Social Media

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• BearingPoint's Paul Dunay: Marketer on a Mission to Demonstrate Differentiation, Positioning and BrandingSuzanne Lowe
  How rare is it to see a senior marketer from any professional service firm—even one as prominent as BearingPoint—leading a series of cutting-edge conversations that do not appear to be ...
  B2B Marketing, Blogging, High-Tech Marketing, International Marketing, Social Media, Word-of-Mouth
• Marketing Challenge: Two Ways to Engage Prospects OnlineHank Stroll
  For over a year, there's been lots of talk about Web 2.0. Whether hyped or not, there's definitely some meat to it. The Web is no longer static and one-way. ...
  Customer Engagement, Online Marketing, Social Media, Word-of-Mouth
• Case Study: How a European B2C Manufacturer's Web Site Re-launch Tapped the US Market, Encouraged CommunityLaurie Lande
  Dunderson, a Swedish manufacturer of high-end urban clothes, wanted to expand its clientele to the key US market. Since the vast majority of its business came from third-party retailers selling ...
• Segmentation in a Web 2.0 World—and BeyondNilofer Merchant
  Customer Engagement, High-Tech Marketing, Segmentation, Social Media
• Case Study: Fiskateers: How a Social Community Became a Veritable Sales ForceBL Ochman
  Though by no means cutting edge in the usual sense... scissors and related tools help drive the $30 billion craft and hobby industry. Fiskars Brands, Inc., a global brand based ...
• Call off the Funeral, the Press Release Is Alive and WellChris Parente
  The press release is certainly not dead, as some PR people may have you believe. Yes, it's been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any ...
  B2B Marketing, Press Releases, RSS, Social Media, Writing
• Starbucks at the Crossroads: Disruption JunctionPaul Paetz
  Most marketers have heard by now of the kerfuffle about an internal memo, leaked through a popular Starbucks fan blogsite, penned by Starbucks Chairman Howard Schultz. The blogosphere is abuzz ...
  Creativity, Customer Experience, Pricing, Social Media, Word-of-Mouth
• Case Study: How a B2B Community Site Increased Lead Volume for Its Advertisers by 50%BL Ochman
  ITtoolbox was looking for a way to increase ROI on lead-generation campaigns for its 700 advertisers, among them such big guns as IBM, Microsoft, and Accenture. So ITtoolbox built its ...
• Q&A: PETA's 'Gorilla' Marketing TacticsAnn Handley
  No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of ...
  Collaboration, MySpace, Online Marketing, Social Media, Videos, Word-of-Mouth, YouTube
• The 12 Tenets of Social Media Marketing (and Why You Need to Learn Them)BL Ochman
  The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as ...
  Blog Comments, Marketing Tips, Social Media, Targeting, Writing
• Q&A With the Authors of 'Citizen Marketers'Christina "CK" Kerley
  Community, Customer Evangelists, Social Media, Thought Leadership, Word-of-Mouth
• Introducing the MarketingProfs Book Club: Q&A With the Authors of 'Citizen Marketers'Christina "CK" Kerley
  Ever read a book and wanted to discuss or debate it with fellow marketers? Now you can. Or ask the author a question? Now you can do that, too. Introducing ...
  Blogging, Social Media, Website Design, Word-of-Mouth
• Innovation in Industry: Why 1981 Lessons Are Still RelevantRoger von Oech
  The business conference season is in full bloom this month, and you've probably noticed that many of these get-togethers are focused on the current hot topic of corporate innovation. ...
  Creativity, Customer Engagement, Public Relations, Social Media
• Marketing Challenge: Three Ways to Engage Employees and CustomersHank Stroll
  Web 2.0 reflects how the Web is changing from watching to "involving." What are the best ways to engage with customers in this new climate?
  Blogging, Blogging Policy, Customer Engagement, Marketing Challenges, Social Media
• E-books: A Hip and Stylish Younger Sibling to the Nerdy WhitepaperDavid Meerman Scott
  Done well, e-books deliver authentic thought leadership, branding an organization as one to do business with. Here are some examples of successful e-books to get your creative energy flowing....
  Press Releases, Social Media, Thought Leadership, Websites, Writing
• Marketing to the MySpace Generation (and the Economics of Social Networking), Part 1 of 2Cliff Kurtzman
  The growth of MySpace has been front and center in the media over the past 12 months, in part because of the continued incredible growth of the venture but also ...
  Facebook, MySpace, Social Media, Social Networking
• Small Businesses and Web 2.0: A Discussion with the Creator of Duct Tape MarketingEric Kintz
  A new Internet gold rush has been taking hold with the emergence of social networking, blogging, podcasting, and other Web 2.0 experiments. Media companies and Internet giants have reacted promptly ...
  Blogging, Podcasting, Small Business, Social Media, Social Networking, Video Blogs
• Strategic Social Marketing for NonprofitsNedra Kline Weinreich
  If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more ...
  Blogging, Nonprofits, Positioning, Social Media, Social Networking
• Marketing in Accelerated CultureJay Pattisall
  Advertising and marketing has changed. What could possibly be the cause of so many beleaguered established players and fortunate newer ones?
  Advertising, Brand Awareness, Marketing Inspiration, Mobile Marketing, Social Media, Word-of-Mouth
• How to Manage and Measure the Word of Mouth RevolutionJustin Kirby
  Every marketer has by now heard the terms viral, buzz and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels and ...
  Advertising, Brand Ambassadors, Brand Awareness, Collaboration, Measurement, Promotions, Referrals, Social Media, Word-of-Mouth