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• How to Create an Event That Drives ROICassie Brown
  Events—if done properly—can be a successful technique for marketing and engagement. Here are five tactics you can use to ensure your attendees thoroughly enjoy your events and, in turn, improve ...
  Conferences, Networking, Presentations, Sales
• How to Build Customers' Trust and Boost Online Sales [Infographic]Verónica Jarski
  The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust.
  Customer Behavior, Customer Relationships, Digital Marketing, High-Tech Marketing, Sales, Technology
• Six Content Marketing Myths—BustedSandra Stewart
  B2B content marketers consistently cite creating content that engages as a top challenge. Making the task harder still are marketers' preconceptions. Here are reality-based strategies that counter those myths.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Communications, Lead Generation, Sales, Thought Leadership, Web Content, Writing
• How Aligned Are B2B Marketing and Sales Teams?Ayaz Nanji
  B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
  Management, Marketing Challenges, Marketing Operations, Marketing Strategy, Research Summaries, Sales, Survey Data
• Valentine's Day E-Commerce Tips [Infographic]Verónica Jarski
  Are you sharing the love with your customers this Valentine's Day? Here are the best ways to optimize your ROI this holiday.
  Advertising, Facebook, Pinterest, Sales, Sales and Advertising, Social Media
• B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer EventsSandra Fathi
  B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and ...
  Advertising, B2B Marketing, Content, Customer Communications, Customer Relationships, Marketing Strategy, Print Collateral, Promotions, Sales
• Why You Can't Ignore Social's Selling PowerPeter Prodromou
  How much of an influence on sales does social media have? Here's a look at recent findings from the Sloan School of Management and Tsinghua University regarding the power of ...
  Consumer Electronics, Customer Behavior, Sales, Social Media, Twitter
• Social Data's Influence on B2B Sellers and Buyers [Infographic]Verónica Jarski
  Social data has gone beyond B2C to influence B2B sellers and buyers. Here's a look at how social data enhances B2B lead targeting and guides the buyer's journey.
  Customer Relationships, Data, Marketing Strategy, Sales, Social Media
• Becoming a 'Visible Expert': Seven Traits Shared by Industry All StarsLee W. Frederiksen
  Firms with well-known industry experts and thought leaders are more likely to attract leads, command premium fees, and possess strong, recognized brands. Those "Visible Experts" have these seven traits in ...
  Brand Positioning, Career Management, Content, Personal Branding, Presentations, Sales, Thought Leadership, Writing
• Content Types Valued Most by B2B Tech Buyers [Infographic]Ayaz Nanji
  Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Survey Data
• What Might Customer Service Look Like in 25 Years?Diane Berry
  Advanced search technology, along with wearable devices, automatic voice interactions, and predictive support technology will mold the future of customer service. Here's what the future might look like.
  Customer Behavior, Customer Experience, Customer Service, Sales, Search Engine Marketing, Search Engines
• Sell vs. Tell: Five Ways to Engage Your Audience During a PresentationAlexAnndra Ontra
  PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy and often resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an ...
  Content, Engagement, Presentations, Sales, Videos
• #SocialSkim: Top Instagrams and Vines, When to Post on Socnets, CES Trends, More!Angela Natividad
  Find out which branded Instagrams and Vines topped 2014, what trends sprouted at CES, how YouTube's prepping for a virtual future, and which channels convert the most B2B customers. Skim ...
  Advertising, B2B Marketing, B2C, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Mobile Marketing, Online Marketing, Pinterest, Sales, Social Analytics, Social Media, Social Networking, SocialSkim, Technology, Twitter, Videos, Vine
• Four Steps to Getting Started With Social SellingAtri Chatterjee
  Most businesses now look to social media as a tool mainly for creating brand awareness. To do so, though, is to ignore the real power of social media—as a driver ...
  Customer Relationships, Lead Generation, Lead Nurturing, Personas, Sales, Social Media, Social Networking
• Why Social Is the New Word-of-Mouth Marketing, and What That MeansBrewster Stanislaw
  If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties.
  Customer Engagement, Sales, Social Media, Word-of-Mouth
• In the Internet of Things, Will You Be a Leader or a Follower?Philip Paranicas
  The Internet of Things (IoT) could create up to $6.2 trillion in global value in 10 years, according to a recent study. Here's a look at what IoT is, why ...
  Customer Engagement, Internet of Things, Marketing Strategy, Online Marketing, Sales
• Add These Five Word 'Magnets' to Your Marketing and Sales VocabularyBob Circosta
  Words. They can be powerful, passionate, and—if used correctly in marketing and sales communications and presentations—extremely profitable.
  B2C, Content, Copywriting, Customer Communications, Customer Satisfaction, Direct Marketing, Email, Presentations, Sales, Television, TV, Writing
• Do Your Holiday Habits Show Your Age? [Infographic]Verónica Jarski
  Here's a look at how Millennials, Generation Xers, and Boomers shop during the holidays.
  Consumer Electronics, Customer Behavior, E-Commerce, Sales
• Four Tips for Cooking Up and Serving Consumable ContentJulie Wingerter
  As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. Straight from the marketer's cookbook, here are four tips for ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Relationships, Inbound Marketing, Lead Generation, Sales
• Why Coupons Rule as Marketing Tools [Infographic]Brian Hoffman
  Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round.
  Customer Behavior, Email, Marketing Strategy, Sales