Survey Data

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• Why Consumers Abandon Online Travel Bookings Before PurchasingAyaz Nanji
  Some 94% of consumers say they have left a travel website before completing their booking, according to a recent report from SaleCycle.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data, Websites
• The Most Important Tech Tools for WorkersAyaz Nanji
  Workers in the United States say email and the Internet are the most important communication and information tools they use, according to a recent report from the Pew Research Center's ...
  Email, Management, Research Summaries, Survey Data, Technology
• What Consumers Dislike About Mobile EmailAyaz Nanji
  Consumers' top complaint with mobile email is that they get too many messages, according to a recent report from Liveclicker and the Relevancy Group.
  Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Survey Data
• The Most Important Elements of an Email CampaignAyaz Nanji
  Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Research Summaries, Survey Data
• Email Marketers' Top Resolutions for 2015Ayaz Nanji
  More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner.
  Email, Email Marketing, Marketing Strategy, Research Summaries, Survey Data
• The State of B2B Event MarketingAyaz Nanji
  Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.
  B2B Marketing, Conferences, Marketing Strategy, Research Summaries, Survey Data, Tradeshows/Events
• The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]Ayaz Nanji
  B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, ...
  Content, Content Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• What Motivates Consumers to Complete E-Commerce Purchases?Ayaz Nanji
  Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• Why Millennials Engage With Brands on Social MediaAyaz Nanji
  Some 84% of Millennials who have liked companies on Facebook say doing so is a way to show their support for the brand, according to a recent report from The ...
  Customer Behavior, Facebook, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• How Consumers Prefer to Receive Marketing MessagesAyaz Nanji
  Consumers prefer to receive marketing messages, special offers, and coupons from brands via email more than any other communication channel, according to a recent report from Message Systems.
  Customer Behavior, Customer Service, Email, Email Marketing, Marketing Communications, Research Summaries, Survey Data
• Enterprise SEO Benchmarks: Top Tactics, Challenges, and MetricsAyaz Nanji
  Some 54% of marketing and sales professionals at enterprise companies say quality content creation is one of the most effective search engine optimization tactics they employ, according to a recent ...
  Research Summaries, Search Engine Marketing, SEO, Survey Data
• The State of B2B Sales Training [Infographic]Ayaz Nanji
  Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• Should Stores Stay Open All Day on Thanksgiving?Ayaz Nanji
  Half of Americans say stores' staying open for extended hours on Thanksgiving Day is a bad idea that detracts from the traditional celebration, according to a recent report from LoyaltyOne.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• How Identity Influences Online Content Sharing [Infographic]Ayaz Nanji
  One in five consumers say reflecting their identity—who they are—is the most important reason they share content online, according to a recent report from Fractl.
  Content, Customer Behavior, Research Summaries, Social Media, Social Networking, Survey Data
• How Moms Use Smartphones to ShopAyaz Nanji
  Moms are using their smartphones throughout the shopping process both online and in stores, according to a recent report from BabyCenter.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data
• The State of Mobile Marketing StrategyAyaz Nanji
  Some 61% of senior marketers say they have some form of mobile strategy implemented or in development, but few believe they have managed to fully integrated mobile into their overarching ...
  Marketing Strategy, Mobile Marketing, Research Summaries, Survey Data
• Publishers' Top Email Marketing Pain Points [Infographic]Ayaz Nanji
  More than half (54%) of companies in the publishing industry say list growth is a major email marketing pain point, according to a recent report from FOLIO and Lyris.
  Digital Marketing, Email, Email Marketing, Publishing, Research Summaries, Survey Data
• Global Consumer Confidence Is Up, Led by North AmericaAyaz Nanji
  Consumer confidence around the world rose in the third quarter of 2014, according to a recent report from Nielsen.
  Customer Behavior, Nielsen Data, Research Summaries, Survey Data
• How Well Do B2B Marketers Understand Their Customers?Ayaz Nanji
  Some 80% of B2B marketers say they can gauge which customers are their most valuable, and 64% say they understand customers' past purchase behaviors, according to a recent report from ...
  B2B Marketing, Brand Management, Brand Positioning, Customer Engagement, Customer Relationships, Research Summaries, Segmentation, Survey Data
• Mobile Shopping Behavior During the Holiday SeasonAyaz Nanji
  More than half (53%) of US consumers say they will use a mobile device to research or purchase products this holiday season, according to a recent report from Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data