Sales

Topics » Articles » Sales

• Three Reasons for Retailers to Focus on PersonalizationRita Brogley
  The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back.
  Consumer Electronics, Marketing Strategy, Personalization, Sales, Smartphones
• Marketing and Sales Must Work Together to Engage Their Tech-Savvy CustomersSharmin Kent
  Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together.
  Consumer Electronics, Customer Engagement, Marketing Strategy, Mobile Marketing, Sales, Smartphones
• Double Your Pinterest Followers in Just Five Minutes per Day [Infographic]Verónica Jarski
  Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations. How can you boost the number of online shoppers looking at your Pinterest boards?
  Content, Customer Engagement, Marketing Strategy, Pinterest, Sales, Social Media
• Five Steps to Creating a Video Marketing StrategyMichael Litt
  Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Sales, Videos, Web Content
• Want to Create a Painless Prospecting Platform? You Need These Three ThingsTom Martin
  Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales.
  Consumer Electronics, Content, Content Strategy, Customer Acquisition, Customer Engagement, Digital Marketing, Lead Generation, Sales, Smartphones, Social Media
• How to Personalize Event Experiences by Using DataMatthew Wainwright
  Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment.
  Conferences, Customer Experience, Customer Insight, Customer Relationships, Data, Personalization, Sales, Tradeshows/Events
• It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?Eric Holmen
  Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with ...
  Customer Communications, Customer Insight, Customer Relationships, Inbound Marketing, Mobile Marketing, Retail Marketing, Sales
• The Marketer's Secret Weapon: Web ContextualizationPaige O'Neill
  Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want.
  Big Data, Customer Engagement, Customer Insight, Data, Marketing Strategy, Sales
• E-Commerce Goes Global [Infographic]Verónica Jarski
  The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets.
  Digital Marketing, E-Commerce, Retail Marketing, Sales
• Using Click-to-Call to Capture Mobile AudiencesJoe Marcallini
  Mobile search is predicted to prompt 70 billion calls to businesses in 2018. Is your business capturing those mobile leads? Does it plan to?
  Advertising, Google, Mobile Marketing, Sales, Sales and Advertising, Smartphones, Websites
• How Social Media Advertising Affects SalesAyaz Nanji
  The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.
  Advertising, Research Summaries, Sales, Sales and Advertising, Social Media
• How to Overcome the 'No Time to Create Content' ChallengeJoe Chernov
  How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Sales, Web Content
• How to Budget for Tradeshows and EventsPeter Symonds
  This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.
  Conferences, Lead Generation, Marketing Strategy, Sales, Tradeshows/Events
• Your Salespeople Should Tell Great Customer Stories—Not Just Rattle Off FeaturesMichael Harris
  Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions.
  Content, Customer Engagement, Customer Relationships, Marketing Strategy, Sales
• How to Close the Gap Between Sales and MarketingDavid Meerman Scott
  Most sales and marketing teams continue to operate out of alignment. They questions each other's skills and commitment to the job. They fight over the quality of the leads. But ...
  Career Management, Collaboration, Content, Content Marketing, Lead Generation, Management, Marketing Strategy, Personas, Sales, Web Content
• Do You Know Where All Your Sales Are Coming From?Kurt Anagnostopoulos
  Do you use "the last click" to measure your campaign's successful? You shouldn't. Instead, you need to be able to accurately attribute the sale to all the marketing efforts that ...
  Attribution Modeling, Customer Acquisition, Customer Behavior, Customer Relationships, Marketing Strategy, Sales, Sales and Advertising
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company TacticsMimi Miles
  These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
  B2B Marketing, Customer Acquisition, Customer Relationships, Data, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Small Business, SMBs
• What You Need to Know About the Changing Affiliate LandscapeJim Robinson
  Technology paired with changing consumer behavior is transforming affiliate marketing and creating opportunities for marketers to target consumers more precisely.
  Blogging, Collaboration, Marketing Strategy, Referrals, Sales, Word-of-Mouth
• Why B2B Sales Leads Don't Convert (and Who Is to Blame)Ayaz Nanji
  Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data