Research Summaries

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• Business Owners Feeling Increasingly Stressed
  More than one-half (56%) of leaders of privately held businesses globally say their stress levels are greater now than they were a year ago, according to a survey from Grant ...
  Management, Research Summaries, Segmentation, Small Business
• Social Network Monthly Use: 5.5 Hours
  Web audiences across 10 countries spent an average of 5.5 hours on social networking sites in February 2010, up from more than 2 hours in February 2009, but about half ...
  Nielsen Data, Research Summaries, Segmented Research Data
• Entrepreneurship During the Recession
  Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in ...
  Creativity, Economic Crisis, Recession, Research Summaries
• Mobile Apps Market to Reach $17.5B by 2012
  The global mobile applications market is forecast to reach $17.5 billion by 2012 and surpass the market for CDs (which is projected to reach $13.8 billion during the same period), ...
  Forecasts, Mobile Marketing, Research Summaries
• Is Social Media the New Addiction?
  Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon ...
  Facebook, Research Summaries, Social Media, Twitter
• US Ad Spend Down 12.3% in 2009
  Total measured advertising expenditures fell 12.3% in 2009 from 2008 levels, to $125.3 billion, according to data released by Kantar Media (formerly TNS Media Intelligence).
  Advertising, Recession, Research Summaries
• Facebook Surpasses Google in US Traffic
  For the first time, Facebook surpassed Google in the US to become the most-visited website of the week, accounting for 7.07% of US Internet traffic in the week ended March ...
  Experian Hitwise Data, Facebook, Google, Research Summaries
• Booz: Consumer Frugality Here to Stay
  A "new frugality" born of the Great Recession and evidenced by two consecutive years of declining per-capita consumption is now becoming entrenched among US consumers and is reshaping their consumption ...
  Customer Behavior, Forecasts, Recession, Research Summaries
• Smartphone Owners Ready for Mobile Coupons
  Over one-third (36%) of smartphone owners say they want to receive mobile grocery coupons, but only 9% have received a location-based coupon, discount code, or text message on their phone ...
  Research Summaries, Smartphones, SMS
• Media and Marketing M&A to Rebound in 2010
  Fueled by optimism about the economy and business prospects in emerging media and interactive services, mergers and acquisitions activity in media and marketing is expected to rebound in 2010, according ...
  Advertising, Forecasts, Research Summaries
• Digital Marketing Spend to Surpass Print in 2010
  Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study ...
  Advertising, Forecasts, Research Summaries
• Android, iPhone Battle Over Blackberry Owners
  Nearly four in ten (39%) Blackberry owners continue to prefer Apple's iPhone as their next smartphone purchase, but another one-third (34%) say they would switch to Google's Android operating system, ...
  Research Summaries, Segmentation, Smartphones
• Multicultural CPG Market: $520B by 2050
  By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands ...
  Demographics, Forecasts, Nielsen Data, Research Summaries, Segmented Research Data
• Kids and Gadgets: How Young Is Too Young?
  Most parents (61%) say the appropriate age for children to own their first cell phone is between 13 and 18, while over one-quarter (28%) say kids should have their own ...
  Customer Behavior, Demographics, Research Summaries
• Most Business-Blog Traffic From First-Time Visitors
  Although most business blogs tend to have a small, core group of loyal readers, a new study reveals just how small those groups are, relatively speaking, as the overwhelming majority ...
  Blogging, Customer Behavior, Research Summaries
• Consumer Confidence Rallies in March: RBC
  US consumer confidence improved sharply this month after taking a tumble in February, according to the recent results of the RBC Consumer Attitudes and Spending by Household (CASH) Index.
  Customer Behavior, Recession, Research Summaries
• Adoption of Emerging Marketing Channels Heats Up
  Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such ...
  Channel Marketing, Forecasts, Research Summaries, Surveys
• Bing Search Share Up Third Straight Month
  Microsoft's Bing for the third consecutive month increased its market share, accounting for 9.7% of US searches in the four weeks ending Feb. 27, up 4% from January, according to ...
  Experian Hitwise Data, Research Summaries, Search Engines
• Web-to-TV Viewing Growing Slowly
  The adoption of Web-to-TV viewing is in its early stages but is slowly gaining market traction: 24% of US households have a television connected to the Internet, and the most ...
  Customer Behavior, Research Summaries, Television
• Online Video Viewing Edges Down in Jan.
  A total of 32.4 billion videos were delivered to US Internet consumers in January 2010, down 2.5% from 33.2 billion in December, and nearly 173 million consumers watched online videos ...
  Customer Behavior, Research Summaries, Videos