Research Summaries

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• Consumer Confidence Down Sharply in Feb.
  The Consumer Confidence Index, which had increased in January, declined sharply in February and now stands at 46.0 (1985=100), down from 56.5 in January, the Conference Board reported.
  Customer Behavior, Forecasts, Research Summaries
• Socializing Top Mobile Internet Activity
  Consumers spend an average of 2.7 hours on the mobile Internet each day—connecting socially, managing their personal finances, and even advocating for causes, according to a new survey from Ruder ...
  Research Summaries, Smartphones, Social Networking
• Twitter Growth Slows, User Base Younger
  The number of Twitter users reached an estimated 75 million by the end of 2009, up from approximately 5 million in the previous year, but the growth rate of new ...
  Customer Behavior, Research Summaries, Twitter
• Experts: Internet Will Enhance Our Intelligence
  A decade from now, the Internet will have redefined the way we read, write, and gather knowledge to skills largely built around gadgetry and applications, according to a new study ...
  Customer Behavior, Forecasts, Research Summaries
• Consumers Still Cutting Back on Spending
  Despite signs of an economic recovery, most consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six ...
  Customer Behavior, Recession, Research Summaries
• Social Gaming Integral to Social Networking
  Nearly one-quarter (24%) of consumers say they regularly play games on social networking sites such as Facebook and MySpace––and contrary to prevailing stereotypes, the typical social gamer is a 43-year-old ...
  Customer Behavior, Research Summaries, Social Networking
• Consumers Would Pay for Some Web Content
  Most consumers (85%) want free online content––and nearly eight in ten (79%) say they would stop using a website that introduced charges, presuming they could find the same information at ...
  Nielsen Data, Research Summaries, Web Content
• Local SMBs Mull Social Media, Online Directories
  Local small and medium-sized businesses are applying social media to their ad plans: Nearly one-third (32%) of SMBs plan to use a page on a social networking site in the ...
  Forecasts, Research Summaries, Small Business, Social Media
• Most Journalists Use Social Media for Reporting
  Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the ...
  Blogging, Research Summaries, Social Media
• Facebook Mobile Tops 100 Million Users
  More than 100 million people are actively using Facebook from their mobile devices every month, a 54% increase from the 65 million people who did so just six months ago, ...
  Facebook, Mobile Marketing, Research Summaries
• Credit Card Offers Rebound in 4Q09
  After a difficult year and a dramatic pullback, credit card issuers regained their footing in the fourth quarter of 2009 and began to mail more offers: US households received a ...
  Direct Marketing, Research Summaries
• 2009 US Digital Year in Review: ComScore
  Despite the tough economic environment and unprecedented challenges to the industry, consumers' use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an ...
  Digital Marketing, Research Summaries, Search Engines, Social Networking
• 10.3B Jan. Searches; Super Bowl Viewers Online
  An estimated 10.3 billion online searches were conducted in the US in January, and Google Search accounted for 6.8 billion of them, or 66.3%, according to Nielsen. Yahoo Search, Bing, ...
  Nielsen Data, Research Summaries, Search Engines
• Boomers' Media Habits Shift Online, Turn Social
  Baby Boomers' consumption of media has shifted dramatically to the Internet: 62% of Boomers (age 45-63) spent more time on the Internet in 2009 than they did the year before, ...
  Customer Behavior, Research Summaries, Segmentation
• Brands With the Most Engaged, Loyal Customers
  At a time when consumers are searching for value in every purchase, Amazon, Google and Bing, Expedia and Kayak, and Scottrade took highest honors in 2009, among online providers, for ...
  Branding, Customer Engagement, Research Summaries, Search Engines, Segmented Research Data
• Teens Prefer Social Networking to Blogging
  Blogging has lost appeal for most teens and young adults in the past three years, but social networks such as Facebook and MySpace are more popular than ever, according to ...
  Research Summaries, Segmented Research Data, Social Media
• The Numbers: Super Bowl Ads, Social Media
  Among the 38 brands that ran TV commercials during the Super Bowl this year, 75% reported twice as many blog posts about their brands on Sunday, compared with levels on ...
  Advertising, Research Summaries, Social Media
• E-commerce Spending Up 3% in 4Q09
  Following four consecutive quarters of year-over-year declines, e-commerce spending grew 3% in the fourth quarter of 2009, to $39.0 billion, up from $38.1 billion in the third quarter of 2008, ...
  E-Commerce, Research Summaries, Segmented Research Data
• Poor Web Performance Hurts Brands
  Consumer frustration with website performance during peak traffic times negatively affects business results: 78% of consumers have switched to a competitor's site due to poor Web performance during peak times, ...
  Customer Experience, E-Commerce, Research Summaries, Website Design
• TV Ads Less Effective, Budgets Shifting Online
  More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to ...
  Advertising, Research Summaries, Social Media, Television