Social Media

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• Five Lessons From the Social Media FrontlinesDebra Ellis
  The rules of social media are just now being written, so they are more like guidelines than well-defined best-practices. In other words, it doesn't make sense to blindly follow rules ...
  Collaboration, Community, Copywriting, Customer Engagement, Marketing Tips, Social Media, Testing
• Eight Tools to Help You Manage Social Media Content OverloadClay McDaniel
  Marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? ...
  Community, Marketing Tips, New Media, Social Media, User-Generated Content
• Open-Source Social Publishing Opens Doors for MarketersLynne Capozzi
  Does the phrase "open source" scare you? You're not alone. Many marketers hear the phrase and cringe. However, open source not only offers the collective creativity of a large, vibrant ...
  Collaboration, Community, Customer Engagement, Customer Relationships, Landing Pages, Marketing Strategy, Social Media, User-Generated Content
• Twitter-Based Customer Service: How Best Buy Gets It Right
  In a minor stroke of genius, Best Buy created @Twelpforce, a Twitter-based means to pose tech questions and get answers in real time. Today, Twelpforce is more than 28,000 followers strong. ...
  Creativity, Customer Service, Social Media, Twitter
• A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!Debra Feldman
  Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful ...
  Career Management, Job Search, Market Research, Social Media
• Brands Undervalue Social Media for Customer Service
  Though many companies are now using social media to acquire new customers and increase brand awareness, few are using social media channels for customer-service objectives, according to a survey from ...
  Brand Awareness, Customer Acquisition, Customer Service, Research Summaries, Social Media
• Five New Branding Lessons From Lady Gaga
  It's Lady Gaga lesson-time again. After all, she is a marketer who consistently goes viral. And her results ring loud: Gaga's the first artist to hit 1 billion YouTube views. ...
  Branding, Creativity, Social Media, Word-of-Mouth, YouTube
• How to Connect With Customers on Facebook, LinkedIn and Twitter
  In today's marketplace, the customer is in control and companies are being held to a whole new level of accountability, Paul Chaney notes in an on-demand seminar at the MarketingProfs ...
  Customer Behavior, Marketing Tips, Social Media, Social Networking
• Five Fatal Social Media Errors (and How to Avoid Them)Maria Ford
  More and more businesses are using social media to get their messages out. And because they are user-driven, implementing them is relatively easy and inexpensive; too often, however, social-media marketing ...
  Customer Engagement, Marketing Smarter, Marketing Tips, Social Media, Targeting
• Old Spice Guy's Viral Coup: How He Did It
  From July 13 to 14, "Old Spice Guy" (towel-clad spokesman Isaiah Mustafah) responded to users' Old Spice references at YouTube. Short YouTube video clips featured OSG charming users with witty repartee. ...
  Creativity, Social Media, YouTube
• Four Social Media Tips for Small BusinessesPeter Bingaman
  Social media can be an effective marketing tool for small businesses. However, different businesses have different needs and different reasons for adopting social media. Regardless of the reason, social media ...
  Community, Marketing Tips, Small Business, Social Media, Social Networking
• Teen Social Media Influencers Wield Power Online and Offline
  The Web's most influential teens are more likely than other teens to actively participate in social media and digital activities, such as updating their social networking status and sending text ...
  Research Summaries, SMS, Social Media, Social Networking
• Building a Brand on Twitter: Here's One New Way
  Using Twitter for brand-building? Hardcore users know one personal account is a full-time job, so nurturing a bunch of client/brand accounts just might make you crazy! But lucky for us, applications ...
  Branding, Social Media, Twitter
• Meerman Scott: Three Tips for Creating Viral B2B Content
  As B2B marketers extend their reach into social media, here's some time-tested sage advice on viral marketing that's worth a second look. In an archived article at MarketingProfs, social-media guru ...
  B2B Marketing, Sales, Social Media, Word-of-Mouth
• Case Study: How a Mom-and-Pop Operation Turned Itself Into a Cult BrandKimberly Smith
  Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
• Email, Intranet Top Tools for Engaging Employees
  Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to ...
  Email, Research Summaries, Social Media
• How Wheat Thins Mined Twitter to Surprise Fans
  The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers ...
  Social Media, Twitter, Word-of-Mouth
• Mobile Social Networking Takes Hold
  Smartphones have become an integral part of Twitter and Facebook use: 33% of smartphone owners who use Twitter say they read tweets primarily via their smartphone, and 33% of such ...
  Research Summaries, Smartphones, Social Media, Social Networking
• Facebook Users: Four Key Stats
  It's easy to get lost in the Facebook hype. Everybody's on it—but is "everybody" relevant to you? Here's a quick way to find out. Check out Research Spotlight: Facebook, a ...
  Facebook, Segmentation, Social Media
• Shooting Down Three Myths of Viral Marketing
  The word "viral" has become synonymous with social-media success, writes Ian Greenleigh in a post at ReputationOnline. "It's even showing up on business cards." Some of the professional titles Greenleigh ...
  Customer Behavior, Social Media, Writing