Social Media

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• Many Brands Don't Track Social Media Conversations
  Despite anticipated increases in 2011 digital and social marketing budgets, only 30.0% of marketers say they have a strong understanding of social media conversations happening around their brands, according to ...
  Brand Equity, Customer Relationships, Marketing Budgets, Research Summaries, Social Media
• More Inc. 500 Companies Succeeding With Facebook
  More than seven in ten (71%) of the nation's fastest-growing private companies now use Facebook and, among them, 85% say their efforts are proving successful, up 36 percentage points from ...
  Facebook, Research Summaries, Social Media, Twitter
• Five Key Assets of a Good Social Community Manager
  You've heard a lot about social community managers, but what exactly do they do? In short, they monitor conversations in the social media space (and that takes a lot more than ...
  Community, Management, Social Media
• Online Reputation Management's Top 3 ChallengesMonica Giffhorn
  Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top ...
  Community, Digital Marketing, Marketing Smarter, Measurement, Reputation Management, Social Media, Word-of-Mouth
• Why You Should Use Engagement Metrics to Guide Your MessagingJay Krall
  How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can ...
  Case Studies, Customer Evangelists, Marketing Tips, Measurement, Metrics, Public Relations, Social Media
• Brands Don't Use Social Media Effectively
  Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a ...
  Branding, Customer Experience, Research Summaries, Social Media
• Five Important B2B Marketing Trends in 2011Chris Chariton
  2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers ...
  B2B Marketing, Channel Marketing, Content, Digital Theory, Forecasts, Market Research, ROI, Social Media, Videos
• Hot New Tools to Provide Hot New Blog Content
  One way to build trust is to position yourself as an authority on topics associated with your product or service. Blogging helps, but any blogger knows that expert blogging demands research, ...
  Blogging, Social Media, Thought Leadership
• The Four Essential Phases of Social Media AdoptionTom Pick
  Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model ...
  Collaboration, Community, Content, Market Research, Marketing Strategy, Social Media
• A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010Ann Handley
  Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 ...
  Facebook, LinkedIn, Research Summaries, Social Media, Twitter
• Five Social Media Projections for 2011
  As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester ...
  Forecasts, Marketing Smarter, Marketing Tips, Research Summaries, Social Media
• Craft an Online Quiz: Boost Leads and Results
  Few things are more fun than learning about yourself, right? At least when the Net makes it easy. Consider the explosion of personality test apps on sites like Facebook or MySpace—or ...
  Copywriting, Lead Generation, Social Media
• Four Keys to Finding Better Keywords
  In a recent guest post at It's All About Revenue, Brian Posnanski shares tips on finding just the right keywords to boost standings in search results. "Keywords are the ingredient ...
  Content Marketing, Keywords, Marketing Tips, Search Engine Marketing, Social Media
• Practical Social Media Tips for 2011
  With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  Brand Equity, Marketing Tips, Personal Branding, Social Media
• Make the Case for Social Media Campaigns With Metrics the C-Suite Respects
  Earlier this year, McDonald's ran a Foursquare Day promotion that encouraged check-ins with the chance to win $5 and $10 gift cards. At first, the campaign's trivial outlay of $1,000 ...
  Marketing Analytics, Measurement, Metrics, Social Media
• Why 'Social Proof' Matters in Your Social-Marketing SuccessDan Martell
  When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. ...
  Community, Customer Behavior, Facebook, Marketing Tips, Social Media, Twitter, Website Design, Word-of-Mouth
• Social Media Driving Sales Worldwide
  Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their ...
  Research Summaries, Sales, Social Media
• Launch Your Own Social Media Contest: Here's Some Help
  If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
  Customer Engagement, New Media, Social Media
• How to Avoid the Great Social Media Crash of 2011Jamie Turner
  Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. ...
  Branding, Customer Retention, Direct Marketing, E-Commerce, Marketing Tips, Measurement, ROI, Social Media
• Three Ways to Replace a Superstar Blogger
  Companies may find themselves in a touchy situation when their established social-media star leaves to pursue other interests. Just what do you do with a famous blog when its author ...
  Corporate Blogging, Marketing Tips, Social Media, Thought Leadership