Customer Engagement

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• Retail Survival Tips in a New Economic and Customer EnvironmentAdam Boyden
  Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the ...
  Customer Engagement, Customer Retention, Economic Crisis, Recession, ROI
• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real CompaniesJosh Nason
  When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want ...
  Customer Engagement, Email Marketing, Email Subject Lines, Marketing Tips, Writing
• No Chocolate in the Peanut Butter!
  "There are many similarities between social media marketing and email," says Ross Kramer in an article at MarketingProfs, "but they are two distinct marketing channels and they should be used ...
  Channel Marketing, Customer Engagement, Email Marketing, Social Media, Social Networking
• Are You Giving Customers the Finger?
  If you've flown anywhere lately, you know how dire the experience has become. We're talking about overbooked flights, overworked staff, scant luggage space and virtually nonexistent snacks. It's a level ...
  Advertising, Customer Engagement, Marketing Inspiration
• Spice Up That Limbo Space
  Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page ...
  Customer Engagement, Digital Marketing, Interactive Marketing, New Media, Social Media, Videos
• Make the Most of the Slow Season
  "When the slow season strikes," says Kimberly Smith in an article at MarketingProfs, "it's time to put some energy into pumping up that brand." She runs down a list of ...
  Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Customer Retention, Small Business, Word-of-Mouth
• Why All the Talk About Dog Food?Aaron Strout
  Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have ...
  Blog Comments, Community, Customer Engagement, Customer Relationships, Social Media, Social Networking
• Case Study: Using Video to Reel in Record High Traffic and ConversionsKimberly Smith
  Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site ...
• Keepin' It Real
  With the widespread use of technical lingo—words like segment, list, database—sometimes it's easy for email marketers to forget about the actual human being on the other side of the Send ...
  Creativity, Customer Engagement, Email Marketing, Writing
• Case Study: Harnessing Web 3.0 to Pump Up Brand Preference and LoyaltyKimberly Smith
  In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer ...
• Entrepreneurs Can Change the World
  A video can empower. It can inspire, creating a moment or a feeling that moves you to sally forth and conquer the world. It can leave you feeling capable and ...
  Customer-Centric, Customer Engagement, Customer Relationships, Digital Marketing, Small Business, Videos, YouTube
• Brainstorm Like a Rainmaker
  Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
  Blog Comments, Blog Monitoring, Blogging, Collaboration, Customer Engagement, Small Business
• Think and Act Like a Nonprofit to Deepen Connections and Build RelationshipsRoger Sametz
  For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits thus embraced best practices in branding, marketing, service delivery, money ...
  Community, Customer Engagement, Customer Relationships, Marketing Smarter, Nonprofits, Targeting, Value Propositions
• Pimp My Mag
  When we discuss content designed to help your customers, we usually focus on whitepapers and social-media channels like blogs. A custom magazine is another way to connect in a meaningful ...
  Customer Engagement, Small Business, Writing
• Connecting Twitter with the Real World
  Twitter has seen massive growth as an online communications tool, especially with the recent influx of celebrity personas (Ashton, Oprah) using it. But perhaps no celebrity has found more success ...
  Community, Customer Engagement, Customer Relationships, Social Media, Twitter, Videos
• Time for Some Spring Cleaning
  Spring is here, and Karen Talavera wants to clean house. "[N]ow is the perfect time for us to critically re-examine our programs, campaign processes, and messages with a fresh, unbiased ...
  Customer Engagement, Email Marketing, Permission Email Marketing, Testing
• Walk the Walk, Evangelists
  "Evangelism" is the catchword of the day. Companies are diligently turning their customer-service reps into "evangelists." How precious. But is there something behind this movement? Is evangelism actually taking CRM ...
  CRM, Customer Behavior, Customer Engagement, Customer Relationships, Twitter
• Here's Looking for You, Kid
  "Effective one-to-one marketing is more than just email," R.J. Talyor states in an article at MarketingProfs. "[Y]our subscribers and customers aren't always staring at their email inboxes. Rather, they're also ...
  Customer Engagement, Email Marketing, Measurement, SMS, Social Media, Social Networking
• Customer Feedback to Improve Email Performance: Ingredients for Success from Betty CrockerStephanie Miller
  Marketers talk about asking for feedback all the time. Yet, few marketers take the time to really engage with subscribers on any level. That's why BettyCrocker.com stands out.
  Customer Engagement, Email Marketing, Feedback, Measurement, Metrics
• To Sell During a Recession, Shop a Mile in Their ShoesJenny Schade
  Harnessing the power of customer insights throughout your organization produces a powerful, ongoing interactive connection with key constituents that competitors can't duplicate. Beyond the clever words and attention-getting visuals, the ...
  Advertising, Blogging, Brand Awareness, Collaboration, Customer Engagement, Customer Experience, Feedback, Recession, Sales