Humor

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• You Know You're a Marketer If... [Slide Show]Verónica Jarski
  I asked the MarketingProfs Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were then illustrated and published in ...
  Content, Facebook, Humor
• Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
  Content, Content Marketing, Copywriting, Direct Marketing, Email, Email Marketing, Email Subject Lines, Humor, Obama, Writing
• #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
  We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
  Customer Engagement, Digital Marketing, Digital Theory, Facebook, Google, Humor, LinkedIn, Mobile Marketing, Smartphones, Social Business, SocialSkim, Technology, Twitter
• Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]Verónica Jarski
  Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes ...
  Content, Creativity, Facebook, Humor, Social Media, Word-of-Mouth
• NOOB Technique Demystifies Cloud Computing [Infographic]
  With the launch of its patent-pending Neo-Organizational Optimization Brainstorm (NOOB) technique, independent strategic technology communications and PR practice Eastwick today announced it has exposed what really happens in the Cloud.
  Humor, Public Relations, Technology
• How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
  Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
  Ad Copy, Advertising, Content, Content Marketing, Copywriting, Creativity, Humor, Keywords, Web Content, Writing
• Brands as Real-Time Content Creators: Expected or Unrealistic?Ann Handley, Tim Washer
  In an inaugural segment of our video series, we take a look at a fundamental question: In our newly social age, is it incumbent on brands to be always at ...
  Content, Content Marketing, Corporate Communications, Digital Marketing, Digital Theory, Humor, Marketing Strategy, Public Relations, Social Media, Twitter, Word-of-Mouth
• Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
  Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
  Advertising, Content Marketing, Customer Behavior, Google, Humor, Inbound Marketing, Keywords, Measurement, Metrics, PPC Campaigns, Public Relations, Search Engine Marketing, SEO
• Five Takeaways From Holiday Marketing Campaigns of Years PastStacey Acevero
  Holiday marketing can be tough. But some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your ...
  Advertising, Brand Awareness, Content Marketing, Customer Engagement, Customer Relationships, Digital Marketing, Humor, Social Media
• What Types of News Go Viral on YouTube?
  Though professional news organizations contributed more than one-half (51.2%) of the most popular news footage posted on YouTube during the 15 months ended March 2012, over one-third (39.2%) of such ...
  Advertising, Content, Humor, Research Summaries, TV, Videos, YouTube
• Eight Content Marketing Lessons From a Zombie Apocalypse GuideVerónica Jarski
  To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.
  Content, Content Marketing, Creativity, Customer Engagement, E-Books, Humor, Public Relations, Word-of-Mouth
• In Defense of Fun: Humor Is Serious Business for SMB MarketersAnna Sawyer
  Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor. Why is that? Maybe SMB ...
  Content, Humor, Public Relations, Small Business
• Nine Great Ways to Avoid Being a Thought Leader [Slide Show]Craig Badings
  Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into ...
  Career Management, Humor, Marketing Tips, Personal Branding, Thought Leadership
• Will Your Message Be Understood? Only If You 'Speak Human'! [Slide Show]Christian Gulliksen
  In their book Content Rules, Ann Handley and C.C. Chapman urge us to "speak human" when creating content. Learn how one law firm successfully applied that principle when creating videos ...
  Content, Content Marketing, Creativity, Humor, Marketing Smarter, Videos
• Sales Copy: Make Them Laugh? Or Make Them Buy?Barry Densa
  A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?
  Copywriting, Humor, Sales, Writing
• 10 Ways to Make Your Blog Less SuckyDanielle Rodabaugh
  Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.
  Blogging, Content, Creativity, Humor, Marketing Tips, Writing
• Seven Ways to 'Gamify' Your Online Marketing Outreach
  We've talked up a storm about "gamification," and here's why: As ShuffleBrain CEO Amy Kim says, "gamers are everywhere; everyone's a gamer." And the best way to engage these fun ...
  Creativity, Customer Engagement, Humor, Online Marketing, PowerPoint
• 10 Tips for Producing Tantalizing Business Video ToursCara Barineau
  If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide ...
  Creativity, Customer-Centric, Humor, Marketing Tips, Videos
• The Customer Is Always Right -- Except When He Isn't
  We say the customer is always right. But what happens when bad customers co-opt the adage to justify their bad behavior? At least one company "fires" them—to the delight of ...
  Customer Behavior, Customer Relationships, Humor
• Which Celebs Would You Cozy Up With on a Trans-Atlantic Flight?
  When thinking about the celebrity they'd like most to cozy up with on a flight across the Atlantic, surveyed women chose Johnny Depp and George Clooney as their top choices, ...
  Creativity, Customer Behavior, Demographics, Humor, Research Summaries