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• Why Your Products Aren't Leaping Off the ShelvesAmy Finn
  You've put time, effort, and money into crafting fine products, but no one buys them. Why not?
  Customer Engagement, Product Management, Product Marketing, Sales, Sales and Advertising
• Five Ways to Boost Revenue Without Increasing Customer CountCasey Farquharson
  In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential.
  Customer Acquisition, Customer Communications, Customer Insight, Customer Relationships, Customer Retention, Sales
• Why Left-Brained Thinkers Are Becoming More Important in MarketingDerek Slayton
  Marketing has a reputation for being the domain of right-brained people. But lately, left-brained thinkers are growing in importance.
  Career Management, Data, Digital Marketing, Sales
• Top Five Questions Marketers Should Always Be Asking ThemselvesPreeti Upadhyaya
  With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these ...
  Customer Acquisition, Customer Behavior, Customer Communications, Customer Relationships, Engagement, Personas, Positioning, Sales, Writing
• Five Quick Tips for Engaging Prospects Through the Buyer's JourneyTim Minahan
  In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.
  Customer Acquisition, Customer Engagement, Digital Marketing, Sales, Social Listening, Social Media
• How to Fuel Your Sales Engine With Social Content [Infographic]Verónica Jarski
  How can brands convert social content into sales? Here are some tips for getting started.
  Content, Content Strategy, Customer Evangelists, Customer Relationships, Sales, Social Media
• The Power of Location in an Instant Gratification EconomyPehr Luedtke
  Can brick-and-mortar businesses thrive in today's instant gratification economy? I believe so. Here's why.
  Customer Experience, Customer Relationships, Retail Marketing, Sales
• What Sales Can Learn From Marketing (and Vice Versa)Rob Murphy
  When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company.
  Customer Engagement, Customer Relationships, Marketing Strategy, Sales
• How Are B2B Marketers Scoring Leads? [Infographic]Verónica Jarski
  Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
  B2B Marketing, Lead Quality, Lead Scoring, Sales
• The Most Effective B2B Lead Generation TacticsAyaz Nanji
  B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
  B2B Marketing, Demand Generation, Lead Generation, Lead Quality, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data, Tradeshows/Events
• Four Ways Service Companies Can Convert More Customers via EmailDaniel Faggella
  Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment.
  Content, Email, Email Marketing, Lead Generation, Research, Sales, Surveys, Webinars, White Papers
• How Big Data Can Help You Provide a Better Customer ExperienceTamara Solarich
  Big Data may be an organization's most effective tool for delivering the kind of customer experience that separates that organization from its competition.
  Big Data, Customer Engagement, Customer Experience, Customer Relationships, Marketing Strategy, Sales
• Five Native Advertising Horror Stories DebunkedMaria Shinkevich
  Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions.
  Advertising, Sales, Sales and Advertising
• Are Demand Generation and Sales Teams Aligned? [Infographic]Ayaz Nanji
  Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
  Demand Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• Hit a Home Run With Your A-B Testing [Infographic]Verónica Jarski
  A/B testing can help you boost your conversion rates. Here's how.
  Metrics, Sales, Testing, Website Design, Websites
• How to Align Your Company's Sales and Marketing Efforts in Eight StepsMatt Close, Maureen Blandford
  By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model.
  Collaboration, Customer Acquisition, Customer Insight, Lead Generation, Management, Marketing Planning, Marketing Strategy, Personas, Sales
• Why Product-Centric Marketing Videos Alone Don't Support the Buyer's JourneyBruce McKenzie
  Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey.
  Advertising, Content Marketing, Content Strategy, Customer Engagement, Sales, Sales and Advertising, Videos
• Big Data Is Shaking Up Old-School Affiliate MarketingPer Pettersen
  Big Data is changing affiliate marketing—for the better.
  Advertising, Big Data, High-Tech Marketing, Sales, Sales and Advertising
• Presentations Gone Wrong: Five Rules for Avoiding a Really Bad PresentationPooja Lohana
  We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a ...
  Content, Customer Communications, PowerPoint, Presentations, Public Speaking, Sales
• Three Ways You Can Demonstrate Your Value to CustomersChristopher Faust, Tom Pisello
  Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers?
  Content Strategy, Customer Engagement, Customer Relationships, Customer Retention, Marketing Strategy, Sales