Social Media

Topics » Articles » Social Media

• Social Media Marketing: No Overnight Success
  It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated ...
  Branding, Research Summaries, Social Media
• Entering Social Media the Right Way: Four Key Steps
  In a recent post at Bazaarblog, Tara DeMarco reports on author Erik Qualman's concept of the "social media escalator." It's his design for the graceful entry of businesses into the ...
  Community, Customer Behavior, Customer Engagement, Social Media
• Email, Social Marketing Top 2011 Budget Growth
  Fully one-half of businesses plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey ...
  Email Marketing, Forecasts, Marketing Budgets, Research Summaries, Search Engine Marketing, Social Media
• How to Implement a Winning Social-Media Function in Your OrganizationAmita Paul
  As social media becomes a strategic communication and marketing channel, the way you manage it must itself become more strategic. This article lays out the four phases of implementing a ...
  Content, Creativity, Marketing Strategy, Measurement, Social Media
• One-third of Brands Converting via Social Media
  With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale ...
  Research Summaries, Sales, Social Media, Surveys
• Social Media Top Priority for PR in 2011
  More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a ...
  Forecasts, Public Relations, Research Summaries, Social Media
• Three Expert Tips for Boosting Your B2B Social-Media Outreach
  You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach ...
  B2B Marketing, Marketing Tips, Sales, Social Media, Web Content
• Social Media Brand Followers Hunting for Deals
  Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so ...
  Brand Loyalty, Customer Behavior, Promotions, Research Summaries, Social Media, Social Networking
• Four Affordable Tools That Can Help You Market Your BusinessSteve Adams
  Small-business owners often feel the cash-flow pinch, especially when they're starting out. Because their resources are limited, they may feel that their marketing efforts have to be limited as well. ...
  Email Marketing, Marketing Smarter, Marketing Strategy, Small Business, Social Media, Videos
• Groupon Leading Pack in Social Deal-Making
  Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked ...
  E-Commerce, Experian Hitwise Data, Research Summaries, Social Media
• What You Can Learn From a Portuguese YouTube Phenom
  Marketing budgets remain tight, and there's more competition than ever in the high-ROI world of social media. So how can you make your mark? In a post at the Influential ...
  Creativity, Social Media, YouTube
• B2B Social Media: How Cisco Gets It Right Worldwide
  "The networking company Cisco Systems is celebrating 25 years," writes Meryl K. Evans in a post at the B2B Social Media Digest. "Can you believe the company didn't exist before ...
  B2B Marketing, Customer Engagement, Sales, Social Media
• 10 Ways to Entice Your Whole Company (Not Just Marketing) to BlogAnn Handley
  It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out, rain or ...
  Brand Awareness, Corporate Blogging, Creativity, Marketing Tips, Social Media, Thought Leadership, Writing
• If Webinars Are So Awesome, Why Do So Many Tragically Underperform?Ann Handley
  Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three ...
  Content Marketing, Customer Engagement, Lead Generation, Marketing Tips, Social Media, Webinars
• Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber MondayJoe Manna
  Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also ...
  Customer Acquisition, Customer Engagement, E-Commerce, Google, Marketing Tips, Small Business, Social Media
• Why Amazon Doesn't Understand Social CommerceLeigh Duncan-Durst
  Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear ...
  Blogging, Customer Engagement, Customer Relationships, E-Commerce, Social Media, Word-of-Mouth
• Teen Girls and Brands: Social, Vocal, and Influential
  Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a ...
  Community, Demographics, Research Summaries, Social Media, Word-of-Mouth
• Five Essential Ingredients of a Social Tech Community
  Much has changed since the earliest days of social media, when technology vendors were experimenting with online communities to foster partner communications. Some communities have grown to become powerful, thriving ...
  Community, High-Tech Marketing, Sales, Social Media, Videos
• How to Attract an Audience for Your Virtual EventsJoerg Rathenberg
  Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. ...
  B2B Marketing, Collaboration, Community, Email Campaigns, Promotions, Social Media, Webinars
• Fortune 500 Social Media Use: Twitter Overtakes Facebook
  The use of Twitter among the nation's largest corporations has nearly doubled: 60% of companies listed on the 2010 Fortune 500 have a corporate Twitter account with at least one ...
  Customer Behavior, Research Summaries, Social Media, Twitter