Social Media

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• Here's Looking for You, Kid
  "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  Customer Engagement, Email Marketing, Measurement, SMS, Social Media, Social Networking
• Gimme Shelter! Quick!
  The iPhone and iPod touch positively swept the Engadget Awards, winning Gadget of the Year, Smartphone of the Year, Handheld of the Year, Portable Media Device of the ...
  Brand Awareness, Customer Engagement, Interactive Marketing, New Media, Smartphones, Social Media, User-Generated Content
• Lead That Search Party!
  According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search ...
  Customer Engagement, Google, Interactive Marketing, Search Engines, Social Media, Videos
• Case Study: How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%Kimberly Smith
  Small businesses need all the TLC they can get. Billing and invoicing online-solution provider FreshBooks knows that better than most. Its customer-centric focus is so fresh and refreshing, word-of-mouth has ...
• You Too Can Tweet, Part II
  In last week's installment, we offered step-by-step tips to get you tweeting on Twitter. This week, we offer a few more advanced steps to take, based on Jim Sterne's advice ...
  Interactive Marketing, Promotions, Social Media, Twitter
• Cool It, Speed Racer!
  "I am not going to go on a rant [about] adding a 'share this,' 'follow me,' 'digg this,' or another technology to your email programs in order to drive cross-channel ...
  Customer Engagement, Customer Experience, Email Marketing, Marketing Strategy, Social Media
• Easy There, Mr. Popular
  "Social media is cool!" proclaims Chris Brogan in a Pro article at MarketingProfs. "Blogging and podcasts are cool! We're so cutting edge! Twitter is like the future here today, and ...
  Marketing Inspiration, Marketing Strategy, Social Media, Twitter
• Textbook Text Marketing
  As marketers continue to see good ROI from finely tuned mobile strategies, the humble text message has acquired newfound cachet. And in a recent video posted at the CenterNetworks blog, ...
  Interactive Marketing, Mobile Marketing, New Media, SMS, Social Media
• How to Measure Engagement on Twitter—and Savor the Tweet Smell of SuccessJim Sterne
  If you are on Twitter to represent your company, your boss will probably soon ask you to prove the value that your tweets have to your business, if he or ...
  Branding, Customer Engagement, Keywords, Measurement, Social Media, Twitter, Word-of-Mouth
• Take the Twit out of Twitter
  In a post at his blog, David Reich recounts the story of a PR executive who wasn't exactly thrilled about traveling to Memphis for a meeting with clients. Unfortunately, the ...
  Marketing Inspiration, Public Relations, Social Media, Twitter
• When the Crowd Attacks
  On Friday 2/27, Skittles surrendered itself to the Zeitgeist. Visits to Skittles.com led users directly to Wikipedia (later changed to a Twitter search for "skittles," then to the official Facebook ...
  Branding, Facebook, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• It Really Is All in the Mind
  Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
  Blogging, Interactive Marketing, New Media, Social Media, Twitter, Women
• Loose Lips: You Know Exactly What They Do to Ships
  Despite the obvious benefits of Web 2.0, the largely unregulated world of social media also poses some unique challenges for companies concerned about a host of issues ranging from legal ...
  Blogging Policy, Blogging Strategy, Small Business, Social Media
• 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1)Jonathan Kranz
  When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series ...
  Direct Marketing, Economic Crisis, Marketing Tips, SEO, Social Media
• Terms, Shmerms! Why Business Can't Afford to Get Distracted by Facebook's Usage PoliciesCrosby Noricks
  There's been a lot of brouhaha of late about Facebook's ill-fated attempt to change its terms of service to maintain licensing rights of terminated accounts—and understandably so. The issue of ...
  Community, Facebook, Social Media, Social Networking
• The Top 4 Ways Smart Marketers Use Digital Branding Applications to Operate More EfficientlyAllen Adamson
  As part of the research I did in preparation for my recent book, BrandDigital, I interviewed some of the best and brightest people in the fields of marketing and digital ...
  Customer Engagement, Customer Satisfaction, Digital Marketing, Social Media, Word-of-Mouth
• Dare to Go Viral, Part Two
  Last week, we offered tips to help you determine your authentic corporate voice. Now that you've collected some cool insights, here's our second set of tips, to help you in your ...
  Blogging, Collaboration, Feedback, Interactive Marketing, New Media, Social Media, Twitter, Videos
• You Come Here Often?
  "Blogs, wikis, podcasts, vodcasts, social networks, mobile[s] … webinars, e-newsletters, print magazines, trade shows, RSS feeds, industry websites …" These are just some of the channels now available for meeting ...
  B2B Marketing, Google, Keywords, Social Media, Social Networking
• The Dark Side of Twitter: What Businesses Need to KnowMichael Stelzner
  As companies tighten their ad spending, inexpensive social media is clearly the next marketing frontier. As with any new craze, there are enormous opportunities. And with them come giant pitfalls ...
  Social Media, Time Management, Twitter, Word-of-Mouth
• Dare to Go Viral, Part One
  There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  Brand Awareness, Collaboration, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth