Marketing Strategy

Topics » Articles » Marketing Strategy

• Results-Driven Marketing Creative in Four Steps, Part 2: Building a Creative ConceptCameron Avery
  The creative concept helps define the very core of your marketing message. It underpins your campaign content, and encapsulates the major themes to be communicated to your target audience.
  Advertising, B2B Marketing, B2C, Brand Positioning, Creative Briefs, Marketing Strategy, Positioning, Strategy, Value Propositions
• Understanding the Power of Intent Data in B2B MarketingErik Matlick
  Find out why the key to identifying what is truly relevant to your audiences is intent data.
  B2B Marketing, B2C, Big Data, Customer Insight, Marketing Strategy
• Print's Not Dead: Print Marketing Will Thrive in 2014 and BeyondVladimir Gendelman
  Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.
  Direct Marketing, Marketing Strategy, Mobile Marketing, Print Collateral, Social Media, Social Networking, Technology
• The Top Digital Priorities for Marketers in 2014Ayaz Nanji
  Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.
  Digital Marketing, Email, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Why Businesses Need to Embrace Marketing OrchestrationKyle Christensen
  Find out more about what marketing orchestration is and why marketers need to set aside traditional campaigns to adopt it.
  Customer Relationships, Marketing Challenges, Marketing Strategy, Multichannel Marketing
• What Marketers Say About Content CurationAyaz Nanji
  Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• SMBs' 2014 Marketing PrioritiesAyaz Nanji
  More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing websites/online stores) is their top marketing priority for 2014, according to a recent ...
  Marketing Strategy, Mobile Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Marketing Career Advice (and How Great CMOs Are Destined to Be the Next CEOs)Patricia Hume
  What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you ...
  Career Management, Chief Marketing Officer, Management, Marketing Strategy
• From Smartphones to Smart Everything: The 'Smart' Revolution (Part 2: a Presentation)Christina "CK" Kerley
  Tailored to marketers, this presentation covers what the Smart Revolution is and why you need to begin focusing on these emerging technologies. It also lays out a five-point framework of ...
  Digital Theory, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Smartphones, Strategy, Technology
• Four Tradeshow Marketing Takeaways From an #MPB2B Bright Bulb Award WinnerKristin Veach
  The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's ...
  Conferences, Customer Experience, Lead Generation, Marketing Strategy, Metrics, Sales, Social Media
• Five Ways to Ensure Customer Participation With Mobile StorybuildingJoe Gillespie
  Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want ...
  Content, Customer Behavior, Marketing Strategy, Mobile Marketing, Social Media, User-Generated Content
• From Smartphones to Smart Everything: Welcome to the 'Smart' Revolution (Part 1 of 2)Christina "CK" Kerley
  We are about to move from an age of smartphones... to an era of smart everything. And in this era, technology will not only change how we market our brands ...
  Digital Theory, Forecasts, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Strategy, Technology
• The B2B Marketers Guide to Dreamforce 2013 [Infographic]
  If you're a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by ...
  B2B Marketing, Content Marketing, Email, Email Marketing, Marketing Strategy, Tradeshows/Events
• Four Steps to Building Your Content Marketing Dream TeamKevin Cain
  Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Operations, Marketing Strategy, Social Media, Web Content, Writing
• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• The New Normal in Professional Services Marketing (Article 1 of 3)Nicholas A. Kosar
  Professional services marketing is not normally known for early adoption of cutting-edge techniques, likely because its role tends to revolve around reducing risk for clients. But the world has changed, ...
  Digital Marketing, Marketing Strategy, New Media, Services Marketing, Social Media
• Unlock the Potential of Real-Time MarketingJenn Deering Davis
  Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started.
  Content, Customer-Centric, Data, Digital Theory, Market Research, Marketing Strategy, Measurement, Social Media
• Three Easy Ways to Jump-Start Your Cause Marketing: When Marketing and Philanthropy IntersectChase Cornett
  Some of the most progressive brands have discovered quantifiable marketing success in what may seem like an unlikely place: philanthropy. Here's how you can align your marketing with philanthropy using ...
  Customer Acquisition, Customer Behavior, Marketing Strategy
• Social Media Strategies: How Top Brands Staff, Budget, and MeasureAyaz Nanji
  Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or ...
  Direct Marketing, Interactive Marketing, Marketing Strategy, Metrics, Research Summaries, Social Media, Social Networking
• Five Ways to Give Your PPC Advertising an Extreme Makeover [Infographic]Verónica Jarski
  SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here's a quick look at how to fix ...
  Ad Copy, Advertising, Keywords, Landing Pages, Marketing Strategy, Sales and Advertising, Search Engine Marketing, Search Engines