Customer Behavior

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• Kids and Gadgets: How Young Is Too Young?
  Most parents (61%) say the appropriate age for children to own their first cell phone is between 13 and 18, while over one-quarter (28%) say kids should have their own ...
  Customer Behavior, Demographics, Research Summaries
• Most Business-Blog Traffic From First-Time Visitors
  Although most business blogs tend to have a small, core group of loyal readers, a new study reveals just how small those groups are, relatively speaking, as the overwhelming majority ...
  Blogging, Customer Behavior, Research Summaries
• Consumer Confidence Rallies in March: RBC
  US consumer confidence improved sharply this month after taking a tumble in February, according to the recent results of the RBC Consumer Attitudes and Spending by Household (CASH) Index.
  Customer Behavior, Recession, Research Summaries
• Web-to-TV Viewing Growing Slowly
  The adoption of Web-to-TV viewing is in its early stages but is slowly gaining market traction: 24% of US households have a television connected to the Internet, and the most ...
  Customer Behavior, Research Summaries, Television
• Use That CMS for Better CRM
  "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  CRM, Customer Behavior, Customer Engagement, Websites
• Online Video Viewing Edges Down in Jan.
  A total of 32.4 billion videos were delivered to US Internet consumers in January 2010, down 2.5% from 33.2 billion in December, and nearly 173 million consumers watched online videos ...
  Customer Behavior, Research Summaries, Videos
• Online Security Concerns Rattle Consumers
  Consumers are uneasy about the security of their personal information online: 61% of Americans say they are concerned about the amount and security of personal online data that can be ...
  Customer Behavior, Research Summaries, Search Engines, Segmented Research Data
• Academy Awards Advertising: $711M Over Past Decade
  Over the past 10 years (2000-2009), the Academy Awards ceremony has generated $711.2 million of advertising revenue, of which one-half (50.9%) has come from three industries—financial services, beverages, and automotive—according ...
  Advertising, Customer Behavior, Research Summaries
• Pew Profiles 'On-the-Go' Mobile News Consumers
  Over one-third (37%) of adult cell phone owners are the "on-the-go" mobile news consumers—that is, voracious readers of online news who use their mobile phones to access news content more ...
  Customer Behavior, Research Summaries, Smartphones
• New Year Drives Traffic to Tax Sites
  January marked the start of the tax season, prompting millions of consumers to visit tax websites during the month as they prepared to file their returns, according to comScore.
  Customer Behavior, Research Summaries, Websites
• Smartphones: iPhone's Share Nearly Doubles
  Apple's share of the smartphone market jumped to 14.4% in 2009, overtaking Microsoft's Windows Mobile to become the No. 3 smartphone operating system, according to Gartner.
  Customer Behavior, Research Summaries, Smartphones
• Email Integral to Social Communications
  Contrary to speculation that social networking communications would replace traditional email, the amount of time consumers spend exchanging personal email has held steady: 71% of online consumers spent 20 minutes ...
  Customer Behavior, Email Marketing, Research Summaries, Social Networking
• Wow, What Are the Odds of That?
  Salespeople have long known that establishing rapport with a customer can help close a sale. And in these days of the cautious consumer, the tactic of revealing personal information about ...
  Customer Behavior, Customer Engagement, Sales
• Consumer Confidence Down Sharply in Feb.
  The Consumer Confidence Index, which had increased in January, declined sharply in February and now stands at 46.0 (1985=100), down from 56.5 in January, the Conference Board reported.
  Customer Behavior, Forecasts, Research Summaries
• Twitter Growth Slows, User Base Younger
  The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new ...
  Customer Behavior, Research Summaries, Twitter
• Experts: Internet Will Enhance Our Intelligence
  A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study ...
  Customer Behavior, Forecasts, Research Summaries
• Consumers Still Cutting Back on Spending
  Despite signs of an economic recovery, most consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six ...
  Customer Behavior, Recession, Research Summaries
• Social Gaming Integral to Social Networking
  Nearly one-quarter (24%) of consumers say they regularly play games on social networking sites such as Facebook and MySpace––and contrary to prevailing stereotypes, the typical social gamer is a 43-year-old ...
  Customer Behavior, Research Summaries, Social Networking
• Segment Migration: Where Your Customers Were, Where They Went, and WhyMark Klein, PhD
  Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration patterns—to ...
  Customer Behavior, Marketing Tips, Measurement, Segmentation
• Boomers' Media Habits Shift Online, Turn Social
  Baby Boomers' consumption of media has shifted dramatically to the Internet: 62% of Boomers (age 45-63) spent more time on the Internet in 2009 than they did the year before, ...
  Customer Behavior, Research Summaries, Segmentation