Marketing Strategy

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• CMOs Bullish on US Economy, Struggling With Social MeasurementAyaz Nanji
  Marketing executives' confidence in the economy of the United States is at a five-year high, according to recent data from the CMO Survey.
  Marketing Budgets, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• How and When to Start Marketing Your Product: Four Steps to FollowOliver Deng
  Don't get hung up on where and when to start your marketing program. These four steps are easy to follow. And if you get them right, you will be well ...
  Market Research, Marketing Strategy, Positioning, Product Management, Product Marketing
• What Marketers Look for in Automation SoftwareAyaz Nanji
  The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report ...
  Email, High-Tech Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data, Technology
• CMOs Are Struggling to Master Omni-Channel MarketingAyaz Nanji
  Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent ...
  Big Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Digital Marketing Trends: More Money Going to Proven ChannelsAyaz Nanji
  Marketers are planning to primarily increase spend on proven channels in 2014, with a smaller share going to unproven tactics, according to a recent report from Conversant.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data
• Events Can Help Turn Customers Into PromotersBetsy Zikakis
  Events provide an opportunity to interact with your most loyal customers. Find out why you should seize those opportunities to convert such customers into promoters for your company or product.
  Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Evangelists, Marketing Strategy, Referrals, Word-of-Mouth
• Marketers and Big Data: Barriers, Budgets, and OpportunitiesAyaz Nanji
  Half of marketers are enthusiastic about the role of Big Data in marketing, and 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions.
  Big Data, Marketing Analytics, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Big Data Shouldn't Cause Big HeadachesElissa Fink
  To stay competitive, you should use Big Data as a tool for insights and smart decision-making. The tricky part, though, is doing so without the big headaches of overly technical ...
  Big Data, Data, Marketing Analytics, Marketing Strategy
• Why Online Companies Must Focus on Building TrustAlex Friedman
  To woo consumers from brick-and-mortar companies, online businesses must understand the importance of having customers trust them.
  Customer Engagement, Customer Relationships, Marketing Strategy
• 2014 Marketing Agency OutlookAyaz Nanji
  Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US.
  Digital Marketing, Marketing Challenges, Marketing Planning, Marketing Strategy, Research Summaries
• Four Digital Marketing Trends to Watch in 2014George Burciaga
  Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
  Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos
• Three Ways to Kick-Start Your Small-Business Marketing in 2014 [Infographic]Hunter Boyle
  Are you among 29% of small business owners and marketers who feel overwhelmed by online marketing? Check out these tips—and an infographic full of useful data—that can help you gain ...
  Blogging, Blogging Strategy, Content Strategy, Email, Marketing Strategy, SMBs, Social Media, Time Management
• Lessons for 2014: What Was Missing in Your 2013 Holiday Marketing Strategy?Joseph Pigato
  Did you get a piece of this holiday pie, or were you left out in the cold with just a piece of coal to show for your troubles? Now that ...
  B2C, Customer Behavior, Customer Engagement, Digital Marketing, Email, Integrated Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Website Design, Websites
• How Effective Are Marketing Agency Blogs?Ayaz Nanji
  Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.
  Blogging, Blogging Strategy, Content, Content Strategy, Marketing Strategy, Research Summaries
• Start 2014 Off Right: Five Marketing Trends You Need to KnowTricia Heinrich
  2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
  Big Data, Content, Data, Marketing Strategy, Metrics, Mobile Marketing, Videos
• Four Keys to Traditional Marketing in a Digital WorldMark Krenn
  Smart marketers know the importance of adapting traditional marketing tools to the new digital landscape. Does your digital marketing include these four traditional tools?
  Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, Marketing Strategy
• 2014 To-Do List: Catch Up With 2013Jason Miller
  How can we discuss resolutions for 2014 when many marketers are struggling to catch up with trends from last year? Instead, let's concentrate on these three present realities.
  Content, Content Marketing, Content Strategy, LinkedIn, Marketing Strategy
• Marketing Report Card: Professionals Rate Their TeamsAyaz Nanji
  Business professionals say their marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation, according ...
  Marketing Budgets, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• 2014 Content Marketing Trends and TacticsAyaz Nanji
  Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
  Benchmarking, Content, Content Marketing, Digital Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...Ali Behnam
  The digital landscape continues to change at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in ...
  Data, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing, Multichannel Marketing