Social Media

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• Don't You Dare Dis My Babble!
  This summer, Pear Analytics released a study that got plenty of play in the Twitter/blogosphere. According to the Pear research, 40.5 percent of the messages published on social-media-darling Twitter are ...
  Interactive Marketing, Social Media, Twitter
• Case Study: How AAA Went to Where Its Members Needed Help: Social Media SitesErik Bratt
  With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
• Get Out On That Dance Floor!
  "It seems to me that this is the time when marketers should be pushing the envelope, yet it seems like most aren't," says DJ Francis in a post at the ...
  Marketing Smarter, Recession, Social Media
• Problem Solved: You've Built a Social Media Fan Base, Now What Do You Do to Keep Them Engaged?
  There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Once a week, this column will pose a problem, and invite a MarketingProfs ...
  Branding, Community, Customer Loyalty, Social Media
• Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand OnlineWilliam Arruda
  The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you can connect with in ...
  Google, Measurement, Personal Branding, Social Media, Twitter
• Social Media Reality-CheckBrandon Walsh
  Is the social-media explosion a "big bang" that's creating a whole new brand-communications paradigm, or is it part of an ongoing evolution whereby focused brand-building principles are not only still ...
  Branding, Collaboration, Creativity, Social Media
• Fist-Bump Your Card-Stack Into Oblivion
  The sun is setting on the tyranny of business cards—that stack of stiffs that seems important as you add to it again and again, but which you never really get the ...
  Branding, Customer Experience, Interactive Marketing, Social Media, Twitter
• Turn That Follower Into a Retweeter
  "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
  Blogging, Community, Customer Engagement, Facebook, Small Business, Social Media, Twitter
• How Social Is Socially Acceptable in Email?Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to ...
  B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• Trust Agents: The New Digital NativesChris Brogan, Julien Smith
  What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're ...
  Blog Comments, Collaboration, Community, Customer Behavior, Networking, Social Media, Social Networking
• Case Study: How Domino's Managed a Viral Video NightmareKimberly Smith
  What do you do when potentially devastating information about your company goes hyper-viral online, reaching millions of people essentially overnight?
• Facebook Connect Lifts Facebook Past MySpace
  The launch of Facebook Connect fueled Facebook's surge to the front of the social networking pack, leaving MySpace in the dust.
  Experian Hitwise Data, Facebook, MySpace, Research Summaries, Social Media, Twitter
• Yum! That Smells Good!
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
• How Do You Measure Your Social Efforts?
  How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts.
  Benchmarking, Brand Loyalty, Customer Relationships, Measurement, Social Media, Testing, Web Analytics
• 10 Practical Tips for Creating Blockbuster E-BooksJonathan Kranz
  Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Here are a few key things that might help you avoid the pains ...
  Marketing Tips, Public Relations, Social Media, Thought Leadership, Writing
• Making Twitter Success MeasurableEvan Gerber
  For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter ...
  Marketing Analytics, Measurement, Metrics, Obama, Social Media, Twitter
• Case Study: How IBM Offset the Impact of a Down Economy on Event AttendanceKimberly Smith
  How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
• Social Media's Primary Use: Marketing
  About six out of seven (86%) US companies surveyed have used social technologies in support of one or more areas of their business, and marketing is their primary use for ...
  Measurement, Research Summaries, ROI, Social Media, Twitter, YouTube
• Blog, Meet Tweet. Now, Mesh!
  Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the ...
  Brand Equity, Collaboration, Interactive Marketing, Social Media, Twitter
• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & BytesWilliam Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering ...
  Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter