Social Media

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• LinkedIn Delivers B2B Traffic, Wikipedia More Leads
  Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a ...
  B2B Marketing, Lead Nurturing, LinkedIn, Research Summaries, Social Media, Websites
• Maximize Sales 2.0 Information
  Social technologies, which have permanently changed consumer buying habits, have begun to influence B2B buying as well. Prospects compare prices online, use professional and social networks to get third-party opinions ...
  B2B Marketing, High-Tech Marketing, Sales, Social Media
• PR/Comms, Not Marketing Controls Digital, Social Media
  New digital and social media tools are more likely to be under the strategic and budgetary control of corporate PR and communications rather than marketing departments, according to a study ...
  Digital Marketing, Public Relations, Research Summaries, Social Media
• It's a Virtual Love Shack!
  In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
  Facebook, New Media, Social Media
• B2B Less Engaged in Social Media Than B2C
  Fewer than one-half (45%) of B2B companies have only the basics of a social media presence—such as a Twitter and Facebook account, or a company blog—and only 32% are engaged ...
  B2B Marketing, Research Summaries, Social Media
• In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?DJ Waldow
  With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy to share, people are spending a lot of time offering ...
  Community, Customer Engagement, Email Marketing, Marketing Smarter, Social Media
• Social Media Catches What Mainstream Misses
  The stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according ...
  Blogging, Research Summaries, Social Media, Twitter, YouTube
• A Map to Build a Dream On
  Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  New Media, SMS, Social Media
• Social Media Ad Spend Trails
  Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices ...
  Advertising, Recession, Research Summaries, Social Media
• Social Media Brand Passion Index Measures the Love
  Consumers love Costco—and are more passionate about that love than they are for any other supermarket in the US, according to the newly launched NetBase Brand Passion Index, which measures ...
  Brand Equity, Research Summaries, Social Media
• Social-Media Listening vs. Social-Media Monitoring: Truly Connecting, or Merely Collecting?Dan Neely
  Most companies know they need to pay attention to social media, because it provides the richest data sets of consumer information that have ever existed. So brands know there's an ...
  Advertising, Keywords, Marketing Smarter, Social Media
• Social Media Users More Positive About Brands
  Consumers who actively engage with social media are more positive about their connections with brands: 35% of those who use social media say they believe "companies are genuinely interested them," ...
  Brand Loyalty, Research Summaries, Social Media
• It's Different, but the Same
  The social-media revolution has undoubtedly altered the way you generate leads. On a given morning, for instance, you might write a compelling blog post, tweet about it, summarize the contents ...
  Lead Generation, Social Media, Writing
• Social, Mobile, Video Marketing ROI Tough to Measure
  As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use ...
  Forecasts, Marketing Strategy, Mobile Marketing, Research Summaries, Social Media, Videos
• Social Media Sponsorships to Reach $56.8M in 2010
  Amid double-digit declines in traditional ad spending, the emerging category of social media sponsorships grew 13.9% to $46.0 million in 2009 and is forecast to climb 23.6% to $56.8 million ...
  Research Summaries, Social Media, Word-of-Mouth
• C'mon and Do the Social Slide!
  OK, let's admit it. We've all sat through slide presentations monopolized by the tyranny of one conviction-ridden idea. They make us kind of crazy, right? And doesn't a more social ...
  PowerPoint, Social Media, Twitter
• Woman-Owned Businesses Put Customers First, Systems Last
  Most women-owned small businesses say customer service is a top strategic priority—but don't have a formal, companywide customer-service strategy—and many do not take advantage of important marketing channels, such as ...
  Customer Service, Recession, Research Summaries, Small Business, Social Media, Websites
• Calling All Ugly Ducklings
  Earlier this year, eBay invited six French fashion bloggers to engage in a crafty campaign called Wardrobe Commando. The objective: The bloggers were to select one reader each for a full-on ...
  Blogging, E-Commerce, Social Media
• How Parents Deal with Kids' Social Media Use
  Parents who use Facebook are nearly evenly split between those who friend their kids on Facebook (48%) and those who do not (52%), according to a survey from Retrevo. Meanwhile, ...
  Facebook, Research Summaries, Social Media
• B2B Marketers Struggle With Changing Roles
  Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach ...
  B2B Marketing, Metrics, Research Summaries, Social Media