Customer Engagement

Topics » Articles » Customer Engagement

• Ready—Set—Deliver
  Your offer could be good—heck, your offer could be great—but still not compel your email subscribers to take action. Why? What is the magic that leads to great email conversion ...
  Customer Engagement, Email Marketing, High-Tech Marketing, Sales
• Marketers: Don't Just Buy Media—Earn It!Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online ...
  Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word-of-Mouth, YouTube
• Your Website's Missing IngredientJerry Bader
  When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a ...
  Creativity, Customer Engagement, Marketing Smarter, Videos, Website Design, Websites
• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  B2B Marketing, Content Marketing, Customer Engagement, Lead Generation, Sales, Writing
• What I'm Trying to Say Is…
  "If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
  Customer Engagement, Sales, Small Business, Web Content, Writing
• Social Media Is #1 Challenge, Marketers Say
  Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers.
  Customer Engagement, Email Marketing, Social Media, Survey Data
• Daft Punk Plays Here
  It's not just the recession; the digital revolution has wreaked havoc on traditional music retailers, who can rarely match online juggernauts like iTunes or eMusic on price or convenience. "As ...
  Community, Creativity, Customer Engagement, Recession
• Measuring What Matters in Email Marketing, Part 2Karen Talavera
  There are many approaches to using email-campaign metrics to measure and improve marketing performance. The following are the top five approaches, along with appropriate measures and usable insights for each.
  Customer Engagement, Email Marketing, Marketing Analytics, Measurement, Metrics
• Case Study: How AAA Went to Where Its Members Needed Help: Social Media SitesErik Bratt
  With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
• 'Oh, and Here's Another Neat Thing...'
  Heard those words in a software demo lately? Regardless of how important the demo can be in a complex B2B sale, it's not hard for you, or your customers, to ...
  B2B Marketing, Customer Engagement, High-Tech Marketing, Sales
• That Looks, Sounds, Feels, Smells, Tastes Nice!
  "If you want your B2B lead-generation campaigns to be as successful as possible, you need your ... messages to break through the clutter, get your prospects' attention and provide them ...
  B2B Marketing, Creativity, Customer Engagement, Lead Generation, Sales
• Turn That Follower Into a Retweeter
  "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
  Blogging, Community, Customer Engagement, Facebook, Small Business, Social Media, Twitter
• Stand Up to Stand Out
  According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
  Customer Engagement, Marketing Smarter, Pricing, Recession
• How Social Is Socially Acceptable in Email?Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to ...
  B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• Cures for Eight Common Small-Marketing-Firm AilmentsSteve Adams
  Small-agency quirks don't have to be fatal. In fact, many can be fixed by applying simple technologies that provide big-business tools while allowing firms to stay true to their small-business ...
  Customer Engagement, Hiring Outside Resources, Marketing Tips, Small Business, Writing
• The Truth Hurts
  On the coattails of the social-media revolution, a wave of new Web 3.0 possibilities marches into view. For resellers who haven't seen the writing on the Web 2.0 wall, here's ...
  Customer Engagement, High-Tech Marketing, Interactive Marketing, Sales, Websites
• Yum! That Smells Good!
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
• Time to Turn This Ship Around!
  "Reality dictates that business turnarounds require economic rebounds," says John Baldoni in a post at Harvard Business Online. "No leader can tweak his operation into success; you need customers to ...
  Creativity, Customer Engagement, Marketing Tips, Recession
• Paralysis by Analysis
  Careful, now: New research posits that consumers may suffer paralysis by analysis if they aren't allowed to trust their guts when making buying decisions. In a recent post at the ...
  Creativity, Customer Behavior, Customer Engagement
• Case Study: How IBM Offset the Impact of a Down Economy on Event AttendanceKimberly Smith
  How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.