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• Can Texting Work As a Marketing Tool?David Reich
  MarketingProfs Daily Fix Blogger, David Reich, discusses the possibility of texting as a marketing channel.
  Advertising, Content
• The Numbers: Super Bowl Ads, Social Media
  Among the 38 brands that ran TV commercials during the Super Bowl this year, 75% reported twice as many blog posts about their brands on Sunday, compared with levels on ...
  Advertising, Research Summaries, Social Media
• TV Ads Less Effective, Budgets Shifting Online
  More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to ...
  Advertising, Research Summaries, Social Media, Television
• Americans Passionate About Music, OK With Ads
  Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent ...
  Advertising, Customer Behavior, Research Summaries
• What Can Celebrities Do for You?
  If you tune in to Access Hollywood or flip through the pages of Us magazine, you'll see features on the clothing, accessories, jewelry and cosmetics favored by trend-setting celebrities. In ...
  Advertising, Marketing Tips, Small Business
• Consumers Seek Newspaper, Magazine Ads for Bargains
  Newspaper and magazine ads are still the preferred way for consumers to find shopping deals, but the Internet is not far behind, according to a survey from Harris Interactive.
  Advertising, Direct Marketing, Research Summaries
• Mobile Advertising ROI: What Works, What Doesn't
  Animated ads are the fastest-growing and most-effective mobile ad format among both brand and direct-response focused campaigns, enabling marketers to tell a more complex message without the necessity of a ...
  Advertising, Mobile Marketing, Research Summaries, Smartphones
• Super Bowl Viewers Tune in for Ads
  Over one-half (51%) of Super Bowl viewers enjoy the commercials that air throughout the game more than the game itself, according to the Nielsen Company. The remaining 49% say they ...
  Advertising, Research Summaries, Television
• 2010 Ad Spend Flat, Online Up: Forecast
  In view of improved expectations of economic recovery, the US advertising market is forecast to fall just 0.1% this year, according to a revised forecast from MAGNA. The reassessment is ...
  Advertising, Forecasts, Research Summaries
• Magazine Ad Revenue Down 18.1% in 2009
  Total magazine rate-card-reported advertising revenue closed at $19.45 billion in 2009, down 18.1% from 2008 levels, according to Publishers Information Bureau (PIB).
  Advertising, Research Summaries
• ESPN to Capture More Cable Ad Spending
  Nearly one-half (45%) of cable TV advertisers plan to increase ad spending on the ESPN Sports Network in the next 12 months, and 40% plan to allocate more spend ...
  Advertising, Research, Segmented Research Data, Television
• High-Tech Paid-Search Spend Up 17% in 4Q09
  Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to ...
  Advertising, Consumer Electronics, High-Tech Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing
• $2.17B: 20-Year Super Bowl Ad Spend
  Over the past 20 years (1990-2009), the Super Bowl has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages, according ...
  Advertising, Brand Awareness, Research Summaries, Television
• Online Video Viewing Surpasses 30 Billion
  A record high of nearly 31 billion videos were delivered to more than 170 million US Internet users in November 2009, according to comScore.
  Advertising, Facebook, Google, Research Summaries, Videos, Websites, YouTube
• Hop Aboard the Search Express
  As Max Starkov writes in an article at Hotel Interactive, the hotel industry is the perfect candidate for managing customer relations via mobile devices. "Using the mobile space to provide ...
  Advertising, Customer Service, Search Engine Marketing, Smartphones
• Internet Marketing Recovery Forecast for 2010
  Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, ...
  Advertising, E-Commerce, Forecasts, Recession, Research Summaries, Social Media
• Social Network Ad Spend Takes Back Seat
  US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 ...
  Advertising, Research Summaries, Social Networking
• How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)Gordon Plutsky
  The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their ...
  Advertising, Brand Awareness, Branding, New Media, Word-of-Mouth
• Ten Ways to Drive Consumer Action With Online VideoBud Rosenthal
  There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated ...
  Advertising, Copywriting, Direct Marketing, Marketing Tips, Videos, Writing
• Online Ad Spending to Recover in 2010
  Though US online advertising is forecast to decline 4.6% in 2009––the first drop since 2002––the recovering economy, combined with basic structural changes in how marketers and the public use media, ...
  Advertising, Forecasts, Marketing Budgets, Research Summaries, Videos