Social Media

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• Mixology 101
  In a post at the Daily Fix blog, Stephanie Miller says you don't have to choose between the social and email channels. "No need to take sides, my friends," she ...
  Email Marketing, Social Media, Social Networking
• Be a Pocket Millionaire
  Right in time for the much-anticipated iPhone OS 3.0 Software Update debut on June 17, AdMob has introduced a slew of ad units that will help enterprising advertisers make the most ...
  Interactive Marketing, Keywords, Mobile Marketing, New Media, Social Media, Social Networking
• Pack 'Em In
  In a post at the Viral Garden blog, Mack Collier discusses why so many companies struggle to launch and maintain active online communities. To find success, you'll need more than ...
  Small Business, Social Media, Word-of-Mouth
• Twitter and Trolls and Squatters... Oh My!
  Recently, St. Louis Cardinals manager Tony La Russa sued Twitter for the misappropriation of his name by an anonymous account holder (the now vacant @TonyLaRussa) who had a whopping four ...
  Community, Social Media, Social Networking, Twitter
• What Works for B2B Marketers in Social Media?
  Last week, as part of the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer. ...
  B2B Marketing, Blogging, Customer Engagement, Email, Marketing Strategy, Social Media, Social Networking, Videos, Websites, YouTube
• Steven Berlin Johnson on 'Why Twitter Matters'
  Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, ...
  B2B Marketing, Creativity, Customer Engagement, Social Media, Social Networking, Twitter, Videos, YouTube
• You Talkin' to Me?
  Once in a while, a digital ad grabs you just like that. And one thing that really boosts its impact is if the person featured in it is—you. Read on:  Last year, to sell tickets ...
  Advertising, Feedback, Interactive Marketing, Social Media, Videos
• The Sweet Sound of the B2B Tweet
  Unsure of the worth of a B2B tweet? That's not surprising. After all, the Twitter rage is much more of a B2C social media thing, right? Well, not according to ...
  B2B Marketing, Customer Relationships, Social Media, Twitter
• Case Study: Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on a Global ScaleKimberly Smith
  With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring ...
• Tell Your Own Story
  Gary Vaynerchuk calls 'em like he sees 'em. And the irrepressible advocate for social media took to his website to ask why so many companies prepare for anticipated criticism with ...
  Customer Relationships, Customer Satisfaction, Marketing Inspiration, Social Media, Video Blogs, Websites
• So This is What You Look Like!
  A cool thing is happening through sites like blogging service Xanga, review site Yelp, and Twitter. Some of their faithful users have started attending meet-ups, where folks who interact online and ...
  Community, Facebook, Interactive Marketing, Social Media, Social Networking, Television
• We Love Eric
  We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's ...
  Community, Nonprofits, Social Media, Twitter, Websites, Word-of-Mouth
• No Chocolate in the Peanut Butter!
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  Channel Marketing, Customer Engagement, Email Marketing, Social Media, Social Networking
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional NetworkWilliam Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them ...
  Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social MediaRoss Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each ...
  Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
• Leapfrogging for Success: Change the Game via InnovationEvan Gerber
  Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish ...
  Brand Positioning, Creativity, Customer Behavior, Google, Marketing Budgets, Recession, Social Media, Social Networking
• Put Sociability in B2B Sales
  If you haven't embraced some form of social networking in your B2B sales organization, chances are you're wondering how to start. Not surprisingly, sales experts have different viewpoints on how ...
  B2B Marketing, Customer Relationships, High-Tech Marketing, Social Media, Social Networking
• Spice Up That Limbo Space
  Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  Customer Engagement, Digital Marketing, Interactive Marketing, New Media, Social Media, Videos
• Why All the Talk About Dog Food?Aaron Strout
  Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have ...
  Blog Comments, Community, Customer Engagement, Customer Relationships, Social Media, Social Networking
• Attitude Adjustment: Proactive vs. Reactive Marketing
  No doubt about it: marketing and selling even the best of solutions in a bad economy is a hard job. On the sales front, cycles are longer, it's tougher to ...
  High-Tech Marketing, Marketing Strategy, Online Marketing, Recession, Social Media