Customer Behavior

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• Consumers: CPG Sites for Info, Offers; Facebook for Connecting
  Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about ...
  Branding, Customer Behavior, Promotions, Research Summaries, Social Networking, Websites
• Traffic to Newspaper Sites Reaches All-Time High
  Newspaper websites in the top 25 markets continued to grow at rapid rate, reaching 83.7 million unique visitors in April 2010, up 10.1% from a month earlier, and up 15.0% ...
  Customer Behavior, Research Summaries, Websites
• One in Five US Drivers Unfit for Roads
  Roughly 38 million Americans—or 18.4% of drivers on the road—would not pass a written drivers test exam if they were to take one today, according to results of 2010 GMAC ...
  Customer Behavior, Research Summaries, Segmented Research Data
• E-commerce Spending Accelerates 10% in Q1
  Bolstered by upper-income consumer spending, US retail e-commerce sales reached an estimated $34 billion in the first quarter of 2010, up 10% from a year earlier—the largest increase in spending ...
  Customer Behavior, E-Commerce, Research Summaries, Sales
• Web Video to Eclipse Broadcast TV by 2020
  The consumption of Internet video—content stored and distributed over Internet protocol (IP) architecture—is forecast to overtake the consumption of broadcast TV programming by 2020, according to a report by The ...
  Customer Behavior, Forecasts, Research Summaries, Television, Videos
• Top-Gaining Site Categories in April Led by Home, Fashion
  Traffic to home and fashion community websites grew in April as the spring season prompted consumers to seek advice on home improvement and fashion trends, while photo sharing sites registered ...
  Customer Behavior, Research Summaries, Websites
• Ease Their Separation Anxiety
  Conflicting views exist on the desirability of "service separation" for customers, say the authors of a new research report. Service separation occurs when a customer is "absent" from the "production" ...
  Customer Behavior, Customer Relationships, Targeting
• Movie Downloading and Streaming Tripled in 2009
  The number of US online consumers who had streamed or downloaded a full-length movie within the previous 30 days roughly tripled in 2009 from 2008 levels as consumers continued to ...
  Customer Behavior, Research Summaries, Videos
• E-readers, Tablets to Become Mass-Market Devices
  Over one-half (57%) of surveyed US consumers say they plan to purchase an e-reader or tablet within the next three years—29% plan to purchase one within the next year—according to ...
  Customer Behavior, Forecasts, Research Summaries
• Consumers Less Anxious About Economy, but Cautious: RBC
  Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies ...
  Customer Behavior, Economic Crisis, Research Summaries
• Email Unsubscribe Benchmarks: Marketers Offer More Control
  Many retail email marketers have learned that their best defense against subscribers' clicking the "report spam" button is to provide not only a friction-free process to enable unsubscribing but also ...
  Customer Behavior, Email Marketing, Research Summaries, Spam
• Women Download More Mobile Content
  Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% ...
  Customer Behavior, Mobile Marketing, Research Summaries, Women
• Consumers Hesitant to Spend
  Consumers won't be spending the US economy out of recession any time soon: Despite positive news that retail sales are improving, consumers are still concerned about their jobs and remain ...
  Customer Behavior, Recession, Research Summaries
• Most Americans Post Risky Information Online
  Over one-half (52%) of adult Americans who use social networks, such as Facebook and MySpace, have posted risky personal information online, and 23% of Facebook users haven't used the site's ...
  Customer Behavior, Facebook, MySpace, Research Summaries, Social Networking
• Consumer Brand Loyalty Wanes in Recession
  Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper ...
  Brand Loyalty, Customer Behavior, Referrals, Research Summaries
• When the Customer Is Wrong
  The Alamo Drafthouse Cinema of Austin, Texas, encourages its patrons to enjoy dinner and a movie—at the same time. "The theater is laid out like a traditional movie theater," explains ...
  Creativity, Customer Behavior, Customer Retention
• Online Video Viewing Up 11% in March
  Some 31.2 billion videos were delivered to US Internet users in March 2010, up 11.0% from 28.1 billion in February, and 180.2 million people watched online videos in during the ...
  Customer Behavior, Research Summaries, Videos
• Consumer Confidence at 19-month High
  The Conference Board Consumer Confidence Index, which had rebounded in March, increased further in April and now stands at 57.9 (1985=100), up from 52.3 in March—and at its highest reading ...
  Customer Behavior, Forecasts, Research Summaries
• The Nine Most Common Data Mining Techniques Used in Predictive AnalyticsLaura Patterson
  Predictive analytics take you beyond the traditional slicing and dicing of your data so you can be smarter and more agile in marketing. With predictive analytics, you can gain faster ...
  Customer Behavior, Marketing Analytics, Measurement
• Online Shoppers Value Reviews, Ratings, Search
  Online research is central to consumer shopping behavior: 50% of online shoppers say they conduct research online for at least one-half of their purchases, and 64% consistently read online reviews ...
  Customer Behavior, E-Commerce, Research Summaries, Word-of-Mouth