Social Media

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• Top 5 Legitimate SEO Techniques That Will Help Your Business Get FoundMike Volpe
  It is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization, which focuses on ...
  Blogging, SEO, Social Media, Websites
• Case Study: How a Software Company Generated Strong Click-Through Rates on FacebookKimberly Smith
  How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation ...
• Springtime for Twitter
  Unless you happen to be Mel Brooks, the idea of using Adolph Hitler as a comic foil would sound like a bad idea. And—at first—you might not approve of this ...
  Marketing Inspiration, Social Media, Twitter, Videos
• Through with Buzz(words)
  In a post at her blog, Christina Kerley—known informally as CK—recounts a question she received during a conference Q&A session: "Can you tell me the buzzwords that marketers should avoid ...
  Copywriting, Small Business, Social Media, Writing
• Time to Yelp!
  Following its 2005 debut, Yelp became the Zagat for a new school of tastemakers. "Yelpers" review everything—bars, boutiques, dot-coms, universities—with humor, anecdotes and flair. Yelp boasted 3.3 million users in ...
  Interactive Marketing, New Media, Social Media, Targeting, Websites
• Go for the Gold
  New Media Monetization Series, Part I: Web Advertising Online advertising spend continues to increase, but the process remains fraught with doubt. This year, NBC paid $894M for the programming rights ...
  Advertising, Interactive Marketing, New Media, Social Media
• Case Study: How a Technology Firm Used Social Media to Build Awareness for Its Web-based Monitoring ProductKimberly Smith
  CASE STUDY - How does a social-media monitoring company build excitement for its flagship product? In the case of Radian6, it leveraged (you guessed it) social media and the medium's ...
• The Third Screen's the Charm
  As video continues its great migration from the television set to the Web and smartphones, advertisers face a new challenge: how to reach customers in three places at once. The ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media, Videos
• Video Games: Not Just for Kids
  Anyone who has witnessed a Wii bowling tournament at a senior center knows it: video games are not just for kids anymore. They are big business. And they are early ...
  Interactive Marketing, New Media, Social Media
• It's Always You, You, You
  In a post at MarketingProfs' Daily Fix blog, Mack Collier started an interesting conversation about a potentially problematic trend in social media—one that seems to manifest most obviously on Twitter. ...
  Small Business, Social Media
• Case Study: How a CEO Uses Twitter to Convey the 'Sole' of His CompanyNettie Hartsock
  While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what ...
• A Sample Social Media ToolkitChris Brogan
  There are countless ways to get into the game with Social Media. Check out these few sample Social Media tools and see how they can be used effectively and efficiently.
  Blogging, SMS, Social Media
• Three Key Determinants of Your Company's Readiness to Plunge Into Social MediaLee Erickson
  By looking at your company's readiness in conjunction with your market, your competitors, and your buyers, you'll be able to determine what the potential is (or isn't) for social media. ...
  Social Media
• Three Factors to Consider Before You Jump on the Social Media BandwagonLee Erickson
  Should your company should start a blog, open a Facebook account, or be on YouTube? Start by taking a giant step backward and assessing the social media landscape as it ...
  B2B Marketing, Customer Behavior, Marketing Tips, Social Media
• Case Study: How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product LineKimberly Smith
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little ...
• Case Study: How a University Embraced Social Media and Scored Millions in YouTube ViewsNettie Hartsock
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation ...
• Case Study: How a Finance Director Left Her Day Job and Launched an 'Engaging Brand' Online via a Podcast and BlogNettie Hartsock
  A finance director, feeling stifled by the corporate world, launches her own business based in branding and egagement... with only $1,000 to spend. Two years later, she's a blog and ...
• Case Study: How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%Laurie Lande
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find ...
• Blurring the Lines Between Advertising and EntertainmentTed Mininni
  Since many traditional advertising platforms are static in nature, and consumers are becoming increasingly interactive in their preferences, companies must become increasingly adept at using a mix of new interactive ...
  Advertising, Branding, Interactive Marketing, Social Media
• Web 2.0 Politics: What Brands Can Learn From the 2008 Presidential CampaignsRobert F. Hogeboom
  If the Internet community didn't know its place in politics back in 2004, it certainly does today. Its "place" is to engage and educate us, promote candidates, help with fundraising ...
  Obama, Social Media, Word-of-Mouth