Research Summaries

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• Consumer Confidence Climbs in Jan.: RBC
  After declining throughout much of 2009, American consumer confidence improved sharply this month, returning to levels not seen since the financial crisis began in September 2008, according to the recent ...
  Research Summaries
• Companies Embrace SaaS for CRM
  As companies continue to embrace software-as-a-service (SaaS) for the most strategically critical applications in their businesses, 52% say they are deploying SaaS for customer relationship management (CRM), making it the ...
  CRM, Research Summaries
• Marketing Hiring to Rebound in Early 2010
  Digital and direct marketing hiring is on track to rebound in early 2010: 46% of hiring managers plan to add staff in the first quarter, up from 30% who said ...
  Forecasts, Job Search, Research Summaries
• Viewers Abandon Slow Online Video, Miss Ads
  Four out of five (81%) of Web users click away from online video pages when they encounter mid-stream rebuffering rather than wait for slow video streams to reload, according to ...
  Customer Behavior, Research Summaries, Videos
• Magazine Ad Revenue Down 18.1% in 2009
  Total magazine rate-card-reported advertising revenue closed at $19.45 billion in 2009, down 18.1% from 2008 levels, according to Publishers Information Bureau (PIB).
  Advertising, Research Summaries
• 74% of Americans Use the Internet
  Nearly three-quarters (74%) of American adults use the Internet––a slight drop from 79% reported in April 2009, when the survey did not include Spanish interviews, according to a new report ...
  Research, Research Summaries, Segmentation
• Social Media Spurs Haiti Earthquake News, Donations
  In the aftermath of the devastating Jan. 12 earthquake in Haiti, much of what people are learning about the quake is coming from social media––with Twitter posts the leading source ...
  Nielsen Data, Research Summaries, Social Media
• Twitter Quickly Expands Outside US
  Though the US accounts for 50.1% of all Twitter users––down from 62.1% in June 2009––Twitter use elsewhere, particularly Brazil, Germany, and Indonesia, is quickly growing, according to a study by ...
  Research Summaries, Segmented Research Data, Twitter
• CBS Displaces ABC as Top TV Brand
  CBS is the new top "must-keep TV" brand in America , chosen by 49% of viewers, and narrowly beating its rival ABC (48%), which had led the pack as the ...
  Research Summaries, Segmented Research Data, Television
• High-Tech Paid-Search Spend Up 17% in 4Q09
  Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to ...
  Advertising, Consumer Electronics, High-Tech Marketing, PPC Campaigns, Research Summaries, Search Engine Marketing
• Americans Say Getting Rich Is Harder Now
  Seven out of ten (70%) of Americans say it's more difficult to get rich today than it was in the past, compared with 38% who said the same in 1999––a ...
  Customer Behavior, Customer Experience, Recession, Research Summaries
• How Lead Management Pays Off
  B2B marketers who develop consistent lead-management processes––along with careful investments in automation––achieve stronger, more qualified sales pipelines, according to interviews conducted by Forrester Consulting on behalf of Silverpop.
  B2B Marketing, Customer Acquisition, Lead Generation, Research Summaries, Sales
• $2.17B: 20-Year Super Bowl Ad Spend
  Over the past 20 years (1990-2009), the Super Bowl has generated $2.17 billion of network sales from a total of 210 different advertisers and more than 1,400 commercial messages, according ...
  Advertising, Brand Awareness, Research Summaries, Television
• Online Video Viewing Surpasses 30 Billion
  A record high of nearly 31 billion videos were delivered to more than 170 million US Internet users in November 2009, according to comScore.
  Advertising, Facebook, Google, Research Summaries, Videos, Websites, YouTube
• Younger Shoppers Use Mobile for Real-Time Info
  Over one-half of surveyed consumers across 11 countries used their mobile phones during the 2009 holiday shopping season for in-store activities such as comparison-shopping and getting peer feedback, product information, ...
  E-Commerce, Mobile Marketing, Research Summaries, Segmentation, Smartphones
• Traditional Media Still Dominates Original News
  Despite the rising prominence of new media, newspapers and other "traditional media" still generate the bulk of original news that gets to US consumers, according to a study by the ...
  Blogging, Local Marketing, Research Summaries, Social Media
• Americans Consume 34 Gigabytes of Info Daily
  Americans consumed 34 gigabytes––and 100,000 words' worth––of information per day in 2008, with traditional media, including radio and television, accounting for 60% of that information, according to research from University ...
  Customer Behavior, Research Summaries, Segmented Research Data, Television
• Electronics Sales to Edge up in 2010
  The consumer electronics industry is forecast to reach nearly $166 billion in US shipment revenues this year, with the wireless handset category as the primary revenue driver, according to the ...
  Consumer Electronics, Forecasts, Research Summaries
• Internet Marketing Recovery Forecast for 2010
  Display advertising is forecast to grow 13% in 2010 after a dismal performance in 2009 (down approximately 5% in the US), while US search advertising is forecast to grow 13%, ...
  Advertising, E-Commerce, Forecasts, Recession, Research Summaries, Social Media
• Mobile Browsing Share Grows in Dec.
  Mobile browsing accounted for 1.35% of all Web browsing worldwide in December, up some 20% from 1.12% in November, with Google's Android operating system the largest percentage gainer during the ...
  Research, Research Summaries, Smartphones