Research Summaries

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• Top 20 Audio-Streaming Networks in Nov.
  The top Internet audio network in listenership volume in November was Pandora Corporate, but the network with the most stickiness (average time spent listening) among the top 20 was fourth-place ...
  Customer Behavior, Research Summaries, Segmented Research Data
• Online Forum Users Are Influential Consumers
  Consumers who contribute to online forums are overwhelmingly more engaged in "influential" activities–– both online and offline––than people who don't use forums, according to a study by PostRelease and Synovate.
  Blogging, Community, Customer Behavior, Research Summaries
• Media and Marketing M&A Surge in 2H09
  Though M&A activity was subdued in 2009, a substantial pickup in deal-making in the latter half of the year––much of it involving marketing & interactive services and online media marketing ...
  B2B Marketing, High-Tech Marketing, Interactive Marketing, Mobile Marketing, Online Marketing, Research Summaries, Segmented Research Data
• Consumers Would Pay for (Some) Online Content
  Millions of consumers worldwide are willing to pay for certain types of online content, and many are open to increased advertising to pick up the costs, but attitudes about paying ...
  Customer Behavior, Research Summaries, Segmented Research Data, Web Content
• Social Network Ad Spend Takes Back Seat
  US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 ...
  Advertising, Research Summaries, Social Networking
• Employers to Hire Cautiously in 2010
  Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to ...
  Career Management, Job Search, Research Summaries, Segmented Research Data
• 2009 Holiday E-tail Sales Up 5%
  Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led ...
  Customer Behavior, E-Commerce, Research Summaries
• Top Facebook Status Trends of 2009
  During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of ...
  Facebook, Keywords, Research Summaries
• Online Ad Spending to Recover in 2010
  Though US online advertising is forecast to decline 4.6% in 2009––the first drop since 2002––the recovering economy, combined with basic structural changes in how marketers and the public use media, ...
  Advertising, Forecasts, Marketing Budgets, Research Summaries, Videos
• Coupon, Incentive, Retail Site Traffic Jumps
  Traffic to retail sites surged in November as Americans began their online holiday shopping, according to comScore. Motivated by free shipping, price cuts, and discounts, consumers drove high traffic volume ...
  Consumer Electronics, E-Commerce, Research Summaries, Search Engines, Websites
• Consumer Confidence Up Again in Dec.
  The Conference Board Consumer Confidence Index, which had increased in November, rose again in December and now stands at 52.9 (1985=100), up from 50.6 in November, according to the Conference ...
  Customer Behavior, Customer Experience, Research, Research Summaries
• Adults Spend 13 Hours a Week Online
  US adults spent an average of 13 hours a week online in 2009, off slightly from last year, when average weekly online use was 14 hours, according to a poll ...
  Customer Behavior, Research Summaries, Segmented Research Data
• 2009 TV Revenues Down 22%
  The television industry will close out 2009—a year dominated by shifting advertising budgets and a poor economy—with lower-than-expected revenues of $15.6 billion, a 22.4% decline from 2008, according to BIA/Kelsey.
  Advertising, Local Marketing, Recession, Research, Research Summaries
• Looking Back: A Decade of Changes
  As the decade draws to a close, only 27% of Americans have positive things to say about the past 10 years and 50% say they have generally negative feelings about ...
  Customer Experience, New Media, Research Summaries, Smartphones
• CMOs Want Measurable Results From Social Media
  Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according ...
  Chief Marketing Officer, Measurement, Research, Research Summaries, Social Media
• Android Shaking up Smartphone Market
  Awareness for Google's Android operating system is gaining momentum in the US as 17% of consumers in the market for a smartphone say they plan to buy an Android-supported device ...
  Google, Mobile Marketing, Research, Research Summaries, Smartphones
• E-Books Attract Internet-Savvy, Educated
  US consumers who own electronic book readers are more likely than other adults to be well-educated and have high incomes, according to Mediamark Research & Intelligence (MRI). They are also ...
  Customer Behavior, New Media, Research Summaries
• Single Day E-tail Spending Surpasses $900M
  US online holiday spending reached $24.8 billion for the first 48 days of the November-December holiday season, a 4% increase over the same period last year, according to comScore.
  Customer Behavior, E-Commerce, Promotions, Research Summaries
• Youth Interest in 3D Video and HDTV High
  Younger US consumers (age 18-34) are more interested in viewing 3D video content on a TV or PC screen and are more likely to make an HDTV purchase over the ...
  Consumer Electronics, Customer Behavior, Recession, Research, Research Summaries
• Business Use of Social Media Surges
  The use of Facebook, Twitter, and blogs for business purposes has skyrocketed in the last six months—with indications of wider adoption and more frequent sessions, according to research by Palo ...
  Research Summaries, Social Media, Social Networking