Customer Behavior

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• How to Connect With Customers on Facebook, LinkedIn and Twitter
  In today's marketplace, the customer is in control and companies are being held to a whole new level of accountability, Paul Chaney notes in an on-demand seminar at the MarketingProfs ...
  Customer Behavior, Marketing Tips, Social Media, Social Networking
• E-tailers Sending High Volumes of Email to Inactive Subscribers
  Most top-brand online retail marketers ignore signs of inactivity among their email subscribers, and continue to send email messages at steady and frequent rates, despite their subscribers' lack of response ...
  Customer Behavior, E-Commerce, Email Lists, Research Summaries
• Online Video Rankings: Facebook Climbs to No. 3
  Some 178 million US Internet users watched online videos in July 2010 for an average of 14.7 hours per viewer, according to comScore Video Metrix. Though Google Sites continued to ...
  Customer Behavior, Facebook, Research Summaries, Videos
• 59 Proven Ways to Electrify Your Offer and Make More SalesDean Rieck
  If you're using direct marketing to sell your products and services, then you know that it's all about making an offer. But are you testing your offers to find out ...
  Customer Behavior, Customer Engagement, Marketing Tips, Sales
• What Online Content Will People Pay For?Miles Galliford
  Since the Internet began, some 40 years ago, most of its content has been free to access. Today, that is still the case. However, paid content is one of the ...
  Community, Customer Behavior, Marketing Tips, Small Business, Thought Leadership, Web Content
• Local Business Search via Mobile Up 14%
  Consumers looking for local business information are increasingly turning to their mobile devices: The number of people who accessed Internet business directories on a mobile phone reached 17.3 million in ...
  Customer Behavior, Research Summaries, Smartphones
• Gartner: Mobile Device Sales Up 13.8%, Android Surges
  Driven by increasing smartphone adoption, worldwide sales of mobile devices to end-users reached 325.6 million units in the second quarter of 2010, up 13.8% from the same period a year ...
  Customer Behavior, Research Summaries, Smartphones
• Three Crucial Ways to Serve Today's Wired Shoppers
  Today's consumers are "eager to use mobile devices to inform in-store decisions," says Target's Kris Roberts in a recent article that quotes experts on the subject at Knowledge@Wharton. Digital innovations, ...
  Customer Behavior, Mobile Marketing, Social Networking
• Eight Ways to Improve Your Site Search and Capture More ConversionsShaun Ryan
  Whether you're marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention. And by making some small ...
  Customer Behavior, Digital Marketing, Marketing Tips, Web Analytics, Website Design
• How to Get Inside Your Target Audience's Head
  It's one thing to market to people just like you. But what if you have nothing in common with your target audience? How do you get inside their head? In ...
  Customer Behavior, Small Business, Targeting
• Tech-Gadget Census: Which States Own What
  The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the ...
  Consumer Electronics, Customer Behavior, New Media, Research Summaries, Segmented Research Data
• Focus on 'Job,' not Customer Segment, for Product Success
  In 2005, the Harvard Business Review published the influential article "Marketing Malpractice: The Cause and the Cure." Its authors—Clayton M. Christensen, Scott Cook and Taddy Hall—argued that we often set ...
  Customer Behavior, Segmentation, Small Business
• Shooting Down Three Myths of Viral Marketing
  The word "viral" has become synonymous with social-media success, writes Ian Greenleigh in a post at ReputationOnline. "It's even showing up on business cards." Some of the professional titles Greenleigh ...
  Customer Behavior, Social Media, Writing
• Consumer Confidence Falls Again in July
  The Conference Board Consumer Confidence Index, which had declined sharply in June, retreated further in July and now stands at 50.4 (1985=100), down from 54.3 in June, the Conference Board ...
  Customer Behavior, Forecasts, Research Summaries
• Gone Phishing: Why eBay Emails Can Be Hard to TrustDJ Waldow
  People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from ...
  Customer Behavior, Email Marketing, Email Subject Lines, Links, Personalization, Spam
• Email, Facebook, Twitter: How Users Engage With Brands
  More than 90% of consumers who are a fan of, or "like," at least one brand on Facebook also receive at least one permission-based marketing email per day, and roughly ...
  Branding, Customer Behavior, Facebook, Research Summaries
• Email Metrics: Open and Click Rates Decline
  Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to ...
  Customer Behavior, Email Marketing, Email Subject Lines, Research Summaries
• Beware the Danger of Strategic Shortages: Hot ≠ Loved
  In a recent article in the Harvard Business Review, Uzma Khan discusses the results of a study she and her colleagues conducted that examined the difference between consumers' wanting a ...
  Customer Behavior, Customer Experience, Marketing Tips
• 'Facebook Fatigue' Afflicts Teens
  Most online teens (90%) use at least one social networking site—with Facebook still their top social destination—but nearly one-fifth (19%) of teens who have created a Facebook profile say they ...
  Customer Behavior, Facebook, Research Summaries, Social Networking
• How to Get Your Message Heard in a Crowded MarketKathryn Roy
  Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary to narrow your focus to a smaller set of prospects, ...
  Brand Equity, Customer Behavior, Product Management, Product Marketing, Segmentation