Social Media

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• Free Resources That Can Pay Off
  While the blogs we highlight are a great resource for email marketers, you might also benefit from the more in-depth guidance of downloadable whitepapers. Companies have discovered the marketing advantage ...
  Customer Experience, Email Marketing, Social Media, White Papers
• Facebook Freebies Demystified
  So you say you're still a bit iffy about investing in Facebook's panoply of paid brand offerings (virtual gifts, banner ads, homepage takeovers)? Not to worry: we've done some legwork ...
  Brand Loyalty, Community, Facebook, Interactive Marketing, Social Media, Social Networking
• 13 Essential Social-Media 'Listening Tools'Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. ...
  Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word-of-Mouth
• Case Study: Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyKimberly Smith
  In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer ...
• Baby, You Can Tweet My Car
  Last month, talk of Volvo invaded the blogosphere when the company embedded live Tweets into a YouTube banner ad for its XC60 model. The feed kept viewers abreast of live ...
  Interactive Marketing, Promotions, Social Media, Social Networking, Twitter, YouTube
• Can We Talk?
  Some time ago, we highlighted a MarketingProfs article in which Michael Antman cautioned against making word-of-mouth (WOM) strategies the primary element in your marketing mix. "He raises reasonable points about ...
  Customer-Centric, Customer Experience, Customer Satisfaction, Marketing Strategy, Small Business, Social Media, Word-of-Mouth
• Marketing Addictionary: 'TechNO'
  TechNO: (idiom) Using technology as a lame excuse for not going out, or not accepting a social proposal or date.
  Copywriting, Social Media, Twitter, Writing
• Twitter in Real Life
  Twitter has swept the world as an Internet phenomenon. What would it be like if we lived out our offline lives speaking in 140 characters or less? The results would ...
  Humor, Social Media, Social Networking, Twitter, Videos, YouTube
• Online Reputation Management: A View From the TopLeslie Gaines-Ross
  The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven ...
  New Media, Online Marketing, Reputation Management, SEO, Social Media, Social Networking, Twitter, Websites, Word-of-Mouth
• Case Study: How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in RevenueKimberly Smith
  How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge ...
• Roll Your Own: 'Mother of the Year' Video
  If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year."
  Humor, Nonprofits, Social Media, Videos, Women, Word-of-Mouth
• Too Smart to Lose
  Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
  Brand Equity, Interactive Marketing, New Media, Social Media, YouTube
• Twitter + Wine = Dream Job
  With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
  Blogging, Career Management, Corporate Blogging, Facebook, Job Search, Social Media, Social Networking, Twitter, Video Blogs, Videos, Web Content
• Connecting Twitter with the Real World
  Twitter has seen massive growth as an online communications tool, especially with the recent influx of celebrity personas (Ashton, Oprah) using it. But perhaps no celebrity has found more success ...
  Community, Customer Engagement, Customer Relationships, Social Media, Twitter, Videos
• Put a Bug on That WOM!
  Clearspring Technologies, which has helped everybody from WaPo to UCSF bring their branded wares to the mainstream, has put out a new tool that tells you how popular your widgets ...
  Interactive Marketing, Networking, New Media, Social Media, Word-of-Mouth
• Do You Have Good Facebook Manners?
  The social-media world can be a landmine. Luckily, it's fairly easy to be schooled in good Facebook manners. Check out this video on proper etiquette on Facebook, the "electric friendship ...
  Facebook, Humor, Social Media, Social Networking, Videos, YouTube
• This Is Your Brain on Twitter
  Earlier this month, a doctoral student developed a way to post messages on Twitter using only the mind. The discovery could be a lifeline for people with paralysis, offering them ...
  Creativity, Social Media, Twitter, Videos
• Stream a Little Stream of Me
  Email remains one of the least-expensive and highest-converting online marketing techniques out there, but few would argue it isn't past-due for a trendy facelift. Thankfully for the intrepid marketer, there ...
  Branding, Email Marketing, Interactive Marketing, Online Marketing, Social Media, Videos, Word-of-Mouth
• Hold the Plastic
  Susan Boyle wowed the world when she recently debuted on "Britain's Got Talent." What are the lessons in her success for marketers?
  Brand Awareness, Branding, Community, Digital Marketing, Social Media, Television, Videos, Websites, YouTube
• Marketing Addictionary: 'Social Notworking'
  Social Notworking: (noun) The pursuits of those who spend their workday on Twitter.
  Copywriting, Creativity, Social Media, Social Networking, Twitter, Writing