Social Media

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• The Three Pillars of Social Media Readiness
  As we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
  Brand Equity, Collaboration, Social Media
• Younger Generations Using Social Channels to Find Websites
  Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger ...
  Customer Behavior, Demographics, Research Summaries, Search Engine Marketing, Social Media
• How to Create a B2B Facebook Community
  A while back, we offered a few tips from Karlie Justus on engaging B2B prospects on Twitter. And in a later post at the Social Media B2B blog, Justus turned ...
  B2B Marketing, Facebook, Sales, Social Media, Social Networking
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  Branding, Customer Engagement, Research Summaries, Social Media
• Three Tips for Monitoring Your Competitors on Social Media
  Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  LinkedIn, Market Research, Marketing Tips, Social Media
• Marketers Up Spending on Digital, Social in 2011
  Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused ...
  Customer Behavior, Forecasts, Research Summaries, Social Media, Websites
• E-tail Marketing: Is Social Media Worth the Cost?
  Social media still trails traditional marketing channels such as email in driving traffic to retail websites; however, customers who visit top retail sites because of a social media interaction are ...
  Customer Behavior, E-Commerce, Email Marketing, Research Summaries, Social Media, Websites
• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content ...
  Brand Ambassadors, Collaboration, Content, Customer Engagement, Customer Evangelists, Social Media, Word-of-Mouth
• Facebook and Twitter Age Profiles Shifting
  Visitors age 35-54 comprised 35.4% of Facebook's user base in December 2010, down 3.6 percentage points from a year earlier, while Facebook's share of its youngest users (under age 18) ...
  Customer Behavior, Demographics, Research Summaries, Social Media
• Social Breakups: Why Friends, Followers Leave Brands
  More than four in five consumers say they have "broken up" with at least one brand on Facebook, Twitter, or email because of irrelevant, too frequent, or boring marketing messages, ...
  Brand Loyalty, Customer Behavior, Research Summaries, Social Media
• An Easy Way to Manage Multiple Social Media Accounts
  If you've been shoehorned, by choice or necessity, into the role of a social community manager, your fingers must ache. It's not easy navigating a multiplicity of social media accounts for ...
  Online Marketing, Smartphones, Social Media
• What Motivates Your Customer Network: Love, Glory, or Money?David L. Rogers
  Whether customers are motivated by curiosity, personal interests, or commercial goals—it's crucial to know why they'd want to collaborate with your business. Here are three motivational forces that drive collaboration.
  Collaboration, Customer Behavior, Marketing Strategy, Social Media
• Super Bowl Ads: Which Brands Created Social Buzz?
  Among 255,431 social media conversations focused on Super Bowl ads, Volkswagen, Doritos, Pepsi, Groupon, and Motorola were the top 5 advertisers, garnering the most social media mentions from December 1, ...
  Advertising, Research Summaries, Social Media, Word-of-Mouth
• Five B2B Trends in Content, Social Media in 2011Ann Handley
  As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some ...
  B2B Marketing, Content, Creativity, Customer Engagement, Digital Theory, Smartphones, Social Media, Videos
• Three Tips for Building a Stronger Brand
  You can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris ...
  Brand Equity, Marketing Tips, Social Media
• Brands With Most Online Impact: Apple and Google
  The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high ...
  Branding, Community, Google, Research Summaries, Social Media
• Why Your B2B Website Needs Social InteractionBob Egner
  If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at ...
  B2B Marketing, Community, Consumer Electronics, Corporate Blogging, Inbound Marketing, Lead Generation, Social Media, Web Analytics, Websites
• CMOs: Highest Social Media ROI From User-Generated Content
  Among popular social marketing channels, user-generated content stands out for driving return on investment: 73% of surveyed CMOs say their companies facilitate customer ratings and reviews; among those, 59% report ...
  Research Summaries, ROI, Social Media, User-Generated Content
• Web 2.0 Drives Effective Marketing, Market Share
  Companies reporting the heaviest use of Web 2.0 technologies—particularly those deploying them beyond their own corporate walls—are deriving the greatest value, including more-effective marketing, stronger collaboration, and increased market share, ...
  Management, Marketing Plans, Research Summaries, Social Media
• Tips for Hiring and Supporting Your Social Community Manager
  Social savvy isn't just about being on the right social networks; it's about knowing how to communicate and troubleshoot on them, too. These waters can be choppy; hence, more and ...
  Community, Job Search, Social Media