Survey Data

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• Do People Trust Content From Marketers?Ayaz Nanji
  Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent ...
  Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Survey Data
• Website Optimization: Marketers' Top Goals and Areas of FocusAyaz Nanji
  Most marketers say increasing lead generation and traffic volume are their top website objectives in 2014, according to a recent report from Ascend2.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Web Content, Websites
• How People Use Different Social Networks in Different WaysAyaz Nanji
  People who join multiple social networks tend to engage with distinctly different groups of people and content topics on each platform, according to a recent report from 140 Proof and ...
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Are CMOs and CFOs Aligned?Ayaz Nanji
  Chief marketing officers and chief financial officers agree that they should be on same page with each other: 77% of CMOs and 76% of CFOs say such alignment is highly ...
  Chief Marketing Officer, Management, Marketing Strategy, Research Summaries, Survey Data
• What Net Promoter Gets Wrong About Customer Sentiment (and What to Do About It)Joseph Pigato
  The popular Net Promoter Score is easy to use, despite flaws that make it an unreliable indicator of overall customer sentiment. Here's a look at its inherent flaws and what ...
  Customer Behavior, Data, Survey Data, Surveys
• The Most Important Social Network for MarketersAyaz Nanji
  B2C marketers say Facebook is the most effective social network for their business, whereas B2B marketers cite LinkedIn, according to a recent report from Social Media Examiner.
  Blogging, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Companies With the Best (and Worst) Customer Service RatingsAyaz Nanji
  USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings.
  Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Research Summaries, Survey Data
• Does Consumer Awareness Matter for B2B Brands?Ayaz Nanji
  Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.
  B2B Marketing, Brand Awareness, Branding, Customer Behavior, Research Summaries, Survey Data
• What Makes an Ad Go Viral Online?Ayaz Nanji
  Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Survey Data
• Which Marketing Offers Motivate Travelers?Ayaz Nanji
  Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so ...
  Customer Behavior, Pricing, Research Summaries, Survey Data
• Best-Practices for Selecting Content Marketing SoftwareAyaz Nanji
  Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?
  Content Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• Counteroffers by Employers Are Becoming More CommonAyaz Nanji
  One in five marketing and ad executives say it has become more common for their company to issue counteroffers to employees who have received outside job offers, according to a ...
  Career Management, Management, Research Summaries, Survey Data
• Online Video Trends: Devices, Demographics, Audience SizeAyaz Nanji
  American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a ...
  Content, Content Strategy, Direct Marketing, Research Summaries, Survey Data, Videos
• How People Use LinkedIn [Infographic]Ayaz Nanji
  Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, ...
  LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• What Buyers Look for in Sales SoftwareAyaz Nanji
  Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice.
  Research Summaries, Sales, Sales and Advertising, Survey Data, Technology
• What Do Moms Want for Mother's Day?Ayaz Nanji
  Moms want quality family time more than anything else on Mother's Day, according to a recent survey conducted by PriceGrabber.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• The Favorite Mobile Brands of Consumers in Emerging MarketsAyaz Nanji
  Consumers in emerging markets prefer mobile devices made by Apple and Samsung, according to the results of a recent survey conducted by Upstream and Ovum.
  Brand Loyalty, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Which Companies Have the Best Reputations?Ayaz Nanji
  Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll.
  Brand Awareness, Brand Equity, Branding, Reputation Management, Research Summaries, Survey Data
• Marketers Feel Overwhelmed by Number of Technology VendorsAyaz Nanji
  Most marketers (63%) at midsize companies say they have too many marketing technology vendors to manage effectively, according to a recent report from DNN Software.
  Customer Behavior, Research Summaries, Survey Data, Technology
• Half of Older Mobile Users Now Own SmartphonesAyaz Nanji
  Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen.
  Mobile Marketing, Research Summaries, Survey Data