Sales and Advertising

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• How Quickly Does B2B CRM Contact Data Become Outdated?Ayaz Nanji
  Some 7.5% of essential contact information in B2B sales databases become outdated within three months, according to recent research from Radius.
  B2B Marketing, CRM, Data, Research Summaries, Sales, Sales and Advertising
• Four Ways to Gain a Holistic View of the Customer JourneyDeren Baker
  The massive disconnect between businesses' perceptions of customer activity and actual consumer behavior cannot be overlooked. Marketers must grasp their customers' journeys to truly understand their audiences.
  Brand Management, Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Sales, Sales and Advertising
• The Future Belongs to the Multichannel MarketerBarry Feldman
  Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing.
  Advertising, Digital Marketing, Marketing Strategy, Print Collateral, Sales and Advertising, SMS, Social Media
• The Flip Side of Targeted MarketingEvelyn Kotler
  Customers often favor personalized marketing approaches that recognize their individuality. However, those techniques can become intrusive and counterproductive when they appear in the wrong place, at the wrong time.
  Advertising, Content Strategy, Customer Engagement, Customer Relationships, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising, Targeting
• Hit the Major Leagues With Your Account-Based Marketing Dream Team [Infographic]Verónica Jarski
  Account-based marketing helps you increase engagement with targeted accounts and boost your business. Check out these tips for hitting a home run with your ABM.
  Account-Based Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Sales, Sales and Advertising
• How Well Are B2B Marketing and Sales Teams Working Together?Ayaz Nanji
  B2B salespeople and marketers have very different views on what share of leads are followed up on, according to recent research from the Marketing Advisory Network.
  B2B Marketing, Marketing Strategy, Research Summaries, Sales, Sales and Advertising, Survey Data
• The 10 Biggest Advertisers in the United StatesAyaz Nanji
  Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age.
  Advertising, Research Summaries, Sales and Advertising
• The Most Effective Sales Training ApproachesAyaz Nanji
  Which formats do salespeople think are most effective for sales coaching? Who do they think should lead training sessions? What coaching behaviors do they believe lead to success?
  Career Management, Research Summaries, Sales, Sales and Advertising, Survey Data
• Four Reasons Your Business Should Not Do Account-Based Sales DevelopmentMegan Tonzi
  Wondering whether an account-based sales development approach is right for your business? If these statements sound familiar, then you'd probably be better off with a different approach.
  Customer Insight, Customer Relationships, Marketing Challenges, Marketing Strategy, Sales, Sales and Advertising
• Monetization Options That Digital Marketers Need to Know AboutRob Israch
  Monetization isn't just for big companies. Today, digital marketers at smaller ones are using monetization in myriad channels. Here's a look at those channels, the challenges of monetization, and its ...
  Consumer Electronics, Content, Content Strategy, ROI, Sales and Advertising, Smartphones, Technology, Web Content
• Five Reasons Predictive Marketing Software Should Be Your New BFFJohn Bara
  Predictive marketing software can have powerful implications for efficiency and effectiveness across Marketing and Sales.
  Big Data, Customer Behavior, Data, High-Tech Marketing, Marketing Strategy, Sales, Sales and Advertising, Technology
• Which Departments Most Influence B2B Purchase Decisions?Ayaz Nanji
  Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data
• Are B2B Sales Meetings Useful?Ayaz Nanji
  Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and ...
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• How Accurate Is B2B Prospect Data Sold by Vendors?Ayaz Nanji
  Is B2B company data provided by major vendors correct? How likely is it that marketers and salespeople will be able to connect with the prospects they're trying to reach?
  B2B Marketing, Data, Research Summaries, Sales, Sales and Advertising
• Your Brain on Tools: The Benefits of Sales Enablement TechnologyChanin Ballance
  Help your sales team members perform at their best by using sales enablement technology. It can help boost the retention and retrieval of information stored in their brain.
  Management, Sales, Sales and Advertising, Technology
• Why You Should Align Your Ads to Your Customers' ActivitiesManish Patel
  Getting customers' attention doesn't guarantee capturing their business. You need to present the right information to your customers at the right time. In today's advertising, context is everything.
  Ad Copy, Advertising, Content, Customer Engagement, Sales, Sales and Advertising
• Three Free Promotions That Grab Your Customers' AttentionTom Caporaso
  Free promotions offer customers a promise of "something for nothing" and also compel those customers to return the favor. Here are three examples of freebies that engage customers.
  Advertising, Customer Engagement, Marketing Strategy, Sales, Sales and Advertising
• Sales Leaders Bullish on 2016Ayaz Nanji
  Most sales leaders say they are optimistic about business growth for the rest of 2016, according to recent research from InsideSales.
  Research Summaries, Sales, Sales and Advertising, Survey Data
• How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]Verónica Jarski
  The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for ...
  Advertising, Brand Awareness, Brand Management, Consumer Electronics, Content, Sales and Advertising, Smartphones, Social Listening, Social Media, Twitter, Videos, Websites
• Which US States and Cities Have the Highest Ad Click Rates?Ayaz Nanji
  Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, ...
  Advertising, Customer Behavior, Direct Marketing, Research Summaries, Sales and Advertising