Survey Data

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• Readers Willing to Pay for Online News
  Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG).
  Customer Behavior, Mobile Marketing, Research, Research Summaries, Smartphones, Survey Data
• Social Media, Mobile to Guide Holiday Shopping
  Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual ...
  Customer Behavior, E-Commerce, Research, Smartphones, Social Media, Survey Data
• Mobile Marketing Not for Everyone
  Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, ...
  Consumer Electronics, Mobile Marketing, Research, Research Summaries, Survey Data, Targeting
• Americans Altering Attitudes About Money
  As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
  Customer Behavior, Economic Crisis, Research Summaries, Survey Data
• Kanye, Jon & Kate: Tops for Halloween
  Kanye West and Jon & Kate Gosselin topped the list in a survey of likely Halloween costume choices this year based on a celebrity mistake. Jon & Kate also swept ...
  Brand Positioning, Creativity, Survey Data
• 19% of Internet Users Use Twitter
  Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use ...
  Research, Segmented Research Data, Smartphones, Social Networking, Survey Data, Twitter
• Cable TV Tops List of Moms' Must-Haves
  Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. ...
  Recession, Segmented Research Data, Survey Data, Television, Women
• Low Prices Will Rule 2009 Holiday Season
  US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine ...
  Advertising, Customer Behavior, Pricing, Recession, Survey Data
• Halloween Spending Down 15% This Year
  US consumers are cutting back on their Halloween plans this year in response to the state of the economy. Still, plenty of people will be buying costumes for themselves and ...
  Market Research, Recession, Segmented Research Data, Survey Data
• Gays Prefer Working in States with Marriage Equality
  Other factors being equal, 71% of lesbian, gay, bisexual, and transgender (LGBT) adults would prefer a job with an employer based in a state that recognizes marriage equality over an ...
  Career Management, Recession, Research Summaries, Segmentation, Survey Data
• Consumer Confidence at 1-Yr. High
  US consumer sentiment reached a 12-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
  Customer Behavior, Metrics, Recession, Research Summaries, Survey Data
• Companies Frown on Tweeting, Friending
  Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.
  Facebook, Management, Research Summaries, Social Networking, Survey Data, Twitter
• Consumers Continue to Limit Spending
  Even if economists say the economic tide is turning, US consumers are skeptical, with two-thirds (67%) planning to decrease small-scale discretionary spending and very few planning big-ticket purchases.
  Customer Behavior, Recession, Research Summaries, Survey Data
• Social Media Is #1 Challenge, Marketers Say
  Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers.
  Customer Engagement, Email Marketing, Social Media, Survey Data
• Relevancy, Discounts Matter Most to Women
  Relevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to ...
  Customer Behavior, Research Summaries, Segmentation, Survey Data, Women, Word-of-Mouth
• Visits Plateau to Medical, Health Sites
  Some 67% of US adults, or about 154 million people, have looked up health and medical information online.
  Research Summaries, Segmentation, Survey Data, Websites
• Industry Reputations Take a Beating
  The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.
  Customer Service, Economic Crisis, Reputation Management, Research, Survey Data
• Advertisers, Consumers Disagree About Ads, Media, Twitter
  Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds ...
  Advertising, Customer Behavior, Economic Crisis, Research Summaries, Survey Data, Twitter
• Ads Interesting, Not Influential; TV Ads Most Helpful
  Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully ...
  Advertising, Customer Behavior, Survey Data, Television
• Bada-Bing! Microsoft Scores Search Share
  Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com ...
  Google, Keywords, Search Engines, Segmentation, Survey Data