Social Media

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• How Marketing Should Communicate (So Sales Will Listen)Alison Chandless
  Let's face it, sales people are notoriously hard to impress—even when you can get their attention. They tend to be very opportunistic learners; they want information when they need it, ...
  Collaboration, Creativity, Customer Engagement, Podcasting, Print Collateral, Sales, Social Media
• Understanding Your Customers Through Their Own StoriesNeil Davidson
  Marketers often delegate responsibility for thinking and decision-making to research companies. Yet much of the customer intelligence in these research debriefs already exists within organizations—and in a format that is ...
  Blog Comments, Customer Experience, Marketing Smarter, Segmentation, Social Media, Surveys, Websites
• Four Steps to Winning the Budget Battle With Your CFOGuy Powell
  You worked hard on developing your strategy and designing great creative. Now you have to go to the CFO and get his approval to start rolling it out. But then ...
  Customer Acquisition, Customer Relationships, Customer Retention, Marketing Tips, Measurement, Social Media
• The Hashemi Brand in Iran's ElectionsTori Egherman
  The elections in Iran are in full force, with only a few days left until the Friday ballot. Iranian television is filled with interviews with the candidates, sound bytes and ...
  Blogging, Personal Branding, Social Media, Websites, Word-of-Mouth
• Listen Up: Your Customers Are Talking About You Online (Part 2 of 2)Wil Reynolds
  Last week, the author hopefully opened your eyes to the importance of staying on top of reviews and posts about your products and services—as well as those about your competition. ...
  Advertising, Blog Comments, Blog Monitoring, Customer Satisfaction, Online Marketing, Social Media, Websites, Word-of-Mouth
• Listen Up: Your Customers Are Talking About You Online (Part 1)Wil Reynolds
  Surprise, you no longer own 100% your brand online! Approximately 26% of adult users of the Internet (about 33 million people) in the US have rated a product, service or ...
  Blog Comments, Blog Monitoring, Customer Retention, Customer Satisfaction, Social Media, Word-of-Mouth
• Top 6 Tips to Understand Customer EvangelismBen McConnell
  Continual improvement of products and services is an effective approach to maintaining existing customers and winning new ones, especially if your goal is to create strong word-of-mouth. Strong word-of-mouth tends ...
  Customer Advisory Programs, Customer Satisfaction, Google, Social Media, Surveys, Word-of-Mouth