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• How to Use Internet Memes to Market Your Content, Your Products, and Your BrandElizabeth Victor
  Internet memes—images overlaid with text—are a popular way for brands to reach audiences. As followers and fans share the images, your products, logo, and brand spread to people you wouldn't ...
  Brand Awareness, Content, Content Marketing, Facebook, Humor, Instagram, Online Marketing, Pinterest, Social Media
• #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!Angela Natividad
  See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through ...
  Advertising, B2C, Branding, Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Inbound Marketing, Instagram, Interactive Marketing, Mobile Marketing, Online Marketing, Social Media, SocialSkim, Twitter, Web Content
• Three Ways to Have Fun With Your Marketing (Even If You Have a 'Boring' Brand)Melanie Davis
  Marketers should be having fun, and their audiences should be having fun, too. Because fun is good for business.
  Career Management, Content, Customer-Centric, Customer Communications, Customer Relationships, Humor
• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing, Nonprofits, Online Marketing, Social Media, SocialSkim, Twitter, Vine
• #SocialSkim: Acquisitions by Twitter and Pinterest, Instagram's Bolt vs. Snapchat, Life After Like, More!Angela Natividad
  The tectonic plates of social are moving! Get the latest on acquisitions—including Twitter's Madbits buy and Pinterest's Icebergs buy—plus tips on how to hook users in stories, where Instagram is ...
  Advertising, Branding, Content, Content Marketing, Digital Marketing, Digital Theory, Humor, Instagram, Marketing Strategy, Mobile Marketing, Pinterest, Presentations, Social Media, Social Networking, SocialSkim, Twitter, Vine
• Six Types of Humor to Lighten Up Your Marketing and Start ConversationsKathy Klotz-Guest
  Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.
  B2B Marketing, Content, Content Marketing, Customer Engagement, Humor, Videos, YouTube
• Social Video Marketing: Create Conversations and Build Customer LoyaltyMelody King
  Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started.
  Content, Customer Loyalty, Customer Relationships, Humor, Social Media, Videos
• How to Turn Negative Social Media Into a PositiveCarla Ciccotelli
  How can companies appropriately respond to negative social media comments? That is what this article explores, also providing you with a few examples of how some companies have actually turned ...
  Customer Behavior, Customer Communications, Customer Relationships, Humor, Public Relations, Social Media
• What's Your Acronym IQ? [Infographic]Verónica Jarski
  How familiar are you with the latest acronyms? Test your acronym IQ via this fun infographic, and see how you far you can get.
  Digital Marketing, Facebook, Google+, Humor, Social Media, Twitter, Writing, YouTube
• Three Traits of Shareworthy Content
  To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
  Advertising, Content, Content Marketing, Customer Engagement, Customer Relationships, Humor, Marketing Tips, Social Media, Twitter, Videos, Writing, YouTube
• 16 Podcast Hosting Tips I Learned From Marketing SmartsKerry O'Shea Gorgone
  These are the podcasting lessons I've learned after hosting 40 episodes of the Marketing Smarts podcast.
  Content, Digital Marketing, Humor, Marketing Tips, New Media, Podcasting, Thought Leadership, Web Content
• Everything I Learned About Marketing Came From Comedy, Part 2: ImprovKathy Klotz-Guest
  Part 2 of this two-part article series outlines more ways that comedy—in this case, improvisation—can help us become better marketers and connect more easily with our audiences.
  Career Management, Collaboration, Customer-Centric, Customer Insight, Customer Relationships, Humor, Positioning, Value Propositions
• #SocialSkim: Facebook's WhatsApp Buy, LinkedIn's Coup, Instagram's Utility, More!Angela Natividad
  Read the latest on Facebook's WhatsApp buy, LinkedIn’s "influential" publishing coup, and how some retailers use Instagram to drive love and sales. Skim to improve your social IQ!
  Advertising, Blogging, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Facebook, Humor, Instagram, LinkedIn, Mobile Marketing, Online Marketing, Retail Marketing, Social Media, Social Networking, SocialSkim, Vine
• An Open Love Note to the Marketers We Cherish [Slideshow]Ann Handley
  Today, I'd like to celebrate you—not by passing out those icky candy conversation hearts. I'm giving you the following deck to share with your own community of marketers. Enjoy!
  Content, Customer Relationships, Humor
• Animated GIFs in Email: Three Great Examples and Five Quick TipsEmily Konouchi
  Thoughtful, eye-catching animation in email has the ability to compliment a marketing message rather than distract from it. Here are three ways Emma customers have used animated GIFs to make ...
  Content, Creativity, Email, Email Campaigns, Email Marketing, Engagement, Humor
• Animals Taking Over Social Media [Infographic]Verónica Jarski
  If you spend time on social media, you know that the digital world loves animals. Whether the animal is cute, ugly, or grumpy, no one minds. Here's a look at ...
  Content, Facebook, Humor, Social Media, Twitter, YouTube
• Mark Twain's 10-Sentence Course on Branding and MarketingTom Bentley
  Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.
  Advertising, Brand Loyalty, Brand Management, Brand Positioning, Branding, Career Management, Content, Content Marketing, Humor, Marketing Strategy, Positioning, Writing
• Five Ways Improv Comedy Made Me a Better MarketerBill Connolly
  By day, I am a marketing manager, and I truly enjoy what I do. By night, I am a comedian. The basic principles of improvisational comedy have proved useful not ...
  Career Management, Customer Engagement, Humor, Marketing Tips
• #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest StressAngela Natividad
  This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set ...
  Brand Awareness, Brand Management, Brand Positioning, Content, Content Marketing, Creativity, Customer Relationships, Facebook, Google+, Humor, Pinterest, Social Media, SocialSkim, Videos
• #SocialSkim: Social Media This Week, Including a PowerPoint AlternativeAngela Natividad
  Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's ...
  Advertising, B2B Marketing, B2C, Demographics, Digital Theory, Humor, LinkedIn, PowerPoint, Social Business, Social Media, Social Networking, SocialSkim, Twitter