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• The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]Ayaz Nanji
  B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, ...
  Content, Content Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• The Cost and Hassle of Predictive Lead-Scoring DriftYaron Zakai-Or
  Companies should re-examine their lead scoring quarterly but often don't because of cost considerations and a lack of focus. Can they regain focus without breaking the bank?
  Data, High-Tech Marketing, Lead Scoring, Sales
• The Evolving Sales FunnelAlessandra Ceresa
  There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
  Customer Acquisition, Customer Behavior, Customer Evangelists, Customer Experience, Customer Relationships, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• What Sales Pros Want From Product Management [Infographic]Verónica Jarski
  More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.
  Career Management, Marketing Analytics, Product Management, Sales
• Why the Internet's Most Valuable Commodity Is First-Party DataJeff Seacrist
  The more you know about how customers engage with your digital properties, the better you can align what you're selling with what they're interested in. That's where first-party data comes ...
  Customer Behavior, Data, High-Tech Marketing, Marketing Strategy, Sales
• Five Options for Attribution Modeling With Analytics EnginesKurt Anagnostopoulos
  Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise.
  Attribution Modeling, Customer Behavior, Data, Metrics, Sales, Web Analytics
• How the Customer Journey Differs for Holiday E-Commerce ShoppersAriel Carron
  During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like?
  Customer Behavior, Customer Engagement, Customer Retention, Email Marketing, Sales
• How Switching From Outbound to Inbound Selling Can Rewrite Your CareerTom Martin
  Changing from outbound marketing to inbound marketing brought me invisible sales and changed my career forever. Find out why you should consider making the switch.
  Content, Content Marketing, Inbound Marketing, Sales, Social Media
• So You're Thinking About Implementing Marketing AutomationJason Siffring
  Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's ...
  Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Project Management, Sales
• How Sales Leaders Use Twitter: Popular Hashtags, Handles, and Content SourcesAyaz Nanji
  Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
  Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking, Twitter
• Tips for Making Showrooming Work in Your FavorRobyn Hannah
  Showrooming sounds like a retailer's nightmare, it is actually an opportunity waiting to be exploited if you understand why it happens and how to respond to consumer needs.
  Consumer Electronics, Customer Engagement, Customer Experience, Mobile Marketing, Sales, Social Media
• Five Ways to Create Happy Customers This Holiday Season [Infographic]Verónica Jarski
  Turning passive customers into happy ones significantly increases revenue. So, check out these tips for creating happy customers.
  Brand Loyalty, Customer Loyalty, Customer Relationships, Customer Satisfaction, Customer Service, Sales
• The State of B2B Sales Training [Infographic]Ayaz Nanji
  Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• What Might Black Friday E-Commerce Look Like This Year? [Infographic]Verónica Jarski
  Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.
  Consumer Electronics, Customer Behavior, E-Commerce, Mobile Marketing, Sales, Social Media
• Get on Shoppers' Holiday Wish Lists by Using These Search Advertising Tips [Infographic]Verónica Jarski
  Get on the wish lists of online holiday shoppers by following these search advertising tips.
  Advertising, Sales, Sales and Advertising, Search Engine Marketing, SEO
• How to Answer the Age-Old Question, 'What Has Marketing Done for Us Lately?'Rani Hublou
  When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and ...
  Management, Marketing Dashboards, Marketing Planning, Marketing Strategy, Metrics, Sales, Strategy
• How to Repurpose Your Content Into an Ideal SlideShare DeckChris Brown
  SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, PowerPoint, Sales, SlideShare
• Five Big Mistakes That B2B Marketers Make in Driving LeadsErik Matlick
  Here's a look at what mistakes B2B marketers are making and how they can start fixing them.
  B2B Marketing, Email, Lead Generation, Sales
• Is Your Marketing Ready for the Holiday Shopping Season?Brandon Hartness
  Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it.
  Customer Behavior, Customer Relationships, Mobile Marketing, Sales
• 14 Marketing Tactics to Drive Online Sales [Infographic]Verónica Jarski
  Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.
  Advertising, Email, Email Marketing, Facebook, Sales, Sales and Advertising, Social Media, Website Design, Websites