Survey Data

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• Email Newsletter Performance by Time Sent and Subject Line LengthAyaz Nanji
  Email newsletters that arrived in consumers' inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer.
  Email, Email Marketing, Email Subject Lines, Research Summaries, Survey Data
• What Time of Day Do Marketers Feel Most Productive?Ayaz Nanji
  Some 63% of marketing and advertising executives say they feel most productive in the morning, according to a recent report from The Creative Group.
  Career Management, Creativity, Research Summaries, Survey Data
• The 20 Most 'Simple' Brands in the WorldAyaz Nanji
  Global consumers ranked ALDI, the German discount supermarket and owner of Trader Joe's in the United States, as the most 'simple' brand in the world for the second year in ...
  Brand Positioning, Branding, Research Summaries, Survey Data
• How Consumers Feel About Sharing Data With BusinessesAyaz Nanji
  More than two-thirds (69%) of global consumers say recent events in the news have increased their concerns about sharing personal data with businesses, according to a recent report from SAS.
  Customer Behavior, Data, Research Summaries, Survey Data
• The Most Effective B2B Lead Generation TacticsAyaz Nanji
  B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
  B2B Marketing, Demand Generation, Lead Generation, Lead Quality, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data, Tradeshows/Events
• The Content Habits of B2B Enterprise Marketers [Infographic]Ayaz Nanji
  How much time do B2B enterprise marketers spend engaging with industry-related content? What content do they consume and share? How do they describe their work on LinkedIn?
  B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Research Summaries, Survey Data
• Are Demand Generation and Sales Teams Aligned? [Infographic]Ayaz Nanji
  Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
  Demand Generation, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• 2015 Marketing and Advertising Salary GuideAyaz Nanji
  Starting salaries for marketing and advertising professionals are expected to increase by 3.5% on average in 2015, according to a recent report from The Creative Group.
  Career Management, Research Summaries, Survey Data
• Retail Marketers' Top Digital ChannelsAyaz Nanji
  Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole.
  Digital Marketing, Email Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Retail Marketing, Social Media, Social Networking, Survey Data
• The Purchasing Behavior of B2B BuyersAyaz Nanji
  More than two-thirds (68%) of B2B buyers now purchase goods online, up from 57% last year, according to a recent report from the Acquity Group.
  B2B Marketing, Customer Behavior, Research Summaries, Survey Data
• The Disconnect Between Marketers and IT BuyersAyaz Nanji
  Technology marketers are increasingly focused on one-sided content tactics even though IT buyers remain heavily dependent on community-driven information to make purchasing decisions, according to a recent report from Spiceworks.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Marketing Strategy, Research Summaries, Survey Data
• Enterprises' Top Digital Marketing Priorities for 2015Ayaz Nanji
  Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from ...
  Digital Marketing, Interactive Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data, Technology
• Marketing Retargeting: Trends, Benchmarks, and ChallengesAyaz Nanji
  Most enterprise marketers (88%) say they are already using digital retargeting to re-engage users who haven't converted or purchased on initial visits, according to a recent report from Marin Software.
  Advertising, Digital Marketing, Google, Marketing Strategy, Research Summaries, Survey Data, Targeting
• The Most Used (and Liked) Marketing Tactics by Local AffiliatesAyaz Nanji
  Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle.
  Digital Marketing, Local Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Are Consumers Willing to Pay for Content From Online Publishers?Ayaz Nanji
  Some 40% of US consumers say they currently pay for news, fashion, sports, or business digital content, even though 70% say they access those categories of content online regularly, according ...
  Content, Customer Behavior, Pricing, Research Summaries, Survey Data
• Facebook Messenger Is Now Used by 38% of Global Mobile AudienceAyaz Nanji
  Facebook's decision to remove messaging functionality from its main mobile app and require people to download its Messenger app seems to be paying off, according to recent data from GlobalWebIndex.
  Facebook, Research Summaries, Social Media, Social Networking, Survey Data
• The Top Four Reasons Consumers Abandon Online Shopping CartsAyaz Nanji
  More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to ...
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• The Biggest Obstacles to Digital Marketing SuccessAyaz Nanji
  Marketers say a lack of effective strategies is the biggest obstacle to success in digital marketing, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Survey Data
• Social Media Use by Small Businesses [Infographic]Ayaz Nanji
  Small and midsize businesses (SMBs) now spend more on social marketing than on any other media category, according to a recent report from BIA/Kelsey.
  Advertising, Facebook, Instagram, Pinterest, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• The Work Expectations of Generations Y and ZAyaz Nanji
  Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad.
  Career Management, Millennials, Research Summaries, Survey Data