Internet of Things

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• Mobile App Development Trends in 2018 and Beyond [Infographic]
  As businesses and marketers anticipate the rise of AI, virtual and augmented reality, and the Internet of Things, mobile will be in the thick of it all for the foreseeable ...
  AI, Augmented Reality, Internet of Things, Mobile Marketing, Virtual Reality
• Marketers and Agencies Ready for IoT-Enabled Marketing Customization Will Thrive [Video]Jerelle Gainey
  The Internet of Things is forecast to double in size—from 15.4 billion Internet-connected devices in 2015 to 30.7 billion in 2020. Here are four ways to dominate the massive IoT ...
  AI, Internet of Things, Marketing Automation, Marketing Strategy, Technology
• Will Mobile Devices Replace Desktop Computers? [Infographic]Laura Forer
  Is the computer as we know it on its way out? As mobile usage continues to grow—and PC usage continues to decline—what does that mean for computers? And what does ...
  E-Commerce, Internet of Things, Marketing Strategy, Mobile Marketing, Technology
• How Content Reaches a Constantly Connected Audience [Infographic]Laura Forer
  We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types ...
  AI, Customer Behavior, Facebook, Google, Internet of Things, Mobile Marketing, Websites
• The 3Ps of the Future of Search [Infographic]Laura Forer
  Search functionality is moving off the screen and into consumers' homes as people begin to use voice search. In this infographic, Microsoft predicts the future of search will include more ...
  AI, Customer Behavior, Customer-Centric, Customer Communications, Internet of Things, Personalization, Search Engine Marketing, Search Engines
• The Internet of Things: What It Is, How We Use It, and What's Ahead [Infographic]Laura Forer
  The Internet of Things is growing so fast that there are already more connected devices than there are people. Check out this infographic to see what lies ahead both for ...
  Big Data, Customer Behavior, High-Tech Marketing, Internet of Things, Technology
• How the Internet Revolutionized Offline Retail [Infographic]Vahe Habeshian
  The Internet has forever changed how retail businesses operate and how consumers shop. Retailers must keep up or risk getting left behind.
  B2C, E-Commerce, Internet of Things, Local Marketing, Location-Based Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Search Engine Marketing, Small Business, Social Media
• Why You Need Data Wrangling If You Want Data-Driven MarketingJoe Scheuermann
  Although diverse and complex data holds the promise of robust insights, its sheer volume and variety can create bottlenecks as data analysis becomes increasingly labor-intensive. Which is why data must ...
  Big Data, Customer Insight, Data, Internet of Things, Measurement, Metrics, Research
• Survey of CMOs: Which Emerging Technology Will Transform the Customer Experience?Ayaz Nanji
  Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.
  Big Data, Chief Marketing Officer, Customer Experience, Internet of Things, Marketing Strategy, Research Summaries, Survey Data, Technology
• What's Next for the Internet of Things (IoT) in PersonalizationKevin Lindsay
  More brands are jumping on the IoT bandwagon to create wearables that track data. But those products need to do more than focus on Internet connectivity; they should also be ...
  Customer-Centric, Customer Engagement, Digital Marketing, Internet of Things, Marketing Strategy, Technology
• Will 2016 (Finally) Be the Year of the Data-Driven Marketer?David Beardmore
  The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven ...
  Advertising, Big Data, Data, Digital Marketing, Internet of Things, Marketing Strategy, Metrics, Personalization
• In the Internet of Things, Will You Be a Leader or a Follower?Philip Paranicas
  The Internet of Things (IoT) could create up to $6.2 trillion in global value in 10 years, according to a recent study. Here's a look at what IoT is, why ...
  Customer Engagement, Internet of Things, Marketing Strategy, Online Marketing, Sales
• The Internet of Things: Consumer Adoption and PerceptionAyaz Nanji
  Some 30% of consumers in the United States already own or plan to purchase an in-home network-connected appliance—such as a smart thermostat or refrigerator—in the next two years, according to ...
  Customer Behavior, Internet of Things, Research Summaries, Survey Data, Technology
• From Smartphones to Smart Everything: The 'Smart' Revolution (Part 2: a Presentation)Christina "CK" Kerley
  Tailored to marketers, this presentation covers what the Smart Revolution is and why you need to begin focusing on these emerging technologies. It also lays out a five-point framework of ...
  Digital Theory, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Smartphones, Strategy, Technology
• From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)Christina "CK" Kerley
  We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands ...
  Digital Theory, Forecasts, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Strategy, Technology