Social Media

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• Social Media and SEO Integrated via New PlatformElaine Fogel
  To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and ...
  Integrated Marketing, Search Engine Marketing, SEO, Social Business, Social Media
• Facebook Flops in Customer Satisfaction, Wikipedia Wins
  Though Facebook is the dominant social media platform, consumer satisfaction with the industry giant is low—with users citing concerns over privacy, security, technology, and advertising—whereas satisfaction with nonprofit Wikipedia is ...
  Customer Satisfaction, Facebook, Research Summaries, Social Media
• Four Ways to Use SlideShare to Boost Your Reach Online
  It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
  New Media, Social Media, Thought Leadership
• In Email Integration, Social Media Tops Mobile
  Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized ...
  Email Marketing, Mobile Marketing, Online Marketing, Research Summaries, Social Media
• You Can Calculate the Value of a Customer Tweet
  Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  New Media, Social Media, Twitter
• Content Curation: Engage Your Customers in Three Simple StepsPawan Deshpande
  Most marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead in their tracks when they consider this question: Where am ...
  Content, Customer Engagement, Marketing Tips, Social Media, Writing
• Map Your Twitter Data to Boost Customer Engagement
  Chloe Sladden (@ChloeS) of Twitter recently said Twitter was worth more to MTV during the 2009 Video Music Awards than Nielsen was. Twitter worked with MTV to provide illustrated data ...
  Marketing Tips, Social Media, Twitter
• Tech Buyers Get Serious With Social Media
  Technology buyers are aggressively adopting social media to help them make business decisions—most often using the new social channels to complement traditional decision-making approaches and information sources, according to a ...
  High-Tech Marketing, Sales, Social Media
• Ways That Customer Feedback Can Help Product Development
  Incorporating customers' viewpoints into your business isn't just a fresh form of CRM, it can also make existing and future products better. Community manager Dawn Lacallade says her company Solarwinds ...
  Community, Customer Engagement, Social Media
• Companies Using Social Media Without Game Plan
  Despite widespread adoption of social media marketing, most companies are still learning how to integrate those efforts into their overall corporate strategies: 78% of surveyed companies say they actively use ...
  Customer Service, Marketing Strategy, Research Summaries, Social Media
• More Email Marketers to Integrate Social Media
  Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say ...
  Digital Marketing, Email Marketing, Research Summaries, Small Business, Social Media
• How Open Should You Be in Social Media?
  One of the challenges facing businesses today is deciding how open to be in online communities. Well, here's some good news: Openness in social media can vary. Businesses can start slow ...
  Community, Measurement, Social Media
• Facebook Upgrade: How New Features Will Help Brands Connect With FansAaron Strout, Kevin Tate
  Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming out of Facebook's F8 Developer Conference this past April should ...
  Community, Facebook, Marketing Plans, Social Media, Web Analytics
• Email CTRs Higher With Social Media Sharing
  Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a ...
  Email Marketing, Research Summaries, Social Media
• Social-Media Rules of Engagement
  You hear a lot of talk about the need for openness and transparency in the social-media space, but what does it really mean to be transparent? According to Charlene Li ...
  Branding, Community, Social Media
• Social Media Passion Index: Golf Brands
  Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity ...
  Community, Customer Loyalty, Research Summaries, Social Media
• Gain Icon Status Overnight
  "Adding social-media icons to your email campaigns … takes just a few seconds," writes Jim Hitch at the Emma blog, "but it can increase your reach and help you identify ...
  Email Lists, Email Marketing, Social Media
• Effective Customer Listening Requires More Than KeywordsAlex Lustberg
  Is it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, or service? Effective listening and insights analysis allow you to ...
  Keywords, Marketing Smarter, Social Media, User-Generated Content
• Social Media Users Want to Rant, Influence
  Nearly two-thirds (64%) of online consumers use social media, and among them over one-third (34%) say they have used social media as an outlet to rant or rave about a ...
  Customer Behavior, Research Summaries, Social Media
• Who Are You? Who Who Who Who?
  One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense ...
  Brand Equity, Brand Positioning, Social Media