Customer Engagement

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• Case Study: How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User InterestsKimberly Smith
  Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
• Twitter Lessons from the Lunch Cart
  "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know ...
  Community, Creativity, Customer Engagement, Social Media, Twitter
• Just Wait for Me, OK?
  You've probably heard the term emotionally unsubscribed to describe those who never seem to open your email messages, but continue to receive your campaigns because they never ask to be taken ...
  Customer Engagement, Email Marketing, Sales
• Solution Selling: The Answer Is in the Question
  "Judge a man by his questions rather than his answers," Voltaire wrote over 200 years ago. So true, especially early in the sales process, as you and your prospect get ...
  Customer Engagement, High-Tech Marketing, Sales
• The New Direct Mail: Five Tips to Turn Print Campaigns Into GoldRandy Spurrier
  Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct ...
  CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
• Bachelor Number Three
  You might have seen the video shot at the Sasquatch Music Festival in Washington state—footage of a young man as he dances wildly by himself to the strains of Santogold's ...
  Customer Engagement, Marketing Inspiration, Videos
• I Never Promised You a Rose Garden
  When subscribers opt in to your email campaigns, they will most likely make assumptions about the content, frequency and relevance of the messages you send. Accordingly, argues Justin Premick in ...
  Customer Engagement, Customer Satisfaction, Email Campaigns, Email Marketing
• 'At' Ain't Where It's at Anymore
  Becky Carroll recently engaged in a bit of nostalgia at the Customers Rock! blog—nostalgia for the 2008 MarketingProfs Digital Marketing Mixer last fall. "While there, I spent a lot of ...
  Customer Behavior, Customer Engagement, Marketing Smarter
• Three Ways Healthcare Brands Can Leverage Social MediaMaryann Kuzel
  Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of ...
  Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Web Content
• The Customer Lens: An Approach to Customer Touch-Point AnalysisBarre Hardy
  Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet ...
  Brand Equity, Collaboration, Customer Advisory Programs, Customer Engagement, Customer Experience, Marketing Smarter, Measurement, Value Propositions
• Social Media 101: Use Twitter to Attract Prospects and Engage CustomersDebra Ellis
  Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your ...
  Customer Acquisition, Customer Engagement, Customer Retention, Google, Marketing Tips, Social Media, Social Networking, Twitter
• Case Study: A Fresh Way to Use Email as an Interactive ToolChristian Gulliksen
  Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty ...
• Three Essential Market-Research Methods in an Online CommunityJohn Kembel
  How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, ...
  Community, Customer Engagement, Economic Crisis, Market Research, Social Media, Voice of the Customer
• Barry Schwartz: Practical Wisdom as a Business Tool
  At the MarketingProfs B2B Forum earlier this month, keynote Barry Schwartz, a psychologist and author, explained the concept of Practical Wisdom: the idea that individuals can (and should) hone their ...
  Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Customer Retention, Customer Satisfaction, Customer Service, Videos, YouTube
• Ten Essentials of Software-as-a-Service Solution MarketingPeter A. Cohen
  Here are 10 essentials of software-as-a-service (SaaS) solution marketing.
  Brand Positioning, Collaboration, Customer Acquisition, Customer Engagement, Customer Retention, Value Propositions
• Achieving Relevance in Direct Digital Marketing: An IntroductionBryce Marshall
  There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on).
  Copywriting, Customer Engagement, Digital Marketing, Direct Marketing, Marketing Strategy, ROI, Segmentation
• Walk a Few Steps in Their Shoes
  "Value, desire, and price rule our lives as salespeople," says Mike Sigers in a recent post at the Simplenomics blog. When a prospect considers a purchase, Sigers explains, the product's ...
  B2B Marketing, Creativity, Customer Engagement, Sales
• What Works for B2B Marketers in Social Media?
  Last week, as part of the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer. ...
  B2B Marketing, Blogging, Customer Engagement, Email, Marketing Strategy, Social Media, Social Networking, Videos, Websites, YouTube
• Case Study: How an Interactive Game Stimulated Product Awareness and SalesKimberly Smith
  To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product ...
• Steven Berlin Johnson on 'Why Twitter Matters'
  Those of you who attended the MarketingProfs B2B Forum this week got a chance to see Steven Berlin Johnson's Monday keynote. As it turns out, it was amazing timing, ...
  B2B Marketing, Creativity, Customer Engagement, Social Media, Social Networking, Twitter, Videos, YouTube