Customer Behavior

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• Fashion-Forward Shoppers Spend More, Swayed by Social Media
  Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are ...
  Customer Behavior, New Media, Research Summaries, Segmentation
• Wake up Your Customers with New Subcategories
  At first look, the task of arranging a category of products for your customers to choose from may seem to be relatively simple, say the authors of a new research ...
  Customer Behavior, E-Commerce, Product Management
• Most Email Opens, Transactions Occur on Day 1
  Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, ...
  Customer Behavior, Email Campaigns, Email Marketing, Research Summaries
• Most Multitask While on Facebook
  Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as ...
  Customer Behavior, Facebook, Research Summaries, Segmented Research Data
• Millennials Favor Email for Deals, Promotions
  Millennials are more likely to use Facebook and Twitter to show support for their favorite brands, but when they're ready to purchase they use email—by signing up for coupon-loaded newsletters, ...
  Customer Behavior, Email, Facebook, Research Summaries, Segmentation, Twitter
• Music and Mobile Made for Each Other
  Nearly three-quarters (73%) of mobile content downloaders—i.e., those who download mobile entertainment content from the Myxer platform—say they listen to music on their mobile phones, according to Myxer.
  Customer Behavior, Research Summaries, Smartphones
• Achieving Relevance in Direct Digital Marketing: Segmentation and OptimizationBryce Marshall
  The previous installments of this series of articles covered the idea of relevance in digital marketing and discussed the first two of five keys for achieving relevance. This installment covers ...
  Customer Behavior, Digital Marketing, Direct Marketing, Marketing Tips, Segmentation
• Frequent Social Network Users Profiled
  Frequent social networkers—people who use social networking sites several times a day—are more likely to follow brands, access their favorite social sites via mobile devices, and consume a wide variety ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Networking
• Top 50 Web Properties in May 2010
  Among the Top 50 online properties, Google Sites ranked No. 1 in May with 179 million unique visitors, followed by Yahoo Sites with 167 million and Microsoft Sites with 160 ...
  Customer Behavior, Google, Research Summaries, Websites
• Consumers Want Print Magazines, but Also Relevance
  Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to ...
  Advertising, Customer Behavior, Personalization, Research Summaries
• Three Smart Ways to Extend Your Brand
  "Many of the successful new product introductions each year are brand extensions, such as Apple's iPhone, Godiva coffee, and Jeep strollers," one group of researchers recently wrote. However, not all ...
  Brand Equity, Customer Behavior, Marketing Tips
• Social Media Users Want to Rant, Influence
  Nearly two-thirds (64%) of online consumers use social media, and among them over one-third (34%) say they have used social media as an outlet to rant or rave about a ...
  Customer Behavior, Research Summaries, Social Media
• Most Americans Wake Up to Email
  Nearly six in ten online consumers (58%) say they start their day by checking email, whereas 20% head straight to search engine sites and 11% check in with Facebook, according ...
  Customer Behavior, Email, Research Summaries, Search Engines
• FIFA World Cup: Search, Mobile Viewing Stats
  With the 2010 FIFA World Cup in South Africa set to begin on June 11, US Internet searches related to the World Cup during the week ended May 29, 2010 ...
  Customer Behavior, Keywords, Research Summaries, Search Engines
• Mobile Shopping Outlook Stronger for 2010
  Most online consumers (53%) now own a smartphone or Web-enabled mobile device, and among them 35% say they participated in some type of mobile shopping in the previous 12 months, ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones
• Blogosphere Dominated by Younger Americans
  The blogosphere is now dominated by younger adults age 21-35—those who have grown up during the blogging revolution—and bloggers in the US account for the plurality (29.22%) of blog posts ...
  Blogging, Customer Behavior, Demographics, Research Summaries
• Most Adults Watch Online Video
  Nearly seven in ten (69%) adult Internet users—or 52% of US adults—now use the Internet to watch or download video content, and 14% have uploaded video to the Internet—nearly double ...
  Customer Behavior, Research Summaries, Videos
• Most Don't Want iPad, Though Apple Fans Do
  Anyone who sees the iPad in action, or gets their hands on one, seems to want one—but, when surveyed, over one-half of consumers (52%) say they don't need an iPad, ...
  Consumer Electronics, Customer Behavior, Research Summaries
• Online Video: 30.3B Viewed in April, Vevo Surges
  Some 30.3 billion videos were delivered to US Internet users in April 2010, down 3.0% from 31.2 billion in March, and 177.8 million people watched online videos during the month, ...
  Customer Behavior, Research Summaries, Videos
• Now That's a Serious Tradeoff
  As direct marketers know all too well, the obligation to collect taxes from Internet and catalog sales depends on whether a retailer has a "physical presence" in a customer's state. ...
  Channel Marketing, Customer Behavior, E-Commerce