Customer Behavior

Topics » Articles » Customer Behavior

• Wade in These Waters With Care
  In March, MarketingProfs ran an article about brand flubs in social media, starring Southwest Airlines and Heinz. Read the tale. Now we discuss a third brand's stormy social life: Nestle. Recently, ...
  Brand Equity, Community, Customer Behavior, Social Media
• Concerns Loom Over Cloud Computing
  Most Americans (63%) say having remote access to their digital files would make life easier—but concerns remain over the security of personal information, including email, pictures, and financial records, according ...
  Customer Behavior, New Media, Research Summaries
• Cultivate Your Own Little Monsters
  According to Jackie Huba at the Church of the Customer Blog, marketers can learn quite a bit about loyalty marketing from quirky singer Lady Gaga. It seems Lady G is ...
  Brand Loyalty, Community, Customer Behavior
• Top-Gaining Site Categories in March Led by Auto
  Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned ...
  Customer Behavior, Pricing, Research Summaries, Websites
• Video Viewing Down 13% in Feb.
  Some 28.1 billion videos were delivered to US Internet users in February 2010, down 13.2% from 32.4 billion in January, and 174.2 million people watched online videos in during the ...
  Customer Behavior, Research Summaries, Videos
• SMS Marketing Reaches Users of All Ages
  Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of ...
  Customer Behavior, Demographics, Research Summaries, SMS
• Shoppers Seek Coupons and Free Shipping Offers
  Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to ...
  Customer Behavior, E-Commerce, Pricing, Research Summaries
• It's the Same, but Different
  If you want customers or members to fill out a form or volunteer their time, writes Roger Dooley at the Neuromarketing blog, "you will be more successful if you describe ...
  Customer Behavior, Small Business, Writing
• Branded Social Profiles Increase Purchase Intent
  A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com. Branded ...
  Branding, Customer Behavior, Customer Loyalty, Research Summaries, Social Media
• I'm Just Here to Buy
  These days, retailers seeking to establish a thrifty-price image might want to ask one important question: Are customers here to browse or buy? That difference in customer intent could affect ...
  Customer Behavior, E-Commerce, Marketing Strategy
• Shoppers Making Fewer Trips, Spending Less
  The recession continues to ravage retailers: The downward trend of fewer shopping trips by consumers hit a new low in February 2010 with a 4% year-over-year decline in monthly all-outlet ...
  Customer Behavior, Nielsen Data, Recession, Research Summaries
• Online TV Viewers Tolerate Ads Well
  US Internet users who watch TV content online tolerate 6-7 minutes of online advertising per hour, substantially higher than the roughly four minutes of ads per hour currently delivered online ...
  Advertising, Customer Behavior, Research Summaries, Television
• Twitter: 50 Million Sticky Tweets a Day
  Twitter generated steady growth in tweet activity in the four months ended March 25, 2010, especially among consumers outside the US, while maintaining strong retention and stickiness among its new ...
  Customer Behavior, Research Summaries, Twitter
• Newspaper Ad Revenue Plummeting
  In the face if a weak economy and declining readership in the print space, the US newspaper industry generated an estimated $27.6 billion in total ad revenue in 2009, down ...
  Advertising, Customer Behavior, Research Summaries
• Consumer Confidence Rebounds in March
  The Conference Board Consumer Confidence Index, which had decreased in February, rebounded in March and now stands at 52.5 (1985=100), up from 46.4 in February, the Conference Board reported.
  Customer Behavior, Customer Experience, Forecasts, Research Summaries
• Recalls Destroying Toyota's Reputation for Quality
  The recent recalls of Toyota automobiles have undermined the carmakers' reputation: Consumers who have a positive perception of Toyota's commitment to building quality cars fell to 21.8% in March 2010, ...
  Brand Equity, Customer Behavior, Reputation Management, Research Summaries
• Trust in Yellow Pages Remains Strong
  Nearly two-thirds (65%) of consumers surveyed say they referenced print or Internet Yellow Pages when looking for local business information in the previous month, according to a study by the ...
  Customer Behavior, Local Marketing, Research Summaries, Search Engines
• We're Way More Complex Than That
  Sad news: Word-of-mouth (WOM) marketers have yet to grasp the true complexity of the online communal networks they are attempting to reach, according to one new research report. Here's how ...
  Community, Customer Behavior, Word-of-Mouth
• Booz: Consumer Frugality Here to Stay
  A "new frugality" born of the Great Recession and evidenced by two consecutive years of declining per-capita consumption is now becoming entrenched among US consumers and is reshaping their consumption ...
  Customer Behavior, Forecasts, Recession, Research Summaries
• Growing, Growing, Grown!
  "[C]ontinual email list growth is the Achilles heel of email marketing," says Karen Talavera in a Pro article at MarketingProfs. She says marketers face some tall challenges when they strive ...
  Customer Behavior, Email Lists, Email Marketing