Research Summaries

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• Hispanic Consumers an Untapped Opportunity
  Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to ...
  Hispanic Marketing, Research Summaries, Social Media
• Online Security Concerns Rattle Consumers
  Consumers are uneasy about the security of their personal information online: 61% of Americans say they are concerned about the amount and security of personal online data that can be ...
  Customer Behavior, Research Summaries, Search Engines, Segmented Research Data
• 3D Driving Digital Cinema Growth
  The number of digital cinema screens around the world reached 16,405 in 2009, up 86.4% from a year earlier, with further growth expected in 2010 as digital 3D pushes the ...
  Forecasts, Research Summaries
• CMOs to Ramp Up Hiring, Budgets; Double Social Media Spend
  Chief marketing officers at US companies are planning significant hiring and budget increases over the next two years as they remain optimistic about prospects for their companies and the economy, ...
  Chief Marketing Officer, Forecasts, Research Summaries
• Mobile Social Networking Surges
  Nearly one-third (30.8%) of smartphone consumers accessed social networking sites via mobile browser as of January 2010, up 8.3 percentage points from 22.5% a year earlier, according to comScore.
  Research Summaries, Smartphones, Social Networking
• Academy Awards Advertising: $711M Over Past Decade
  Over the past 10 years (2000-2009), the Academy Awards ceremony has generated $711.2 million of advertising revenue, of which one-half (50.9%) has come from three industries—financial services, beverages, and automotive—according ...
  Advertising, Customer Behavior, Research Summaries
• Pew Profiles 'On-the-Go' Mobile News Consumers
  Over one-third (37%) of adult cell phone owners are the "on-the-go" mobile news consumers—that is, voracious readers of online news who use their mobile phones to access news content more ...
  Customer Behavior, Research Summaries, Smartphones
• US Ad Spending Down 9% in 2009
  Advertisers spent an estimated $117 billion on US media in 2009, down 9% from the previous year—and continuing a trend of six consecutive quarters of negative growth in the ad ...
  Advertising, Nielsen Data, Research Summaries
• Marketing Execs Dish on Budgets, Social Media, and Favorite Gurus, Brands, Publications
  Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according ...
  Forecasts, Research Summaries, Social Media
• Small Biz Adoption of Social Media Doubles
  Faced with a weak economy and reduced marketing budgets, many small businesses are fighting back with more creative—and less costly—approaches to marketing, including social media, according to a survey from ...
  Research Summaries, Small Business, Social Media
• Gartner: Key CRM Predictions for 2010
  As social networks become even more important for reaching customers, by the end of 2010 Facebook will be the No. 1 social networking site in all but 25 countries and ...
  Digital Marketing, Digital Theory, Facebook, Forecasts, Research Summaries, Social Media
• Newspaper Sites Most Valued for Local Info
  Local newspaper websites remain the most used and valued online sources of credible and trustworthy local content and advertising: 57% of consumers cite their local newspaper website as the top ...
  Local Marketing, Research Summaries, Websites
• Study: Social Media Use by Fortune 500
  The adoption of social media is growing among the nation's largest corporations: 22% of the 2009 Fortune 500 companies have public-facing blogs with a post in the past 12 months, ...
  Research Summaries, Segmented Research Data, Social Media
• New Year Drives Traffic to Tax Sites
  January marked the start of the tax season, prompting millions of consumers to visit tax websites during the month as they prepared to file their returns, according to comScore.
  Customer Behavior, Research Summaries, Websites
• Fortune 500 Weak in Natural Search
  Although they spend millions of dollars on paid search, Fortune 500 companies are largely invisible in natural search: Collectively, the Fortune 500 spent an average $3.4 million per day on ...
  Keywords, Research Summaries, SEO
• Smartphones: iPhone's Share Nearly Doubles
  Apple's share of the smartphone market jumped to 14.4% in 2009, overtaking Microsoft's Windows Mobile to become the No. 3 smartphone operating system, according to Gartner.
  Customer Behavior, Research Summaries, Smartphones
• Families Want Choices Among College Lenders
  Nine in ten (92%) parents with a child under age 25 say families should be able to choose from a variety of lenders to finance their children's college education, according ...
  Forecasts, Research Summaries
• How Consumers, Bloggers Use YouTube
  Music is the most popular video category on YouTube, accounting for 30.7% of all videos viewed, followed by entertainment videos (14.6%), and people and blog videos (10.8%), according to a ...
  Research Summaries, Videos, YouTube
• Email Integral to Social Communications
  Contrary to speculation that social networking communications would replace traditional email, the amount of time consumers spend exchanging personal email has held steady: 71% of online consumers spent 20 minutes ...
  Customer Behavior, Email Marketing, Research Summaries, Social Networking
• Tech Early Adopters: New Consumer Profile
  Attracting early adopters is critical for providers of new consumer technologies, and the profile of the cutting-edge consumer is changing, according to new research from In-Stat.
  Forecasts, Research Summaries, Segmentation