Survey Data

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• B2B Lead Generation: What Top Performers Do DifferentAyaz Nanji
  The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to ...
  B2B Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Research Summaries, Sales, Survey Data
• Which Electronic Devices Are Americans Buying for the Holidays?Ayaz Nanji
  Nearly two-thirds (64%) of Americans plan to spend at least part of their 2013 holiday gift budget on electronic devices, according to a recent report by Ipsos Public Affairs.
  Customer Behavior, Research Summaries, Survey Data
• Online Shopping Trends 2013: Most Popular Categories, Top Purchase DriversAyaz Nanji
  More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent ...
  B2C, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• State of Digital Marketing Talent: Skills Lacking, Specialists NeededAyaz Nanji
  Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but mediocre or weak in others, according to a recent ...
  Career Management, Digital Marketing, Interactive Marketing, Research Summaries, Survey Data
• Does Small Business Saturday Pay Off for Participants?Ayaz Nanji
  Over one-third (34%) of B2C small enterprises say they have participated in Small Business Saturday in the past, and three-quarters (77%) of those businesses plan to do so again this ...
  B2C, Research Summaries, Retail Marketing, Sales, Small Business, SMBs, Survey Data
• How Marketers Measure the Effectiveness of Sponsorship and Event InitiativesAyaz Nanji
  Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not ...
  Metrics, Research Summaries, ROI, Sponsorship, Survey Data, Tradeshows/Events
• Which Types of Websites Are Visited Most Frequently?Ayaz Nanji
  Most people globally who are online visit three types of websites once a week or more: a search engine (74%), a social network (64%), and a portal site for checking ...
  Email, Search Engines, Social Media, Social Networking, Survey Data, Surveys, Web Content, Websites
• How Shoppers Use Mobile Phones in StoresAyaz Nanji
  Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Native Advertising Trends: Brands See Value, Publishers Like Sponsored PostsAyaz Nanji
  The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
  Advertising, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Direct Marketing, Interactive Marketing, Research Summaries, Survey Data, Surveys
• The Most Effective Tactics for Acquiring Email SubscribersAyaz Nanji
  Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to ...
  Customer Acquisition, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Lead Generation, Research Summaries, Survey Data, Surveys
• 75% of American Children Under 8 Have Access to a Smartphone or TabletAyaz Nanji
  Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just ...
  Demographics, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]Ayaz Nanji
  One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• What Are the 'Simplest' Brands in the World?Ayaz Nanji
  Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world—meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy ...
  Brand Equity, Brand Management, Brand Positioning, Branding, Research Summaries, Survey Data, Surveys
• Agencies Intrigued, and Confused, by Video Ads on Social NetworksAyaz Nanji
  Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.
  Advertising, Direct Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos, Vine, YouTube
• 31% of Online Americans Post Videos, 11% Want to Be Viral StarsAyaz Nanji
  The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a ...
  Content, Customer Behavior, Research Summaries, Survey Data, Surveys, Videos, YouTube
• Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement LackingAyaz Nanji
  Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
  Blogging, Content, Content Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos
• Who Do Digital Consumers Trust With Their Personal Data? [Infographic]Verónica Jarski
  Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?
  Customer Behavior, Customer Insight, Digital Marketing, Survey Data, Surveys
• Inside the C-Suite's Mind: Top Challenges and OpportunitiesAyaz Nanji
  C-suite leaders say changes in technology are dramatically affecting their operations and forcing them to overhaul every aspect of their business, according to a new report by IBM.
  Data, Digital Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data, Surveys
• 15% of American Adults Don't Use the Internet or EmailAyaz Nanji
  As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American ...
  Customer Behavior, Demographics, Digital Marketing, Email, Interactive Marketing, Research Summaries, Survey Data, Surveys
• Consumers Open to (Some) Mobile Interactions With (Some) BrandsAyaz Nanji
  Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.
  Customer Behavior, Mobile Marketing, Research Summaries, SMS, Survey Data, Surveys