Marketing Strategy

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• Five Ways to Develop a Cross-Channel Brand StoryDiana Udel
  Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories ...
  B2C, Channel Marketing, Content, Content Marketing, Integrated Marketing, Marketing Strategy, Metrics, Mobile Marketing, Retail Marketing, Social Media
• Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]
  Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.
  B2B Marketing, Blogging, Content, Content Marketing, Marketing Challenges, Marketing Strategy, Strategy
• Outbound Marketing Strategies Are Still EffectiveHenry Schuck
  There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.
  B2B Marketing, Content Marketing, Inbound Marketing, Integrated Marketing, Lead Generation, Marketing Strategy, Sales, Telemarketing
• Three 'Light Bulb Moments' to Illuminate Social Marketing SuccessMarko Muellner
  Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth ...
  Advertising, Branding, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Pinterest, Social Media, Twitter
• Adopt a Lean Approach to Mobile StrategyScott Forshay
  Adopting lean principles for your mobile strategy ensures that complexity, rigidity, and friction are replaced with simplicity, adaptability, and speed.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Mobile Marketing, Project Management, Strategy
• Most Global Marketers Lack Multilingual Content StrategyAyaz Nanji
  More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
  Content, Content Strategy, Marketing Strategy, Research Summaries, Web Content, Web Copy
• Are Companies Getting a Positive ROI From Social Media?Ayaz Nanji
  Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, ROI, Social Media, Social Networking
• 2014 B2C Content Marketing Benchmarks, Budgets, and Trends
  Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual ...
  B2C, Blogging, Content, Content Marketing, Content Strategy, LinkedIn, Marketing Budgets, Marketing Strategy, Newsletters, Social Media
• The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]
  Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content ...
  B2B Marketing, Content, Content Marketing, Data, Marketing Strategy
• Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement LackingAyaz Nanji
  Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
  Blogging, Content, Content Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos
• Can Marketing Automation Work for Your Company?Justin Gray
  I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too ...
  B2B Marketing, B2C, Customer Acquisition, E-Commerce, Lead Generation, Marketing Automation, Marketing Strategy, Retail Marketing, Small Business, SMBs
• Inside the C-Suite's Mind: Top Challenges and OpportunitiesAyaz Nanji
  C-suite leaders say changes in technology are dramatically affecting their operations and forcing them to overhaul every aspect of their business, according to a new report by IBM.
  Data, Digital Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data, Surveys
• Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should KnowCarrie Morgan
  So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.)
  Chief Marketing Officer, Collaboration, Management, Marketing Operations, Marketing Strategy, Search Engine Marketing, SEO
• Six Tips for Fitting Social Media Into a Packed ScheduleKaren Albritton
  Despite your overwhelming work schedule, you can still capitalize on social media for learning and for supporting your career and business objectives. Here's how.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Smarter, Marketing Strategy, Marketing Tips, Mobile Marketing, Social Media, Social Networking, Strategy
• 2014 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the ...
  Content, Content Marketing, Facebook, Inbound Marketing, Instagram, LinkedIn, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• 1-800-MARKETING: Transitioning From Service Provider to Value GeneratorLaura Patterson
  There's a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. Let's clarify ...
  Career Management, Chief Marketing Officer, Marketing Operations, Marketing Strategy, Measurement, Metrics, Positioning, Sales, Strategy
• What Keeps Marketers Up at Night?Ayaz Nanji
  The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.
  Digital Marketing, Interactive Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data, Surveys
• How Email Marketing Tactics Have Changed in the Last Five YearsAyaz Nanji
  Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries
• What Marketing Activities Do Small Businesses Outsource?Ayaz Nanji
  The creation of TV and radio advertisements is the most commonly outsourced marketing activity by small businesses, according to a recent survey by Constant Contact.
  Advertising, Marketing Strategy, Research Summaries, Small Business, SMBs, TV
• Use Social Media to Steal Market Share (and More Good Advice for CMOs)Susan Ganeshan
  Social media has proven itself an invaluable venue for businesses promoting their products and specials, but its value doesn't end there. Here are five ways CMOs can start getting more ...
  Collaboration, Customer Insight, Feedback, Market Research, Marketing Strategy, Social Business, Social Media