Survey Data

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• Hiring for Creative Marketing Roles: Interview Trends, Top Resume MistakesAyaz Nanji
  Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The Creative Group.
  Career Management, Research Summaries, Survey Data
• 2014 B2B Content Marketing BenchmarksAyaz Nanji
  Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from ...
  B2B Marketing, Benchmarking, Content, Content Marketing, Research Summaries, Survey Data
• Pitching Content to Publications: Mistakes to Avoid and Best-PracticesAyaz Nanji
  How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest ...
  Content, Content Marketing, Public Relations, Research Summaries, Survey Data
• Empty-Nester Women: Independent, Tech-Savvy, and SkepticalAyaz Nanji
  Empty-Nester women view themselves as independent individuals who actively stay current with ongoing trends and technology, according to a recent report from Influence Central.
  Customer Behavior, Demographics, Research Summaries, Survey Data
• How Much Do Retail Marketers Personalize Websites and Emails?Ayaz Nanji
  Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report ...
  E-Commerce, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries, Retail Marketing, Survey Data, Websites
• The Internet of Things: Consumer Adoption and PerceptionAyaz Nanji
  Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to ...
  Customer Behavior, Internet of Things, Research Summaries, Survey Data, Technology
• B2B Inbound Marketing Snapshot: Top Goals, Tactics, and ChallengesAyaz Nanji
  B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• How Consumers Engage With Small Businesses on FacebookAyaz Nanji
  Most consumers say Facebook is the most useful social media network for researching products and services before visiting a small business, according to a recent report from G/O Digital.
  Customer Behavior, Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How Marketers Handle Global Email CampaignsAyaz Nanji
  Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis, according to a recent ...
  Email, Email Campaigns, Email Marketing, International Marketing, Research Summaries, Survey Data
• The Emotions That Make Images Go ViralAyaz Nanji
  What makes an image go viral? Which emotions inspire viewing and sharing? Are people of different ages and genders motivated to share by different factors?
  Content, Content Strategy, Customer Behavior, Research Summaries, Social Media, Survey Data
• The State of Chief Marketers in 2014Ayaz Nanji
  Chief marketers are optimistic about the current business environment; they also believe they can achieve senior management’s goals this year, according to a recent report from the CMO Council.
  Chief Marketing Officer, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Back-to-School Shopping Trends [Infographic]Ayaz Nanji
  Just over half (51.2%) of parents in the United States say they begin back-to-school shopping in August, according to a recent report from Offers.com.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• Customer Service via Facebook: Benchmarks and TrendsAyaz Nanji
  Brands responded to 67% of the questions posted to their Facebook Pages by consumers in the second quarter of 2014, according to a recent report from Socialbakers.
  Customer Service, Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• The Four Types of Small Business OwnersAyaz Nanji
  Small business owners generally fall into one of four attitudinal segments—Freedom Seekers, Passionate Creators, Struggling Survivors, and Legacy Builders—each of which has its own unique mindset and behaviors, according to ...
  Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data
• Three Reasons Why You Need Voice-to-Voice MarketingAndy Powell
  If you don't have call tracking in your current marketing arsenal, you're probably cutting off your most eager customer prospects. Here's why.
  Consumer Electronics, Customer Behavior, Customer Insight, High-Tech Marketing, Smartphones, Survey Data
• The 10 US Brands With the Most Positive BuzzAyaz Nanji
  Amazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov.
  Brand Awareness, Brand Management, Branding, Research Summaries, Survey Data
• Adults Are Spending Nearly Two Hours Per Day on the Mobile WebAyaz Nanji
  Adults worldwide report using the mobile Web for 1.98 hours per day on average, according to a recent report from GlobalWebIndex.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• In-Store Retail Analytics: Most Valuable Insights, Tech TrendsAyaz Nanji
  Retailers say customer traffic information is the type of analytics data they value most, according to a recent report from Brickstream.
  Research Summaries, Retail Marketing, Survey Data
• US Marketers Skeptical of New Website Domain ExtensionsAyaz Nanji
  US marketers are more skeptical about the launch of new domain name extensions—such as .NYC and .music—than other US business professionals and marketers in other countries, according to recent research ...
  Research Summaries, Survey Data, Websites
• The Website Experience Consumers Value Most [Infographic]Ayaz Nanji
  Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.
  Research Summaries, Survey Data, Web Content, Website Design, Websites