Social Media

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• B2B Buying Shifts to Higher Gear
  B2B buying has changed: Customers have more control than ever over what information they see—and choose to dismiss. They're also using social media to learn about technology and solution providers. ...
  B2B Marketing, Customer Satisfaction, Google, High-Tech Marketing, Sales, Social Media
• $55B in Interactive Marketing Spend in 2014
  Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% ...
  Email Marketing, Interactive Marketing, Marketing Budgets, Mobile Marketing, PPC Campaigns, Research, Search Engine Marketing, Social Media
• Top Brands Engaged Online via Social Media
  Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.
  Brand Equity, Customer Engagement, Research, Segmented Research Data, Social Media
• Three Tips for Improving Your Business Blog
  Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you ...
  B2B Marketing, Blog Comments, Community, Corporate Blogging, Creativity, Customer Engagement, Social Media
• Case Study: How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsKimberly Smith
  Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
• Twitter Lessons from the Lunch Cart
  "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know ...
  Community, Creativity, Customer Engagement, Social Media, Twitter
• The King is Dead, Long Live the King
  As it files for bankruptcy, the once-mighty General Motors faces a public-relations crisis of tremendous proportion: How does it convince customers, employees, suppliers and the American public that it not ...
  Creativity, Marketing Inspiration, Public Relations, Social Media, YouTube
• Overlay the 'Tube, Dude!
  YouTube recently launched a call-to-action overlay ad, which is exactly what it sounds like: a semi-transparent ad that appears over videos, and—get this—enables advertisers to send users to any website ...
  Advertising, Interactive Marketing, Social Media, Testing, Videos, YouTube
• How to Bridge the Marketing-Staffing GapEva Wu
  If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being ...
  Hiring Outside Resources, Management, Marketing Smarter, Networking, Recession, Social Media, Word-of-Mouth
• Social Media Popularity Skyrockets
  Social networks have exploded in popularity in the past year: More than 4 in 10 (43%) among those who are online now use social networking sites, such as Facebook, MySpace, ...
  Community, Facebook, Research, Social Media, Social Networking, Twitter
• Tweet Me to Juicy World Renown!
  Heads-up, all of you out there who market to moms: Food mogul Nestlé is using Twitter to promote Juicy Juice—the super-popular, and now vintage, juice-box brand that caters to kids. ...
  Advertising, Interactive Marketing, Social Media, Twitter, YouTube
• Trendspotting
  If you want to measure the impact of social-media campaigns on your brand reputation, try a free tool called Trendrr, Warren Katz suggests. "I haven't been using it long," he ...
  Brand Awareness, Marketing Analytics, Social Media
• Why Businesses Should Podcast
  "What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...
  Email Marketing, Google, Marketing Smarter, New Media, Podcasting, Promotions, SEO, Social Media, Twitter, Videos, YouTube
• Three Ways Healthcare Brands Can Leverage Social MediaMaryann Kuzel
  Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of ...
  Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Web Content
• Social Media 101: Use Twitter to Attract Prospects and Engage CustomersDebra Ellis
  Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your ...
  Customer Acquisition, Customer Engagement, Customer Retention, Google, Marketing Tips, Social Media, Social Networking, Twitter
• Where SEO Yin Meets SM Yang
  "Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
  RSS, Search Engine Marketing, SEO, Social Media, Web Content, Website Design, Word-of-Mouth
• Is This My Fairest URL of All?
  As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
  Facebook, Interactive Marketing, Social Media, Social Networking
• Three Essential Market-Research Methods in an Online CommunityJohn Kembel
  How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, ...
  Community, Customer Engagement, Economic Crisis, Market Research, Social Media, Voice of the Customer
• Seed That Video and Reap Its Harvest
  Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even ...
  Facebook, Interactive Marketing, Social Media, Social Networking, Videos, YouTube
• Try not Pitching at All
  Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
  Blogging, Email Subject Lines, Social Media, Taglines