Research Summaries

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• Bing Searches Up 5% in January
  Google accounted for 71.49% of all US searches conducted in the four weeks ended Jan. 31, while Yahoo Search, Bing, and Ask.com received 14.57%, 9.37%, and 2.64%, respectively, according to ...
  Experian Hitwise Data, Google, Research Summaries, Search Engines
• Customer Acquisition Tops B2B Concerns
  During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest ...
  B2B Marketing, Customer Acquisition, Research Summaries
• Stronger Brands Recover From Recession Faster
  The world's most valued brands are recovering from the recession faster than the Standard & Poor's 500 as a whole: the BrandZ* Top 100 brands have returned a 28% higher ...
  Brand Equity, Recession, Research Summaries
• Social Media Top Online Priority in 2010
  Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or ...
  Forecasts, Research Summaries, Social Media
• Social Media Malware, Spam Up 70%
  The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, ...
  Research Summaries, Social Media, Spam
• 'Conversationalists' Climb Social Technographics Ladder
  Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and ...
  Research Summaries, Social Media, Women
• Mobile Coupons Attract Younger Consumers
  Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to ...
  Customer Behavior, Mobile Marketing, Research Summaries
• Facebook Emerges as News-Content Provider
  With users numbering in the hundreds of millions, Facebook is fast becoming an important online news-content provider: In January 2010, it accounted for 3.5% of upstream visits to sites in ...
  Experian Hitwise Data, Facebook, Research Summaries
• HDTVs Could Reach 74% of Homes by 2012
  Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to ...
  Customer Behavior, Forecasts, Research Summaries, Television
• Americans Passionate About Music, OK With Ads
  Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent ...
  Advertising, Customer Behavior, Research Summaries
• Twitter Reveals iPad Sentiment
  Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability ...
  New Media, Research Summaries, Twitter
• Email Delivery: 20% Don't Reach Inboxes
  Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in ...
  Email Deliverability, Permission Email Marketing, Research Summaries
• Unclear ROI Impedes Mobile Marketing
  Though most companies (75%) say mobile marketing is at least somewhat important to their marketing plans this year, many are still unsure about its practicality and ROI: 32% of marketers ...
  Mobile Marketing, Research Summaries, ROI
• Online Searches for Life Insurance Up 15%
  Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries ...
  Customer Behavior, E-Commerce, Research Summaries
• Newspaper Sites Draw 37% of Web Users
  Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009––37% of all Internet users––according to the Newspaper Association of America (NAA).
  Research Summaries, Segmented Research Data, Websites
• YouTube Top Business Topic of Jan. Tweets
  YouTube was the top Twitter conversation topic in the business category in early January 2010, followed by Facebook, and Google, according to a study from Sysomos.
  Research Summaries, Twitter, YouTube
• Time Spent on Social Media Surges
  Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just ...
  Nielsen Data, Research Summaries, Social Media
• Top Haiti Relief Search Terms
  Across all major search engines, the top 10 search terms containing "Haiti relief" accounted for nearly half of the 679 search terms containing "Haiti relief," which itself was the top ...
  Experian Hitwise Data, Research Summaries, Search Engines
• Confidence in Corporate, Sales Messaging Weak
  Although companies know they need a marketing message that stands out in the marketplace, 62% of executives rate their company's message as average to poor and only 38% say their ...
  Management, Research Summaries, Sales
• Android Shaking Up Smartphone Market
  Google's Android has been available as an open-source platform for just over one year, but the new mobile operating system has already gained significant market traction: Android users initiated seven ...
  Google, Research Summaries, Smartphones