Obama

Topics » Articles » Obama

• #SocialSkim: Facebook and Instagram Redesign, Amazon's Spark vs. Instagram and Pinterest: 10 Stories This WeekChristian Neri
  This week: Facebook, Instagram aim for engagement with redesigns; all about Amazon's Spark social platform; LinkedIn's smart share options, a court case it lost, and its native video; Apple pushes ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Location-Based Marketing, Obama, Pinterest, Snapchat, Social Media, Television, Trump, TV, Twitter
• The Dangers of Being Too Political on Social MediaMike Allton
  A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have ...
  Career Management, Content, Obama, Social Media, Trump
• Seven Steps to Turn Browsers Into Buyers: Improve Website Revenue With CRO [Infographic]Laura Forer
  Few things are lonelier than a website with many visitors but no conversions. Take some advice from the pros on conversion rate optimization (CRO) to turn those browsers into buyers.
  Data, Digital Marketing, E-Commerce, Obama, Testing, Websites
• #SocialSkim: Instagram Makes Biz Profiles Official, Plus 12 More Stories in This Week's RoundupChristian Neri
  Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what ...
  Advertising, B2B Marketing, B2C, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Obama, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter
• #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's RoundupAngela Natividad
  Twitter and Google partner up, and Pinterest unleashes a blitz of new ad offerings that grab the eye—and marketing dollars. We'll also tell you about Facebook's possible plans to integrate ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Marketing Strategy, Obama, Pinterest, Search Engine Marketing, Small Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, YouTube
• Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
  Content, Content Marketing, Copywriting, Direct Marketing, Email, Email Marketing, Email Subject Lines, Humor, Obama, Writing
• Romney, Obama, and Politics: 'Relentlessly Negative' Social Media; Video-Sharing Trends
  From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have received more negative than positive coverage from the mainstream news media, but social ...
  Blogging, Customer Behavior, Email, Facebook, Obama, Research Summaries, Social Media, Twitter, User-Generated Content, Videos, Word-of-Mouth
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• Making Twitter Success MeasurableEvan Gerber
  For new-media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing. This article will explore different ways to measure success (and mistakes) on Twitter ...
  Marketing Analytics, Measurement, Metrics, Obama, Social Media, Twitter
• Case Study: How the Obama Presidential Campaign Leveraged Mobile Marketing to Generate Support, Increase Participation and OutreachKimberly Smith
  Mobile marketing offers a sense of immediacy and intimacy that few other media can. Such timely connection is what the Obama for America Presidential campaign leveraged to establish deeper relationships ...
• Just Call It the YouHouse
  Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
  Blogging, Community, Interactive Marketing, New Media, Obama, Social Media, YouTube
• Make Your Campaigns More Presidential
  As voters went to the polls on election day, Seth Godin decided to outline what we can learn from a presidential campaign that took marketing sophistication to entirely new levels. ...
  Marketing Inspiration, Marketing Strategy, Obama, Small Business
• Look at What They Went and Did!
  "In the two weeks leading up to the November 4th election, email messages came fast and furious from both campaigns," writes Morgan Stewart in an article at MarketingProfs. "I saw ...
  Email Marketing, Marketing Inspiration, Obama
• Email Marketing Insights From Obama and McCainMorgan Stewart
  In the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the ...
  Email Campaigns, Landing Pages, Obama, Videos
• A Win-Win Scenario
  A post at the Responsible Marketing Blog highlights some companies that aligned marketing campaigns with the recent election. "With estimates of turnout exceeding 130 million people," it says, "Election Day ...
  Marketing Inspiration, Obama
• Two Reasons Why SMS Should Be on Your ShortlistR.J. Talyor
  Should SMS be used for every marketing message? No, definitely not. Your company must consider whether or not your intended message is urgent and determine if subscribers will appreciate receiving ...
  Marketing Tips, Mobile Marketing, Obama, SMS
• Get the Vote: Use Political Marketing Techniques to Power Your CampaignsJean Fleming
  Love 'em or hate 'em, politicians are some of the most effective marketers out there. Let's break down how they achieve their ends, and how we marketers can cop their ...
  B2B Marketing, Blogging, Obama, Social Media, Twitter, Videos, YouTube
• Web 2.0 Politics: What Brands Can Learn From the 2008 Presidential CampaignsRobert F. Hogeboom
  If the Internet community didn't know its place in politics back in 2004, it certainly does today. Its "place" is to engage and educate us, promote candidates, help with fundraising ...
  Obama, Social Media, Word-of-Mouth