Social Media

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• Social Buzz for "The Social Network"
  "The Social Network," from Sony Pictures Entertainment opened on October 1 to a strong $23 million in weekend ticket sales at US theaters, and prompted a 480% increase in weekend ...
  Customer Behavior, Research Summaries, Social Media
• How to Use Twitter to Boost Buzz, Sales and Engagement
  In September, UNIQLO UK launched Lucky Counter, a piece of marketing genius that compelled users to Tweet about the company's products. Each time they did, the products got more appealing. How? Lucky ...
  Customer Engagement, Social Media, Twitter
• Tips From 'The Office' on Social-Media Customer Engagement
  The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  Brand Loyalty, Customer Behavior, New Media, Social Media
• Five Ways to Win Customers With Augmented Reality
  You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  Customer Acquisition, New Media, Social Media
• Content Quality (Not Quantity) Builds Social Media Influence
  Though most marketing executives (84%) agree there is a correlation between one's ability to drive action (influence) and one's reach, 90% draw a clear distinction between influence and popularity, and ...
  Content, Research Summaries, Social Media
• Four Ways to Deal With Inactives on Your Email ListKaren Talavera
  On any email list, there will be subscribers who signed up and never again showed signs of life. In email lingo, we call such list members "inactives." They may have ...
  Email Campaigns, Email Lists, Marketing Tips, Social Media
• Five Tools, Four Ways to Find Just the Right Keywords
  In a recent post at the Content Marketing Institute, Elise Redlin-Cook asks the timeless question, "How do you find the best keywords for your audience?" Then she offers some timely advice. She ...
  Keywords, Search Engine Marketing, SEO, Social Media
• How IT Vendors and Partners Use Social Media
  Can social media really revolutionize the way people collaborate in the channel? Though many IT vendors now use social platforms to support specific product launches and major events, 32% say ...
  High-Tech Marketing, Sales, Social Media
• An Easy Way to Enhance Your Online Customer Support
  The Internet has changed the very definition of brand engagement. Thankfully, online tools for customer relationship management keep evolving to meet the challenge. If you lack time to build online ...
  Brand Positioning, Customer Service, Social Media
• Social-Media Publishers Eager for Paid Sponsorships
  Over one-half (56%) of social-media content publishers, including Twitter users and bloggers, say they have monetized their social-media activities via advertising, sponsorships, or affiliate programs, and another one-third (32.1%) say ...
  Advertising, Research Summaries, Social Media, Sponsorship, Twitter
• Social Media Use Growing Among Microbusinesses
  Nearly eight in 10 of the nation's smallest companies (79%) say marketing is a major success factor for their business and nearly one-half (46%) of such firms, or microbusinesses, say ...
  Research Summaries, Small Business, Social Media
• B2B Marketers Using Social Media to Boost Search
  As B2B marketers shift resources and marketing budgets to social media, many have begun to align their social-media efforts with search-engine marketing, using the social channel to drive search referrals ...
  B2B Marketing, Referrals, Research Summaries, Search Engine Marketing, Social Media
• Five Reasons to Make Social Media Part of Your SEO Strategy
  It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
  Links, Search Engine Marketing, Search Engines, Social Media
• How Jimmy Choo Boosted Its Brand With CatchaChoo
  From April to June, luxury shoe vendor Jimmy Choo leapt into tennis-shoe production and social media with a splash: It dreamed up CatchaChoo, a "trainer hunt" that united the real ...
  Brand Positioning, Community, Creativity, Social Media
• B2B Marketers to Boost Spending on Social Media, Digital
  B2B marketers continue to shift their marketing mix away from traditional marketing vehicles toward social media and digital channels: 67% plan to increase spending on social media over the next ...
  B2B Marketing, Digital Marketing, Forecasts, Research Summaries, Social Media
• Achieve Less Din, More Dialogue With Your Social-Media PresenceChiaki Nishino
  There's not merely buzz but outright din surrounding social media and how "everyone" is using it to win hearts and minds, and maybe even help grow business. But before you ...
  Customer Acquisition, Customer Engagement, Marketing Strategy, Metrics, Social Media, Testing
• Five Reasons Why Social Media Is Right for Small BusinessMike Krause
  When it comes to social media, the one thing that small and midsize businesses want to know is this: Is it worth it? Yes, it is. Here are five quick ...
  Marketing Tips, SEO, Small Business, Social Media
• Brand Marketers Not (Yet) Sold on Social Media
  With brand awareness cited as their primary brand-management goal in 2010, most corporate brand executives say online communications and traditional public relations—not social media—are still the most effective channels to ...
  Brand Awareness, Public Relations, Research Summaries, Social Media
• Unify Your Online Image: Present All Your Social Links at One Site
  When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  New Media, Personal Branding, Social Media
• How Your Social-Media Strategy Is Stifling You
  Dianna Huff has long been telling B2B marketers that they need to have a strategy in place before they enter the social-media waters. "But here's the deal," she admits in ...
  B2B Marketing, Marketing Strategy, Sales, Social Media