Social Media

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• Just Call It the YouHouse
  Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
  Blogging, Community, Interactive Marketing, New Media, Obama, Social Media, YouTube
• Try the Escape Hatch
  "Surviving or Escaping? This is a discussion I've been having with a lot of my friends in online lead gen and B2B sales," reports Bill Rice in a recent Better ...
  B2B Marketing, Economic Crisis, Social Media
• Get Wired and Get Hired
  The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter
• Turning Digital into Gold
  While attending MarketingProfs' Digital Marketing Mixer in Scottsdale, Karen Talavera finally understood the importance of mixing various sorts of online marketing together. Take email and social media: Each is a ...
  Digital Marketing, Email Marketing, Online Marketing, Social Media
• Case Study: How Twitter Helped Save Ford From a PR DisasterKimberly Smith
  When US Airways flight 1549 landed in the Hudson River, Twitter users broke the news, 15 minutes ahead of mainstream media. The same channel and its immediacy also helped Ford ...
• Beware: It's a Social-Media Gold Rush
  Back in December, Geoff Livingston and Beth Harte created a lighthearted blog post entitled "Top 25 Ways to Tell if Your Social Media Expert Is a Carpetbagger." With the wild ...
  Hiring Outside Resources, Marketing Inspiration, Social Media
• I Just Came to Hang Out
  "Social media, like any new marketing channel, is a sticky slope for B2B marketers," says Justin Hitt in a recent blog. "I personally prefer keeping social media 'business social' rather ...
  B2B Marketing, Customer Relationships, Market Research, Social Media
• Mobile Marketing Mavens, Oh My!
  Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media
• Make the Most of Your Spots
  Like most of us, Christina Kerley (a.k.a. CK) will admit that she uses her digital video recorder to whiz past commercials on recorded programs. "So when I find a commercial ...
  Creativity, Marketing Inspiration, Social Media
• The Blind Tweeting the Blind
  "I've often written about 'NASCAR Blindness,'" says Alan Wolk in an intelligent post at MarketingProfs' Daily Fix blog, "the strongly held belief that if no one in your little bubble ...
  Customer Behavior, Facebook, Marketing Inspiration, Social Media, Social Networking, Twitter
• Bear Market? Change Your Tune!
  Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  Advertising, Creativity, Interactive Marketing, Market Research, New Media, Social Media
• Don't Just Use It, USE It!
  On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  Interactive Marketing, Mobile Marketing, MySpace, New Media, Social Media
• So Many Tweets, So Little Time
  You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so ...
  Interactive Marketing, Metrics, New Media, Social Media, Twitter
• Social Media ROI—What's the 'Return on Ignoring'?David Alston
  What does "return on investment" really stand for? Roughly, it means the value we expect to get out of the effort we put into something—the output (return) resulting from an ...
  Customer Engagement, Economic Crisis, Feedback, ROI, Social Media
• Don't Be a Superior Jerk
  In a post at his Be the Brand blog, Dave Saunders links to a YouTube video by Perry Belcher that takes some Twitter users to task for their seeming lack ...
  Marketing Inspiration, Social Media, Twitter
• Top 5 Legitimate SEO Techniques That Will Help Your Business Get FoundMike Volpe
  Gems of 2008: People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads ...
  Blogging, Marketing Tips, SEO, Social Media, Websites
• Show Me the Way
  You know its time for your company to enter the realm of social media, but perhaps you're unsure of how to get started, or where to concentrate your efforts. You ...
  Small Business, Social Media, Social Networking
• Market Like a Native
  If you were to talk to a sixth grader about blogs or social networks or streaming video, you'd be having a conversation with a first-generation "digital native." While the rest ...
  Copywriting, Customer Engagement, Marketing Inspiration, New Media, Social Media
• You Belong in Pictures, Baby
  "In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump ...
  Advertising, Creativity, Interactive Marketing, New Media, Online Marketing, Social Media
• The Big Bad Blog Clock
  You've been considering starting a B2B blog. But you're afraid that once you start it up, you won't be able to maintain it. How much do you really have to ...
  B2B Marketing, Blogging, Social Media, Writing