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• How All the Cool Kids Are Using Social Media to Achieve Business GoalsPhilip Paranicas
  Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the ...
  Content, Customer Engagement, Customer Insight, Customer Service, Marketing Strategy, Sales, Social Media, Thought Leadership
• Why Marketing Should Contribute to Sales ExecutionChristopher Faust
  Marketing teams need to create and serve up the most relevant and buyer-aligned information, so Sales can present greater value and differentiate solutions. Here's why.
  Customer Engagement, Marketing Strategy, Sales, Thought Leadership
• What Buyers Look for in Sales SoftwareAyaz Nanji
  Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice.
  Research Summaries, Sales, Sales and Advertising, Survey Data, Technology
• Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized OpportunityCatherine Dickinson
  Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
  Consumer Electronics, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones, Social Media
• How Buyers Buy... and Four Ways You Can Help Them Choose YouMike Schultz
  Buyers are busier, they have more choices, and they are better informed than ever. So, what are companies that are bringing in new customers and growing their accounts doing different ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Engagement, Customer Insight, Sales
• Five Ways to Take Advantage of Mobile Advertising During the World CupShawn Aguilar
  Sports audiences are particularly receptive to marketing. Here's how to reach the audience of the world's most popular sporting event, the FIFA World Cup, which is right around the corner.
  Advertising, Creativity, Customer Engagement, Digital Marketing, Product Marketing, Promotions, Sales, Sales and Advertising, Social Media, Twitter
• Eight Ways to Qualify Leads via Webinar Content and Registrant BehaviorShelby Britton
  Webinars give marketers a unique opportunity both to interact with prospective clients and to qualify leads based on real-time behavior. Here's how you can tap into the power of webinars.
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Digital Marketing, Inbound Marketing, Lead Generation, Metrics, Online Marketing, Sales, Web Content, Webinars
• If A/B Testing Can Help Win Elections, What Can It Do for Your Business?Dan Siroker
  The director of analytics on the 2008 Obama campaign offers actionable insights to help retailers optimize their sales by running website experiments that help them deliver a better experience to ...
  B2C, Customer Acquisition, Customer Insight, E-Commerce, Landing Pages, Metrics, Online Marketing, Retail Marketing, Sales, Web Analytics, Website Design, Websites
• Your Social Marketing: Five Tips to Avoid Becoming Like an Episode of 'The Walking Dead'Gary Griffiths
  If you want to survive in the new world of social media sales and marketing, here are five handy tips to make sure your social efforts don't look like the ...
  Customer Acquisition, Customer Relationships, Facebook, Lead Generation, LinkedIn, Sales, Social Media, Social Networking, Twitter
• Why You Need a CRO Culture in Your Business... and How to Build ItSean Ellis
  Conversion rate optimization is having a moment in the sun because it uses a resource you already have—website traffic—to drive additional growth at little additional cost.
  Data, Lead Generation, Measurement, Metrics, Sales, Web Analytics, Websites
• Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead GenerationBruce McKenzie
  If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways ...
  Career Management, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Interactive Marketing, Lead Generation, LinkedIn, Sales, Social Media, Videos
• How to Use Mobile Technology to Improve Sales and Marketing AlignmentChanin Ballance
  The strongest-performing companies bring Marketing and Sales together. But, in today's fast-paced environment, keeping the sales team up to date and aligned with marketing is tougher than ever. But there's ...
  B2B Marketing, Collaboration, Lead Generation, Lead Nurturing, Marketing Operations, Mobile Marketing, Sales
• Big Data: The Secret to Revenue Creation [Infographic]Glenn Gow
  No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
  B2B Marketing, Big Data, Collaboration, Content, Customer Acquisition, Data, Inbound Marketing, Lead Generation, Sales, Social Media
• Eight Secrets of Success With LinkedIn PPC AdsElaine Marquis
  If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can ...
  Advertising, B2B Marketing, Landing Pages, Lead Generation, LinkedIn, PPC Campaigns, Sales
• Why Businesses Need to Embrace Content Consumption MonitoringErik Matlick
  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
  B2B Marketing, Business Intelligence, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Insight, Customer Relationships, Customer Service, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising
• Which Type of Online Content Most Influences Consumers?Ayaz Nanji
  Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• How B2B Buyers Consume Vendor ContentAyaz Nanji
  Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data, Web Content
• This March Madness, Become a Marketing Data Management ChampDerek Slayton
  Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up your time to enjoy the Final Four. So, pump up ...
  B2B Marketing, Data, Digital Marketing, Lead Generation, Lead Nurturing, Sales
• Automate the Best-Practices of Sales Reps to Drive ReferralsRichard Beedon
  Today's technology can help large brands automate the best-practices of sales reps and institutionalize the process of generating referrals.
  Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Referrals, Sales, Word-of-Mouth
• Three Big Ways CMOs Are Changing Their Marketing in 2014Jim Porçarelli
  Advertising, Brand Management, Career Management, Chief Marketing Officer, Customer Engagement, Digital Marketing, ROI, Sales, Sales and Advertising, Thought Leadership